Ralph Lauren Launches New Partnership With Major League Baseball
Ralph Lauren Corporation (NYSE:RL) partners with Major League Baseball (MLB™) to launch collections featuring iconic teams like the New York Yankees™, Los Angeles Dodgers™, and more. The first capsule releases on May 10, showcasing Polo shirts, satin jackets, and team-themed apparel for all ages. The partnership includes a digital campaign and a cross-country tour with themed food options. Additional capsules are planned for the Fall and Holiday seasons, further enhancing Ralph Lauren’s association with prestigious sporting events.
- Launch of MLB™ partnership, expanding brand visibility.
- First capsule includes popular teams, appealing to broad audience.
- Planned marketing campaign leveraging vintage baseball themes.
- Cross-country tour enhances consumer engagement.
- None.
Ralph Lauren Corporation (NYSE:RL) announces a partnership with Major League Baseball (MLB™), designing three special collections in collaboration with some of baseball’s most iconic teams. Celebrating the rich heritage of America’s favorite pastime, the first capsule will include the New York Yankees™, Los Angeles Dodgers™, Chicago Cubs™ and St. Louis Cardinals™. The collections will later expand to incorporate additional teams, including the Boston Red Sox™.
A lifelong baseball fan, Mr. Lauren has always been inspired by the authentic legacy of the national pastime. Growing up in the golden age of baseball in the Bronx, Mr. Lauren idolized iconic Yankees™ players like Mickey Mantle, and his love of sport has stayed with him throughout his life. In Fall 2018, the Yankees™ invited Mr. Lauren to throw a ceremonial first pitch at Yankee Stadium™ in honor of the company’s 50th anniversary, and Ralph Lauren created a special limited-edition Yankees™ collection that sold out instantly.
This summer, the first multi-team capsule will feature Polo shirts, satin jackets that are inspired by what Mr. Lauren wore throwing out the first pitch, fleece sweatshirts and New Era caps in team colorways for adults and children. Additionally, classic Ralph Lauren colors have been integrated into the collection, such as red/navy and green/white for the Yankees™, green/blue for the Cubs™ and green/white for the Dodgers™ and Cardinals™, along with special team-themed Polo Bear Polo shirts and crewneck sweatshirts.
The partnership will come to life in unique ways, leading with a digital-first global campaign inspired by vintage baseball cards, accompanied by outdoor wallscapes and artist murals in key cities. Additionally, the Ralph’s Airstream will go on a cross-country tour, making stops in select locations from New York City to Chicago’s Gallagher Way, and will offer ballpark-themed food and beverage options.
The collections will be available for purchase on May 10th at specialty stores globally, Macy’s, Bloomingdales, the MLB™ Flagship Store (NYC), select MLB™ Club stadium shops, and select Ralph Lauren stores globally, as well as on RalphLauren.com, MLBShop.com and The Polo App.
Two additional capsules will be released for the upcoming Fall and Holiday seasons, each uniquely different and building on the excitement of the partnership as the season progresses.
The MLB™ partnership marks another addition to Ralph Lauren’s prestigious sporting partnership portfolio, including the U.S. Olympic and Paralympic Teams; The Championships, Wimbledon; the US Open; the Australian Open; the PGA of America and the PGA Championship; the U.S. Ryder Cup team; the U.S. Open Golf Championship and the American Junior Golf Association.
ABOUT RALPH LAUREN CORPORATION
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, footwear & accessories, home, fragrances and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps and Club Monaco, among others, constitute one of the world’s most widely recognized families of consumer brands. For more information, go to https://corporate.ralphlauren.com.
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