Rocketing to the Sun: Rocket Companies to Provide a Simple, Tech-Driven Approach to Solar Panel Installation and Financing
Rocket Companies (NYSE: RKT) announced its entry into the solar energy market, aiming to utilize its established technology and client service expertise to enhance home energy efficiency. With over 2 million solar installations in the U.S. to date, and projections indicating the market could quadruple by 2030, the company plans to start testing solar offerings in Q4 2021, launching publicly in early 2022. A new refinancing option will allow homeowners to consolidate solar loans with their mortgages, offering lower rates and improved financial flexibility.
- Expansion into the lucrative solar energy market.
- Opportunity to leverage existing technology and client experience.
- New refinancing option for solar loans may increase customer satisfaction.
- Entry into a highly competitive solar market presents risks.
- Implementation timeline for solar offerings may face delays.
DETROIT, Aug. 2, 2021 /PRNewswire/ -- Rocket Companies (NYSE: RKT) today announced it is launching into the solar energy industry. The company will be leveraging the same technology, data and client experience that has revolutionized the mortgage, real estate and personal lending spaces to help Americans make their home more energy efficient.
Rocket Companies' opportunity in green home energy solutions is vast, with the solar industry at a growth inflection point. There have been more than 2 million solar installations in the U.S., with panel installation reaching a record high in 2020, according to a joint study released earlier this year by the Solar Energy Industries Association and Wood Mackenzie. The study also reports that the solar market in the country is expected to quadruple by 2030, with roughly one in eight American homes having solar energy by that year.
"Rocket Companies is uniquely positioned to build trust and education in solar energy, simplifying the entire process through our platform. We have the technology and expertise to provide the best experience possible for homeowners who want to go green," said Jay Farner, Vice Chairman and CEO of Rocket Companies. "This is a perfect synergy between our businesses as we develop a digital solution to ensure Americans can receive solar panels with the same certainty they have come to expect when working with our Rocket platforms."
The company's Rocket Cloud Force will serve as solar advisors, a dedicated group of team members with extensive training in the industry. The team members will help clients determine if solar panels are the best choice for their home. They will then connect homeowners to a simple, digital financing application. Once financing is handled, the Rocket Cloud Force will facilitate the installation of a new solar solution.
These new solar offerings will start in the testing phase in fourth quarter and are expected to be available to the public in early 2022.
As Rocket Companies' first step into green energy, Rocket Mortgage – America's largest mortgage lender – is immediately releasing a new rate-and-term refinance giving homeowners the ability to consolidate any solar panel loan with their mortgage for one low interest rate. This program has an advantage over traditional cash-out refinances since rate-and-term mortgages provide significantly more flexible guidelines than a cash-out, including a loan-to-value (LTV) ratio as high as 97 percent. This new loan option from Rocket Mortgage is crucial for anyone who has an outstanding solar loan. Beyond the lower interest rate, this new mortgage program also gives homeowners the ability to leverage the full value of their existing federal solar Investment Tax Credit (ITC) and any other local tax credits they may qualify for.
Forward Looking Statements
Some of the statements contained in this document are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are generally identified by the use of words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "will," "would" and, in each case, their negative or other various or comparable terminology. These forward-looking statements reflect our views with respect to future events as of the date of this document and are based on our management's current expectations, estimates, forecasts, projections, assumptions, beliefs and information. Although management believes that the expectations reflected in these forward-looking statements are reasonable, it can give no assurance that these expectations will prove to have been correct. All such forward-looking statements are subject to risks and uncertainties, many of which are outside of our control, and could cause future events or results to be materially different from those stated or implied in this document. It is not possible to predict or identify all such risks. These risks include, but are not limited to, the risk factors that are described under the section titled "Risk Factors" in our Annual Report on Form 10-K, Current Reports on Form 8-K, and other filings with the Securities and Exchange Commission. These factors should not be construed as exhaustive and should be read in conjunction with the other cautionary statements that are included in this document and in our SEC filings. We expressly disclaim any obligation to publicly update or review any forward-looking statements, whether as a result of new information, future developments or otherwise, except as required by applicable law.
About Rocket Companies
Rocket Companies is a Detroit-based holding company consisting of personal finance and consumer technology brands including Rocket Mortgage, Rocket Homes, Rocket Loans, Rocket Auto, Rock Central, Amrock, Core Digital Media, Rock Connections, Lendesk and Edison Financial. Since 1985, Rocket Companies has been obsessed with helping its clients achieve the American dream of home ownership and financial freedom. Rocket Companies offers an industry-leading client experience powered by our simple, fast and trusted digital solutions. Rocket Companies has approximately 26,000 team members across the United States and Canada. Rocket Companies ranked #5 on Fortune's list of the "100 Best Companies to Work For" in 2021 and has placed in the top third of the list for 18 consecutive years. For more information, please visit our Corporate Website, Investor Relations Website, Twitter page, and our LinkedIn page.
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SOURCE Rocket Companies, Inc.
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