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Overview
RumbleOn Inc (RMBL) is a disruptive online retail and e-commerce platform that revolutionizes the way pre-owned recreational and automotive vehicles are bought, sold, traded, and financed. The company seamlessly integrates digital marketplace innovation with robust dealership operations in the powersports and automotive sectors. Featuring advanced technology and transparent processes, RumbleOn delivers a fast, efficient, and engaging experience for both consumers and dealers.
Business Model and Operations
RumbleOn operates through two complementary segments: its Powersports dealership group and Wholesale Express, LLC, an asset-light transportation services provider dedicated to the automotive industry. The Powersports group, recognized as a prominent entity in the U.S. marketplace, supports a network of franchises and dealerships offering a wide range of pre-owned vehicles, as well as related products including parts, apparel, accessories, and finance and insurance services. This group is primarily focused on the acquisition, distribution, and sale of pre-owned motorcycles, ATVs, and other powersports vehicles. In contrast, Wholesale Express extends the company’s reach into automotive logistics, effectively managing a vast transportation network between dealerships, auctions, and retail outlets to support vehicle movement across the nation.
Market Position and Value Proposition
As a key player in the online retail space for recreational vehicles, RumbleOn has established itself as a trusted hub for both individual consumers and dealerships. Its innovative approach is highlighted through the integration of branded finance solutions and digital tools crafted to streamline the vehicle financing process. This strategic combination enhances customer engagement through transparency and efficiency, setting RumbleOn apart from traditional dealerships. Leveraging technology, the company not only facilitates vehicle sales but also assists in the trade and finance components of the acquisition process, ensuring a holistic customer experience.
Key Differentiators
- Digital Marketplace Innovation: A user-centric platform that simplifies the buying and selling process with real-time, transparent transactions.
- Comprehensive Service Integration: Combining sales, financing, trade-in options, and transportation services offers a one-stop solution for acquiring pre-owned vehicles.
- Industry Expertise: Deep industry knowledge in both the powersports and automotive segments, supported by a nationwide network of dealerships and partners.
- Customer-Centric Approach: Establishes trust by providing clear, operational insights and a seamless e-commerce experience for varied customer profiles.
Operational Excellence and Strategic Focus
RumbleOn’s strategic focus lies in leveraging technological advancements to optimize dealership operations and maximize process efficiencies. By adopting a model that integrates digital retail, branded financing, and efficient logistics, the company ensures that customers benefit from an engaging, fast, and transparent experience. This multi-dimensional approach not only enhances transaction speed but also enables precise tracking of the vehicle lifecycle from acquisition to final sale, reinforcing its stature as a reliable intermediary within the high-value pre-owned vehicle market.
Industry Relevance and Competitive Landscape
The powersports and automotive retail markets are marked by dynamic consumer behavior, evolving financing models, and a demand for faster, technology-driven solutions. Against this backdrop, RumbleOn positions its business model to address the nuances of the pre-owned vehicle market by offering tailored digital experiences. While traditional dealerships often focus on localized sales, RumbleOn’s scalable and nationwide platform provides enhanced reach and operational flexibility, enabling it to compete with and complement established market players. Its emphasis on clear process integration and digital finance distinguishes its approach in a competitive landscape where customer experience is paramount.
Commitment to Transparency and Expertise
RumbleOn’s detailed operational framework underscores its commitment to transparency, efficiency, and customer satisfaction. By continuously aligning its services with evolving market needs, the company demonstrates expertise in managing complex transactions and streamlining vehicle distribution networks. The use of precise digital tools and data-driven insights not only reinforces operational robustness but also ensures that every transaction adheres to the highest standards of trust and accountability.
Conclusion
In summary, RumbleOn Inc stands as a comprehensive solution for the sale, acquisition, and financing of pre-owned recreational and automotive vehicles. By integrating digital innovation with strategic operational excellence, the company caters to a diverse customer base and upholds industry-leading practices. With its dual-segment approach, RumbleOn seamlessly connects consumers, dealerships, and logistics services, positioning itself as an essential entity in the modern, technology-driven automotive and powersports marketplace.
RumbleOn, Inc (NASDAQ: RMBL) announced the appointment of Matthew McCartin as Chief Marketing Officer, effective September 7, 2021. McCartin, a seasoned marketing leader, will spearhead RumbleOn's marketing strategy following its merger with RideNow, aiming to establish a premier omnichannel experience in the powersports market. With 30 years of experience at renowned brands like YUM Brands and Expedia, McCartin is expected to enhance brand awareness and drive revenue. CEO Marshall Chesrown emphasized McCartin's expertise will be crucial as the company prepares for significant growth.
RumbleOn, Inc (NASDAQ: RMBL) reported Q2 2021 financials, showcasing a 100% revenue increase to $168.3 million year-over-year. Total vehicle unit sales rose 55% to 5,711, with powersports unit sales up 181%. Gross profit reached $19.5 million, improving its gross margin to 11.6%. The firm announced a business combination with RideNow, expected to close soon, aimed at enhancing revenue and cost synergies in the $100+ billion powersports market. RumbleOn anticipates combined revenue of $1.45-$1.55 billion and adjusted EBITDA of $110-$115 million for 2021.
RumbleOn (NASDAQ:RMBL) announced stockholder approval for its business combination with RideNow during a special meeting on July 30, 2021. The merger is set to close in Q3, pending customary conditions. This strategic move positions the combined company to dominate a $100+ billion market, leveraging an end-to-end platform to enhance consumer reach in a fragmented sector. The deal aims to boost revenue growth and drive cost synergies, resulting in improved monetization and margin expansion for RumbleOn.
RumbleOn (NASDAQ: RMBL) announced its plans to release second quarter 2021 financial results on August 2, 2021, before market opening. A conference call and webcast will follow at 8:30 a.m. ET to discuss the results and overall business performance. The company continues to innovate in the e-commerce sector, focusing on the aggregation and distribution of pre-owned vehicles, enhancing dealer and consumer transactions through technology solutions.
RumbleOn, Inc. (NASDAQ:RMBL) announced the filing of a definitive proxy statement for a special meeting of shareholders on July 30, 2021, at 8:00 a.m. CT. The meeting aims to vote on matters regarding its proposed business combination with RideNow. Only shareholders of RumbleOn Class A and B common stock as of June 21, 2021 are eligible to participate. The comprehensive proxy statement is available on the SEC's website and the company's investor section, detailing risk factors and the significance of the transaction.
RumbleOn (NASDAQ: RMBL) has appointed Michael Francis as General Counsel, a significant addition given his longstanding relationship with the company and experience in corporate law. Francis has worked closely with RumbleOn's leadership and was previously the outside counsel since its inception. His extensive legal background includes IPOs and corporate transactions, which will aid RumbleOn in executing its business combination with RideNow, aiming to enhance the omnichannel customer experience in powersports. This strategic move supports the company's goals for growth and consolidation in the industry.
RumbleOn, Inc. (NASDAQ: RMBL) provided an update on its pending business combination with RideNow, aiming to create the first omnichannel powersport platform in the U.S. The company filed preliminary proxy materials with the SEC and expects the transaction to close in Q3 2021. RumbleOn reiterated its Q2 revenue guidance of $140 to $150 million, projecting a year-over-year growth of 66%-78%. For the full year 2021, combined revenues are expected between $1.45 billion and $1.55 billion, with Adjusted EBITDA of $110 million to $115 million.
RumbleOn, Inc. (NASDAQ: RMBL) announced the appointment of Peter Levy to its Board of Directors, effective June 17, 2021. Levy, who has been the Chief Operating Officer since 2017, brings over 25 years of experience in technology companies. He has contributed significantly to RumbleOn by fostering relationships with dealers and leading various initiatives, including the Dealer Direct platform. CEO Marshall Chesrown expressed confidence in Levy's leadership as the company aims for growth in the omnichannel powersports market.
RumbleOn, Inc. (NASDAQ: RMBL) announces Beverly Rath as Interim CFO following the death of co-founder Steven Berrard on June 7, 2021. Rath has been instrumental in the finance team since inception and boasts over 35 years of experience. The company also promoted Carlos Ramirez to Assistant Controller. CEO Marshall Chesrown expressed confidence in Rath's leadership and the pending acquisition of RideNow, emphasizing a commitment to RumbleOn's strategic growth. The company continues to focus on becoming the first omnichannel powersports platform in North America.
RumbleOn, Inc. (NASDAQ: RMBL) announces the tragic passing of CFO Steven Berrard on Monday evening. Chairman and CEO Marshall Chesrown expressed profound sorrow and extended condolences to Berrard's family. Berrard was a pivotal figure at RumbleOn, recognized for his extensive experience and dedication, including his vision for the company’s merger with RideNow. Company leadership gathered in Charlotte to support Berrard's family. RumbleOn, founded in 2017, is innovating the pre-owned vehicle market through e-commerce solutions.