'Unstoppable' RE/MAX Agents Outperform Competitors 2:1 for 16th Consecutive Year

Rhea-AI Summary

RE/MAX agents outperformed competitors in 2023 with twice as many transaction sides and sales volume, maintaining a 2-to-1 advantage for the 16th consecutive year. The RealTrends Verified Rankings highlighted RE/MAX's productivity and success in the real estate industry, with 23% of qualifying brokerages being RE/MAX offices. The Billionaire's Club list recognized 24 RE/MAX offices for closing at least $1 billion in sales volume in 2023, showcasing the brand's dominance in the market.

Insights

Market Research Analyst

The RealTrends Verified rankings offer a snapshot of the real estate brokerage industry's competitive landscape. The reported dominance of RE/MAX agents in transaction sides and sales volume indicates a significant market share and operational efficiency. This performance is indicative of a robust training and support system that could attract more agents to the RE/MAX brand, potentially increasing market share further.

Moreover, the emphasis on agent productivity could appeal to investors, as it suggests a higher return on investment per agent. This efficiency may translate into better financial results for RE/MAX, making it a noteworthy point for stakeholders evaluating the company's stock. However, the long-term sustainability of such performance would depend on the company's ability to adapt to market changes and maintain its competitive edge.

Real Estate Industry Analyst

RE/MAX's performance, as highlighted by the RealTrends Verified rankings, underscores the importance of technology and marketing in the real estate sector. The utilization of MAX/TechSM powered by kvCORE technology and the 'Unstoppable' national advertising campaign could be driving factors behind the high productivity levels. These tools likely enhance agent engagement and client experience, contributing to the brand's overall success.

Understanding the impact of such technologies on agent performance is important for competitors and investors alike. The industry trend is moving towards tech-enabled brokerages and RE/MAX's reported figures could serve as a benchmark. It's also worth noting the potential risks of over-reliance on technology, which could lead to operational vulnerabilities if not managed properly.

Financial Analyst

The financial implications of RE/MAX's reported sales volume are significant. Doubling the average sales volume of competitors suggests a strong revenue-generating capability. For investors, this could imply a healthy financial position for RE/MAX, with the potential for strong earnings reports. The presence of 24 RE/MAX offices in the Billionaire's Club list further reinforces the brand's high-performing status within the industry.

However, it's important to consider the macroeconomic factors affecting the real estate market, such as interest rates and housing demand, which can influence these figures. Investors should also watch for the company's future guidance and strategies to maintain this growth trajectory in a market that is constantly evolving.

According to the 2024 RealTrends Verified Rankings of Large Brokerages, RE/MAX Agents Averaged Twice as Many Transaction Sides as Competing Agents in 2023

DENVER, April 4, 2024 /PRNewswire/ -- The newly released 2024 RealTrends Verified Best Brokerages rankings, formerly known as the RealTrends 500, once again revealed RE/MAX^® agents are the most productive in the U.S., outperforming competitors at participating large brokerages 2-to-1. The widely respected report showed RE/MAX agents averaged 11.8 transaction sides, more than double the 5.2 average of all other agents in the survey.* This marks the 16th consecutive year RE/MAX agents have held the 2-to-1 advantage.

"Production results like this are fueled by the ways RE/MAX agents elevate the client experience," said RE/MAX, LLC President Amy Lessinger. "Embracing excellence, integrity, and a commitment to homebuyers and sellers – that's what RE/MAX agents strive for every day."

RealTrends Verified ranks participating large brokerages by residential transaction sides and sales volume. Of the 1,367 qualifying brokerages in 2023, 309, or 23%, were RE/MAX brokerages.

RE/MAX agents also averaged more than twice the sales volume of competing agents among the top 500 brokerages ranked by sales volume. They averaged $5M in sales volume – double the $2.5M average of all other agents in the survey.**

In addition, RealTrends Verified also released its Billionaire's Club list of the top U.S. real estate brokerage firms that closed at least $1 billion in sales volume in 2023. Twenty-four RE/MAX offices reached that milestone with more than $713B in total volume. The top five RE/MAX franchises on the list includes:

• #15 – RE/MAX Gold, representing Gold Nation, in Sacramento, CA
• #27 – RE/MAX Results in Eden Prairie, MN
• #65 – RE/MAX Professionals in Highlands Ranch, CO
• #68 – RE/MAX Alliance in Arvada, CO
• #118 – RE/MAX Estate Properties in Palos Verdes Estates, CA

With well-adopted resources like the 'Unstoppable' national advertising campaign and MAX/Tech^SM powered by kvCORE technology, the global RE/MAX brand continues to maintain its position as a leader in the industry. RE/MAX brokerages foster a culture in which experienced agents are well-equipped to handle the changing landscape and deliver the best guidance to their clients.

Added Lessinger, "Productive real estate agents don't just adopt resources; they innovate and also leverage change as an opportunity to showcase their expertise and resilience."

* Transaction sides per agent calculated by RE/MAX based on 2024 RealTrends Verified Best Brokerages data, citing 2023 transaction sides for the 1,327 participating U.S. brokerages that closed 500 transaction sides, excluding 64 who did not report or publish active licensees.

** Sales volume per agent calculated by RE/MAX based on 2024 RealTrends Verified Best Brokerages data, citing 2023 data for the 500 participating brokerages with the most sales volume.

About the RE/MAX Network

As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 140,000 agents in over 9,000 offices and a presence in more than 110 countries and territories. Nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides. RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. RE/MAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children's Miracle Network Hospitals^® and other charities. To learn more about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about RE/MAX, please visit news.remax.com.

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SOURCE RE/MAX, LLC

FAQ

How many transaction sides did RE/MAX agents average in 2023 compared to competing agents?

RE/MAX agents averaged 11.8 transaction sides in 2023, more than double the 5.2 average of other agents.

What percentage of qualifying brokerages in 2023 were RE/MAX offices?

23% of the 1,367 qualifying brokerages in 2023 were RE/MAX offices.

How much sales volume did RE/MAX agents average in 2023 compared to other agents?

RE/MAX agents averaged $5M in sales volume in 2023, double the $2.5M average of other agents.

How many RE/MAX offices reached the Billionaire's Club list in 2023?

Twenty-four RE/MAX offices reached the Billionaire's Club list in 2023.

What are some of the top RE/MAX franchises on the Billionaire's Club list?

Some of the top RE/MAX franchises on the Billionaire's Club list include RE/MAX Gold, RE/MAX Results, RE/MAX Professionals, RE/MAX Alliance, and RE/MAX Estate Properties.