Guaranteed Rate Signs on as Title Sponsor of 2020 Skate America
Guaranteed Rate has become the title sponsor of the 2020 Skate America event, scheduled for October 23-25 in Las Vegas. This is the first major figure skating event since February 2020 due to the COVID-19 pandemic, with top U.S. skaters including Nathan Chen and Bradie Tennell participating. Coverage will be broadcasted on NBC and NBCSN. Guaranteed Rate is a leading retail mortgage lender in the U.S., having funded $37 billion in 2019, and aims to enhance its visibility through this partnership.
- Partnership with U.S. Figure Skating enhances brand visibility and market positioning.
- Expected high viewership during the Skate America event, attracting a large audience.
- Potential risks associated with the visibility of the brand amid COVID-19 uncertainties.
CHICAGO, Oct. 19, 2020 /PRNewswire/ -- U.S. Figure Skating announced today that Guaranteed Rate, one of the largest retail mortgage lenders in the United States, has signed on to become the title sponsor of 2020 Skate America, taking place in Las Vegas from October 23-25.
"This year's event will be unlike any other Skate America in history and we are thrilled to partner with Guaranteed Rate for 2020 Skate America," U.S. Figure Skating Executive Director David Raith said. "As the first major figure skating event in the World since last February due to the COVID-19 pandemic, the entire world will be watching and we couldn't ask for a better partner to help make the event happen."
The first stop of the annual International Skating Union (ISU) Grand Prix of Figure Skating Series, 2020 Guaranteed Rate Skate America will feature the best skaters across four disciplines that reside and train in the United States. The event will be headlined by the United States' two-time reigning World champion Nathan Chen, Olympian Bradie Tennell, reigning U.S. pairs champions Alexa Knierim with her new partner Brandon Frazier, and reigning Skate America ice dance champions Madison Hubbell and Zachary Donohue. Past Skate America titlists include Chen, five-time World champion and two-time Olympic medalist Michelle Kwan, and Olympic champions Kristi Yamaguchi, Scott Hamilton, Evan Lysacek, and Meryl Davis and Charlie White.
"We're thrilled to partner with U.S. Figure Skating for what should be an incredible competition," said Guaranteed Rate Chief Marketing Officer Steve Moffat. "We're looking forward to bringing Skate America to fans across the country as these world-class athletes take the ice."
Guaranteed Rate Inc. is one of the largest retail mortgage lenders in the United States. Founded in 2000 and licensed in all 50 states and Washington, D.C., it has helped homeowners nationwide with home purchase loans and refinances. The company has established itself as an industry leader by introducing innovative technology, offering low rates and delivering unparalleled customer service. Guaranteed Rate will have a robust presence during coverage of Skate America on NBC and NBCSN.
Coverage of 2020 Guaranteed Rate Skate America kicks off in primetime on NBCSN on Friday, Oct. 23 (8 p.m. – 12 a.m. ET), continues on NBC on Saturday, Oct. 24 (3-6 p.m. ET) and concludes in primetime on Saturday, Oct. 24 (9 p.m. – 12 a.m. ET) back on NBCSN. The entire event will also be available live and on-demand on NBC Universal's digital streaming platform Peacock Premium.
A full schedule of coverage of 2020 Guaranteed Rate Skate America on NBCUniversal and NBC Universal's Peacock is available here.
About Guaranteed Rate Companies
The Guaranteed Rate Companies, which includes Guaranteed Rate Inc., Guaranteed Rate Affinity, LLC, and Proper Rate, LLC, has more than 8.000 employees in over 700 offices across the U.S. Headquartered in Chicago, Guaranteed Rate Inc. is one of the largest retail mortgage lenders in the United States funding
About U.S. Figure Skating
U.S. Figure Skating is the national governing body for the sport of figure skating in the United States as recognized by the United States Olympic and Paralympic Committee and the International Skating Union. U.S. Figure Skating is comprised of more than 601 member clubs, collegiate clubs, school-affiliated clubs and more than 1,000 registered Learn to Skate USA programs representing more than 186,038 members. U.S. Figure Skating is charged with the development of the sport on all levels within the United States including athletes, officials, sanctioning of events and exhibitions, and establishing the rules and guidelines by which the sport is governed.
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SOURCE Guaranteed Rate
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