RumbleOn Rebrands as RideNow Group, Announces HQ Move and New Structure for Dealership Operations
RumbleOn (NASDAQ: RMBL) announced a comprehensive rebranding to RideNow Group, Inc., with its ticker symbol changing to RDNW effective August 13, 2025. The company is relocating its headquarters from Irving, Texas to Chandler, Arizona, consolidating operations at its flagship store location. The transformation includes the implementation of the RideNow Way, a new business framework focused on three core pillars: Entrepreneurial Spirit, Customer Experience, and Operational Excellence.
Under the leadership of CEO Michael Quartieri and COO Cam Tkach, the company aims to streamline operations across its 54 powersports dealerships, emphasizing consistent service quality and customer experience. This strategic realignment is designed to strengthen the company's market position and create a foundation for sustainable growth.
RumbleOn (NASDAQ: RMBL) ha annunciato un rebranding completo in RideNow Group, Inc., con il simbolo ticker che cambierà in RDNW a partire dal 13 agosto 2025. La società trasferisce la sede da Irving, Texas a Chandler, Arizona, consolidando le operazioni presso il suo punto vendita di punta. La trasformazione prevede l'implementazione del RideNow Way, un nuovo modello di business incentrato su tre pilastri fondamentali: Spirito Imprenditoriale, Esperienza del Cliente ed Eccellenza Operativa.
Sotto la guida dell'amministratore delegato Michael Quartieri e del COO Cam Tkach, l'azienda punta a snellire le attività delle sue 54 concessionarie powersports, enfatizzando la coerenza nella qualità del servizio e nell'esperienza del cliente. Questo riallineamento strategico mira a rafforzare la posizione sul mercato e a creare una base per una crescita sostenibile.
RumbleOn (NASDAQ: RMBL) anunció un rebranding integral a RideNow Group, Inc., con su símbolo bursátil cambiando a RDNW a partir del 13 de agosto de 2025. La compañía traslada su sede de Irving, Texas a Chandler, Arizona, consolidando las operaciones en su tienda insignia. La transformación incluye la implementación del RideNow Way, un nuevo marco de negocio centrado en tres pilares: Espíritu Emprendedor, Experiencia del Cliente y Excelencia Operativa.
Bajo el liderazgo del CEO Michael Quartieri y del COO Cam Tkach, la empresa busca agilizar las operaciones de sus 54 concesionarios powersports, poniendo énfasis en la consistencia del servicio y la experiencia del cliente. Este realineamiento estratégico está diseñado para fortalecer la posición en el mercado y sentar las bases de un crecimiento sostenible.
RumbleOn (NASDAQ: RMBL)은 RideNow Group, Inc.로의 전면적인 리브랜딩을 발표했으며, 티커 기호는 2025년 8월 13일부터 RDNW로 변경됩니다. 회사는 본사를 텍사스주 어빙(Irving)에서 애리조나주 챈들러(Chandler)로 이전하고 플래그십 매장에 운영을 통합합니다. 이번 변화에는 기업가 정신, 고객 경험, 운영 우수성의 세 가지 핵심 기둥에 초점을 맞춘 새로운 비즈니스 프레임워크인 RideNow Way의 도입이 포함됩니다.
CEO Michael Quartieri와 COO Cam Tkach의 리더십 아래 회사는 54개의 파워스포츠 딜러십 전반의 운영을 간소화하여 일관된 서비스 품질과 고객 경험을 강조할 계획입니다. 이러한 전략적 재편은 시장 지위를 강화하고 지속 가능한 성장의 기반을 마련하기 위한 것입니다.
RumbleOn (NASDAQ: RMBL) a annoncé un rebranding complet en RideNow Group, Inc., avec changement du symbole boursier en RDNW à compter du 13 août 2025. La société transfère son siège d'Irving, Texas, à Chandler, Arizona, en regroupant les opérations sur son site phare. La transformation comprend la mise en place du RideNow Way, un nouveau cadre opérationnel axé sur trois piliers : Esprit d'Entreprise, Expérience Client et Excellence Opérationnelle.
Sous la direction du CEO Michael Quartieri et du COO Cam Tkach, l'entreprise vise à rationaliser les opérations de ses 54 concessions powersports, en mettant l'accent sur la cohérence du service et de l'expérience client. Ce réalignement stratégique a pour objectif de renforcer la position sur le marché et de créer une base pour une croissance durable.
RumbleOn (NASDAQ: RMBL) hat ein umfassendes Rebranding zu RideNow Group, Inc. angekündigt; das Tickersymbol wird ab dem 13. August 2025 auf RDNW geändert. Das Unternehmen verlegt seinen Hauptsitz von Irving, Texas, nach Chandler, Arizona, und bündelt die Aktivitäten an seinem Flaggschiff-Standort. Die Transformation umfasst die Einführung des RideNow Way, eines neuen Geschäftsrahmens mit drei Kernpfeilern: Unternehmerischer Geist, Kundenerlebnis und Operative Exzellenz.
Unter der Leitung von CEO Michael Quartieri und COO Cam Tkach will das Unternehmen die Abläufe in seinen 54 Powersports-Standorten straffen und dabei gleichbleibende Servicequalität und Kundenerfahrung in den Mittelpunkt stellen. Diese strategische Neuausrichtung zielt darauf ab, die Marktposition zu stärken und eine Basis für nachhaltiges Wachstum zu schaffen.
- Strategic consolidation of headquarters with flagship store operations in Chandler, Arizona
- Implementation of standardized business framework across 54 dealerships
- Alignment of corporate identity with established customer-facing brand
- Potential disruption during headquarters relocation and organizational restructuring
- Costs associated with rebranding and operational changes
Insights
RumbleOn's rebranding to RideNow Group represents a strategic realignment that consolidates operations and creates a unified brand identity.
The rebranding of RumbleOn (RMBL) to RideNow Group (RDNW) represents a strategic realignment of the company's identity with its established market presence. This move appears designed to leverage the existing RideNow brand recognition among powersports consumers while streamlining corporate identity across its 54 dealerships.
The headquarters relocation from Irving, Texas to Chandler, Arizona is particularly significant as it places leadership within the company's flagship store. This physical integration of corporate and retail operations signals a commitment to frontline operational focus and potentially enables more direct oversight of the customer experience model they're implementing.
The introduction of the "RideNow Way" business framework built around Entrepreneurial Spirit, Customer Experience, and Operational Excellence suggests an attempt to standardize operations while preserving local dealership autonomy. This balanced approach addresses a common challenge in multi-location retail: maintaining consistent brand experience while allowing for market-specific adaptation.
By consolidating leadership, simplifying corporate structure, and implementing a unified operational framework, the company appears to be pursuing both cost efficiencies and experience consistency. The emphasis on "one team" approach indicates efforts to reduce operational silos between corporate and retail functions, which could improve decision-making speed and resource allocation if properly executed.
"This change is about more than a new name and ticker symbol—it's about aligning our corporate identity and our operations with the brand our customers already know," said Michael Quartieri, CEO of RideNow Group. "By returning to our roots and strengthening our operations, we are positioning RideNow Group for long-term growth and ensuring our customers enjoy a consistent, exceptional experience."
Also announced this week, the headquarters for RideNow Group will move from
Central to the company's plan is the rollout of the RideNow Way, a business framework built on three core pillars: Entrepreneurial Spirit, Customer Experience, and Operational Excellence. The RideNow Way will guide leaders and staff in dealerships and the company offices.
"We work tirelessly to exceed our customers' expectations by delivering an expansive selection of powersports products and services tailored to their passions," said Cam Tkach, COO of RideNow Group. "Success for us is when every customer encounters the same high level of service, experience, and excitement at any RideNow location, fueling our growth and reinforcing our commitment to the powersports community."
The company believes the evolution of the RideNow Way will provide a strong foundation for growth in today's market.
"By simplifying our structure, aligning our operations, and reinforcing a culture of performance, we are creating a platform for long-term success," Quartieri added. "Our team is energized, our strategy is clear, and our focus is firmly on delivering value for our customers, employees, and shareholders."
For more information about RideNow Group, Inc., please visit www.RideNow.com.
About RideNow Group Inc.
RideNow Group Inc. (NASDAQ: RDNW), operates through two operating segments: a powersports dealership group and a vehicle transportation services entity, Wholesale Express, LLC ("Express"). We have partnerships with virtually every major powersports brand in the world, and we believe our powersports business is the largest powersports retail group in
View original content to download multimedia:https://www.prnewswire.com/news-releases/rumbleon-rebrands-as-ridenow-group-announces-hq-move-and-new-structure-for-dealership-operations-302528655.html
SOURCE RideNow Group Inc.
FAQ
When will RumbleOn (RMBL) change its name and ticker symbol to RideNow Group (RDNW)?
Where is RideNow Group moving its headquarters?
What are the three pillars of RideNow Group's new business framework?
How many dealerships does RideNow Group operate?
Who is leading RideNow Group through this transformation?
