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Renasant Announces Sale of Renasant Insurance to Sunstar Insurance Group

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Renasant (NYSE: RNST) has sold its insurance arm, Renasant Insurance, to Sunstar Insurance Group, effective July 1, 2024.

Sunstar, a significant regional insurance broker and risk management consultant, will rebrand Renasant Insurance to 'Sunstar Insurance Services.' The acquisition marks Sunstar's entry into Mississippi and will retain all current Renasant Insurance staff and locations.

Customers will benefit from an expanded suite of products, and Renasant will keep a strategic relationship with Sunstar, offering banking clients access to Sunstar's insurance and employee benefits services.

Piper Sandler & Co. was the exclusive financial advisor, and Phelps Dunbar LLP served as legal counsel for Renasant.

Positive
  • Renasant Insurance sold to Sunstar Insurance Group, effective July 1, 2024.
  • Customers to gain access to an enhanced suite of products and services from Sunstar.
  • Renasant retains a strategic relationship with Sunstar, extending value-added services to banking clients.
Negative
  • Potential disruption for Renasant Insurance customers during the transition period.

Insights

The sale of Renasant Insurance to Sunstar Insurance Group is a notable transaction for investors to consider. This move allows Renasant Corporation to streamline its operations and potentially focus more on its core banking services. By divesting its insurance arm, Renasant can potentially improve its financial ratios, such as the Return on Assets (ROA) and Return on Equity (ROE), which are key indicators of a bank's profitability. Furthermore, maintaining a strategic relationship with Sunstar can help Renasant offer comprehensive financial solutions to its customers without bearing the costs and risks associated with the insurance business.

From a financial standpoint, this transaction could have a positive impact on Renasant Corporation. Investors should monitor Renasant's financial statements in the upcoming quarters to see how the divestiture affects their overall performance. Key metrics to watch will include cost-efficiency ratios and any changes in revenue composition. Additionally, it will be interesting to see how the partnership with Sunstar evolves and contributes to Renasant's growth strategy.

This transaction is strategically beneficial for both companies. For Renasant, selling its insurance unit aligns with a common trend in the financial industry where companies focus on their core competencies. This approach can help Renasant become more agile and responsive to market changes. For Sunstar, acquiring Renasant Insurance marks its entry into the Mississippi market and expands its geographical footprint, which is a significant growth strategy. This strategic move aligns with Sunstar's objective to strengthen its presence in the Southeast and Lower Midwest regions.

Retail investors should note that this transaction indicates a robust M&A (Mergers and Acquisitions) environment in the insurance sector, driven by consolidation trends. It's important to observe how this acquisition helps Sunstar leverage economies of scale and enhance its product offerings. Market dynamics and competition in the regional insurance market may also shift, presenting new opportunities and challenges.

Furthermore, considering the existing customer base and established leadership of Renasant Insurance, Sunstar can potentially see a smooth integration with minimal disruption. Investors should keep an eye on how quickly Sunstar can capitalize on synergies from this acquisition to drive growth and profitability.

TUPELO, Miss., July 02, 2024 (GLOBE NEWSWIRE) -- Renasant Corporation (NYSE: RNST) announced today that it has sold the assets of Renasant Insurance, Inc. to Sunstar Insurance Group, LLC (“Sunstar”) effective as of July 1, 2024.

Sunstar is a regionally focused, industry leading insurance broker, risk management consultant and provider of employee benefits coverages and other human capital solutions based in Memphis, Tennessee. With more than $1.2 billion in premiums placed, Sunstar is ranked as the 33rd largest independent insurance agency in the country. Sunstar’s 700+ partners and employees operate from more than 50 offices in six states across the Southeast and Lower Midwest. The acquisition of Renasant Insurance, Inc. represents Sunstar’s strategic entry into the State of Mississippi.

Now a part of Sunstar, Renasant Insurance will rebrand itself as “Sunstar Insurance Services.” All current Renasant Insurance leadership and employees have joined Sunstar, and all Renasant Insurance locations will remain open following this transaction.

"This transaction provides a great opportunity for both our customers and employees to continue with Sunstar and build on the legacy of Renasant Insurance,” said Renasant CEO, Mitch Waycaster. “By joining Sunstar, our insurance customers will have access to an enhanced suite of products and services, and our employees will now benefit from Sunstar’s specialized resources and expertise.”

Foundational to Renasant’s mission is to be the financial services provider of choice in the communities we serve. As part of the transaction, Renasant will maintain a strategic relationship with Sunstar, which provides the opportunity for banking customers across Renasant’s geographic footprint to gain access to the value-added insurance and employee benefits products and services offered by Sunstar.

“Even with our new name, you’ll still be served by the same leadership, same people and same regional service,” said Bill Dalton, Sunstar Insurance Services President and former President of Renasant Insurance. “We’ve served this community for more than 25 years, and we are here to help protect what matters most so our customers can prosper in life and business. We believe now, more than ever, we are positioned to help our customers achieve great success.”

“We are excited to welcome former Renasant Insurance customers and employees into the Sunstar family,” commented Sunstar Chairman and CEO David L. Bowlin. “The leadership team of Renasant Insurance has built a premier insurance agency over the years, and under their continued leadership, coupled with additional resources and support from Sunstar, we believe Sunstar Insurance Services can expertly serve its current and future customers.”
     
Piper Sandler & Co. acted as exclusive financial advisor and Phelps Dunbar LLP served as legal counsel to Renasant Corporation.

For more information, please visit www.renasantbank.com or Renasant’s IR site at www.renasant.com. For more information on Sunstar, please visit https://sunstarinsurancegroup.com/.

ABOUT RENASANT CORPORATION:

Renasant Corporation is the parent of Renasant Bank, a 120-year-old financial services institution. Renasant has assets of approximately $17.3 billion and operates 185 banking, lending, mortgage, and wealth management offices throughout the Southeast as well as offering factoring and asset-based lending on a nationwide basis.

Contact:For Media:For Financials:
 John S. OxfordJames C. Mabry IV
 Senior Vice PresidentExecutive Vice President
 Chief Marketing OfficerChief Financial Officer
 (662) 680-1219(662) 680-11281
 joxford@renasant.comjim.mabry@renasant.com

FAQ

What is the effective date for Renasant Insurance's sale to Sunstar?

The sale is effective as of July 1, 2024.

What will Renasant Insurance be called after the sale?

Renasant Insurance will rebrand as 'Sunstar Insurance Services.'

Will Renasant Insurance employees and locations remain after the sale?

Yes, all current employees and locations will remain operational after the transition.

What benefits will Renasant Insurance customers gain post-sale?

Customers will have access to an enhanced suite of products and services provided by Sunstar.

What role did Piper Sandler & Co. play in the Renasant Insurance sale?

Piper Sandler & Co. acted as the exclusive financial advisor for the transaction.

Renasant Corporation

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