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Rogue One, Inc. (OTC Pink: ROAG) announced the appointment of Lavert Phillips to its Board of Directors and as President of CapCity Beverage, LLC. With over 20 years in the wine, beer, and spirits industry, Phillips previously held executive roles at major companies like Miller-Coors and Diageo. His joining is expected to enhance Rogue One's national sales and distribution strategy for brands like Shinju Japanese Whisky and Armero Tequila. This leadership addition aims to drive growth in CapCity's wholesale division in 2022.
Rogue One, Inc. (OTC Pink: ROAG) announced its Common Stock has been downgraded to the Expert Market by OTC Markets due to delays in filing its Third Quarter 2021 Form 10-Q. These delays were attributed to challenges faced by Human Brands International in converting accounting data to meet US GAAP standards amid the COVID-19 pandemic. CEO Joe E. Poe, Jr. expressed regret over the downgrade and hopes to mitigate its adverse effects by engaging a FINRA-registered broker-dealer to file an updated Form 15c211. The company aims to fulfill its disclosure obligations moving forward.
Rogue One, Inc. (ROAG) announced that its flagship product, Shinju Japanese Whisky, won the Gold Award at the 2021 John Barleycorn Awards. The award recognizes exceptional quality across taste, marketing, and design. Notable judges praised its silky smooth texture and easy drinkability. The whisky is distributed in key U.S. markets, covering 33% of the population. COO Janon Costley expressed pride in the recognition, affirming the brand's direction and positioning. The company, focusing on the spirits sector, aims to capitalize on growth opportunities.
Rogue One's subsidiary, CapCity Beverage, announced that its Shinju Japanese Whiskey "White Pearl" edition has won Double Gold and Best of Class awards at the 2021 Sante' International Spirits Competition. It achieved a perfect score of 100, being one of only two entrants to do so among nearly 600 participants. The COO expressed excitement over this validation of the brand's quality, aiming to establish it as a household name in the US spirits market. This accolade marks a significant milestone for Shinju, given its debut in an official spirits competition.
Rogue One, Inc. (OTC Pink: ROAG) announced that its subsidiary, Human Brands International, has initiated a program to age 250,000 liters of Blanco Tequila, which will be sold as Reposado Tequila. The company also plans to produce 75,000 liters of Anejo Tequila. This decision is driven by rising consumer demand and a shortage of aged Tequila, resulting in record market values. COO Janon Costley highlighted that aging Tequila can significantly enhance profit margins, selling at 2x – 4x the original price. The U.S. Tequila market is expanding rapidly, with $1.25 billion in sales reported this year.
Rogue One, Inc. (ROAG) has re-launched its premium Mezcal brand, Fervor®, in select US markets, specifically New York, New Jersey, Connecticut, Maryland, and Washington DC. Fervor is a 100% artisanal Mezcal distilled traditionally from mature Agave in Oaxaca, Mexico. The global Mezcal market is projected to grow from USD 196.5 million in 2019 to USD 395.8 million by 2026, indicating high potential for Fervor's expansion. The suggested retail pricing for Fervor is set between $49.99 and $55.99, with plans to broaden distribution and launch new expressions in early 2022.
Rogue One, Inc. (ROAG) has re-launched its premium tequila brand, ARMERO®, in select US markets including New York, New Jersey, and Maryland. ARMERO®, produced at the prestigious Hacienda Capellania, is distilled from mature Blue Weber agave and aims to disrupt the tequila market with its affordable luxury positioning. The initial offering is the Armero 'Krystal' Blanco expression, priced between $29.99 and $35.99. The company plans to expand distribution and introduce additional expressions by early Q1 2022, enhancing its presence in the rapidly growing tequila segment.
Rogue One, Inc. (ROAG) reported a significant sales surge from its subsidiary CapCity Beverage, with Q1/Q2 2021 sales of Shinju Japanese Whisky more than doubling compared to the entire year of 2020. Key markets New York and Washington, DC, experienced increases of 271% and 445%, respectively. The company anticipates selling over 5,000 cases by year-end, projecting a 200% increase in sales year-over-year. The positive trend is bolstered by a successful market launch and recovery from COVID-19 supply chain disruptions, suggesting robust growth prospects ahead.
Rogue One, Inc. (ROAG) has successfully acquired Human Brands International, Inc. (HBI), a diversified holding company in the spirit and hospitality sectors primarily focused on tequila. HBI operates over 400k agave plants and produces 100k to 250k liters of tequila monthly, with plans to expand to 1 million liters. HBI has seen a remarkable average revenue growth of 302% since 2015. The global tequila market is forecasted to reach $15B by 2028, positioning HBI strongly in a growing sector. ROAG plans to invest in HBI’s growth through a three-phase plan involving capital raising and expansion strategies.