RLH Corporation Launches GuestHouse Extended Stay
RLH Corporation has launched GuestHouse Extended Stay, a new brand targeting the demand for longer-term stays in the hotel market. The initiative focuses on affordable franchise fees and aims to enhance revenue opportunities for hotel owners. This upper-economy brand features flexible property improvement options and a minimum of 10% of rooms equipped with full kitchenettes. With significant demand for extended stay hotels, RLH Corporation is optimistic about the new brand’s potential, planning six new builds and 15 conversions in various states to capture market share.
- Launch of GuestHouse Extended Stay brand targeting the growing demand for extended stay hotel segments.
- Affordable franchise fees allowing owners to retain more earnings.
- Plans for six new builds and 15 conversion prospects indicate strong growth potential.
- Flexibility in property improvements and attractive vendor pricing minimizes downtime and conversion costs.
- None.
The new brand launch in the extended stay segment offers affordable franchise fees and drives new revenue and market share opportunities for hotel owners and the hotel franchising company
DENVER, Oct. 13, 2020 (GLOBE NEWSWIRE) -- RLH Corporation (NYSE:RLH) (“RLHC” or “the Company”) has relaunched GuestHouse International as GuestHouse Extended Stay, targeting its efforts to meet the demand for longer-term stays with an upper-economy offering ideally suited for conversions. The concept will feature streamlined housekeeping services, community-centric guest amenities, and right-sized brand standards designed to maximize owner return on investment.
“Despite the extraordinary drop in travel demand our industry is experiencing due to the pandemic, one hotel segment continues to perform significantly better under pressure, and that is extended stay,” said John Russell, CEO of RLH Corporation. Given the statistics, along with the need for extended stay hotels from groups such as construction crews, essential workers, corporate training candidates and families with long-term medical treatments, Russell said, “we had a major opportunity to transform our GuestHouse brand into an upper-economy extended stay model set up for future success due to the resilient nature of the segment.”
Featuring low flat fees that let owners keep more of what they earn, GuestHouse Extended Stay incorporates an owner-first mindset with flexible property improvement plans and brand requirements. GuestHouse Extended Stay properties will include a minimum of
The brand’s impactful and cost-effective room packages feature a crisp, contemporary feel suitable for any environment, blackout modern window treatments, refreshed art packages, a dining table that can be used for working and eating, and one soft seating element for extra comfort during long stays. Each GuestHouse Extended Stay will feature an in-lobby marketplace with fresh snacks and beverages and a food delivery partnership through a major meal delivery service. “Comforts of Home” amenities will be available, including optional complimentary bikes, board games, and blenders for guest use. All GuestHouse Extended Stay properties will offer laundry facilities at no charge to guests and will encourage guests to keep their routine with an onsite gym or complimentary passes to a local gym.
Not only is the demand for extended stay hotels high with travelers, but demand is also high for hotel owners and developers. With six new build opportunities and 15 conversion prospects in the pipeline in areas such as southeast Texas, Arizona, Florida, and Washington state, the Company is enthusiastic about the numerous opportunities on the horizon. “We want to give hotels owners an opportunity to step out and differentiate themselves within their markets and be successful with an innovative, adaptable, and conversion-friendly extended stay model,” said Harry Sladich, EVP of Lodging Development & Franchise Operations. The Company plans to identify communities where the extended stay product is underrepresented, particularly within major metropolitan areas, and welcomes interest from all owners looking for an alternative to garner not only an increased market share, but higher RevPAR.
To learn more about franchising with RLH Corporation, visit franchise.rlhco.com. We don’t wait for the future. We create it.
About RLH Corporation
RLH Corporation is an innovative hotel company focused on the franchising of 8 brands – Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, Signature Inn, GuestHouse, Americas Best Value Inn, Canadas Best Value Inn and Knights Inn. The Company maximizes return on invested capital for hotel owners across North America through relevant brands, industry-leading technology, and forward-thinking services. For more information, please visit the company’s website at www.rlhco.com.
Social Media:
www.Facebook.com/myhellorewards
www.Twitter.com/myhellorewards
www.Instagram.com/myhellorewards
www.Linkedin.com/company/rlhco
Media Contact:
FINN Partners
212-561-6454
rlhcorp@finnpartners.com
Investor Relations Contact:
Evelyn Infurna
Investor Relations
203-682-8265
investorrelations@rlhco.com
FAQ
What is the new brand launched by RLH Corporation?
What are the key features of GuestHouse Extended Stay?
How many new builds and conversions does RLH Corporation plan for GuestHouse Extended Stay?
How does GuestHouse Extended Stay benefit hotel owners?
What market is RLH Corporation targeting with its new brand?
