Realogy Expands Real Estate Cash Offer Program RealSureSM to Milwaukee
Realogy Holdings Corp. (NYSE: RLGY) continues to expand its real estate cash offer program, RealSure, to the Milwaukee region as part of a broader 2021 strategy. This program offers home sellers certainty with a 45-day cash offer while allowing them to seek better offers with an affiliated real estate agent. RealSure features include Assured Close and Flex Stay, providing flexibility and peace of mind to sellers. This expansion contributes to Realogy's efforts to enhance competitiveness in the real estate market, with Milwaukee being one of 20 targeted U.S. markets for this rollout.
- Expansion of RealSure program to Milwaukee enhances regional market competitiveness.
- RealSure offers home sellers a 45-day cash offer, improving selling conditions.
- Program features like Assured Close and Flex Stay provide flexibility and peace of mind for sellers.
- None.
MADISON, N.J., April 13, 2021 /PRNewswire/ -- Realogy Holdings Corp. (NYSE: RLGY), the largest full-service residential real estate services company in the United States, and Home Partners of America, a leading residential real estate investment and management company, today announced the continued expansion of real estate cash offer program RealSure to Milwaukee region home sellers who have a qualified property and work with a participating Realogy brand-affiliated real estate agent. Part of a broader 2021 expansion strategy, Milwaukee will be one of 20 total U.S. markets offering RealSure by midyear.
RealSure is designed to address the two questions consumers most often have when selling their home in today's competitive market: What is the best price I can sell for? Should I wait to look for my next home until my current home sells to strengthen my position to buy? Combined with the expert guidance of a Realogy affiliated real estate agent from one of its well-known brands, RealSure offers solutions with its two defining features:
RealSure Sell, bringing RealSure home sellers the certainty of a 45-day cash offer while they work with a trusted real estate agent to market their home for an even better offer to maximize the value of their current home; and
RealSure Buy, where the choice is up to the RealSure home sellers. Whether they accept the RealSure Cash Offer or a third-party offer, RealSure Buy's features position RealSure sellers to enhance their ability to purchase and move into a new home they love with ease including:
- Assured Close: Extend RealSure's 45-day cash offer up to an additional 45 days, giving RealSure sellers the flexibility they need to close on a third party offer while having peace of mind if that deal falls through, they still have RealSure's cash offer available to keep them on track to sell their home and purchase a new one; and
- Flex Stay: RealSure sellers can stay in their current home for up to 30 days after closing their sale to RealSure while they prepare to move into their next home.
"In a tight real estate market like Milwaukee where homes are changing hands at a much higher and faster rate, RealSure will bring home sellers instant tools to sell their current home and be more competitive buyers to secure that next home they love," said Kristin Aerts, vice president of consumer programs for Realogy. "RealSure not only provides home sellers the advantage of a cash offer to let them start looking for their next dream home with confidence, but the program's added benefits allow sellers to make competitive offers on their dream home as if the equity in their existing home is in their hand."
"Now more than ever, people are looking for flexibility and control when going through the home selling and buying process, and we are excited to introduce RealSure to the Milwaukee region as a solution that does just that," said Tracey Jeter, vice president of sales and business development for Home Partners of America. "RealSure provides not only the certainty that comes with a cash offer but also the opportunity to work with a trusted real estate agent to weigh all of their options based on what works best for them."
RealSure is currently available in the cities of and metropolitan areas surrounding Atlanta, Denver, Dallas, Chicago, Houston and Milwaukee as well as Columbus, Ohio; Colorado Springs, Colorado; Ft. Myers, Sarasota, Tampa, and Orlando, Florida; Austin, Texas; and Sacramento, California. For more information on RealSure, please visit www.RealSure.com.
About Realogy
Realogy Holdings Corp. (NYSE: RLGY) is the leading and most integrated provider of U.S. residential real estate services, encompassing franchise, brokerage, relocation, and title and settlement businesses as well as a mortgage joint venture. Realogy's diverse brand portfolio includes some of the most recognized names in real estate: Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty®. Using innovative technology, data and marketing products, high-quality lead generation programs, and best-in-class learning and support services, Realogy fuels the productivity of independent sales agents, helping them build stronger businesses and best serve today's consumers. Realogy's affiliated brokerages operate around the world with approximately 190,700 independent sales agents in the United States and nearly 130,000 independent sales agents in 115 other countries and territories. Recognized for ten consecutive years as one of the World's Most Ethical Companies, Realogy has also been designated a Great Place to Work three years in a row and one of Forbes' Best Employers for Diversity. Realogy is headquartered in Madison, New Jersey.
About Home Partners of America
Chicago-based Home Partners of America, Inc. is a private owner and operator of high-quality single-family retail homes dedicated to making living in a single-family home accessible for more people. Through their innovative Lease Purchase Program, Home Partners has provided access to single family housing for more than 19,000 households all across the country. Home Partners is a dynamic leader in today's single-family housing market providing home seekers, sellers, and their agents with a range of integrated financial options that limit their risk and help them move forward.
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SOURCE Realogy Holdings Corp.
FAQ
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