Rocket Mortgage Celebrates the Everyday Dreammate: Inspiring Fans and Bringing Dreams to Life During the NFL Draft in Detroit

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Rocket Mortgage launches 'Dreammate' campaign during the 2024 NFL Draft in Detroit, partnering with Habitat for Humanity to support dreams of homeownership. The campaign celebrates mentors and motivators who help individuals achieve their aspirations, with each use of #RocketDreammate on social media resulting in a $10 donation to Habitat for Humanity.

Harnessing the power of social media, dreamers and their biggest advocates come together in support of Habitat for Humanity to help everyone experience home

DETROIT, April 16, 2024 /PRNewswire/ -- Rocket Mortgage, the official mortgage partner of the 2024 NFL Draft and a champion of those dreaming of homeownership, today announced the launch of its "Dreammate" campaign – an inspirational, multi-media campaign celebrating the NFL Draft.

Through the "Dreammate" movement, Rocket Mortgage aims to inspire those relentlessly chasing their dreams. The campaign acknowledges the valuable role of mentors, confidants and motivators in bringing aspirations to life – recognizing that every dream thrives with a robust support network. Whether it is the pursuit of homeownership, launching a business or pursuing a career in the NFL, personal support systems play a crucial role in the journey toward success.

Each time the hashtag #RocketDreammate is used on TikTok or Instagram now through the end of the 2024 NFL Draft on April 27, Rocket Mortgage will make a $10 contribution to Habitat for Humanity up to $250,000, which will help bring to life the dream of homeownership for some deserving Americans across the country.

Behind every dream, there's a "Dreammate" who made it possible. To inspire those who dream of homeownership, Rocket Mortgage has partnered with celebrity "Dreammate" teams – athletes and influential sports personalities – with unique stories of realizing their dreams, including:

• Quarterback Tua Tagovailoa, whose brother Taulia has been a positive force in the realization of his accomplishments and is himself now entering the 2024 NFL Draft.
• Sports broadcasters Joy Taylor and Taylor Rooks, who recently joined forces to release "Two Personal" – a thought-provoking podcast. They are each a "Dreammate" to one another as they pursue their dreams together.
• Aidan Hutchinson – a defensive end for the Detroit Lions who was drafted in 2022 and voted to his first Pro Bowl Games in 2023 – along with his sisters and their mother who have encouraged and helped Aidan achieve success throughout his career both on and off the football field.

"As someone who used to sleep with a football under my arm as a kid, I have always dreamed of making a career out of this sport," said NFL Pro Bowl Quarterback Tua Tagovailoa. "My wildest dreams have come true thanks to the unwavering support and inspiration of my biggest supporter and 'Dreammate' – my little brother Taulia. His encouragement and belief in me fueled my determination to fearlessly chase my passion. I hope to be the same inspiration for him as he enters the next chapter in his football career."

Rocket Mortgage has been a "Dreammate" for millions of Americans throughout its nearly 40-year history, helping put homeownership within their grasp. The company provides technology, resources and innovative programs to homebuyers, helping simplify the often complex and daunting real estate journey.

"At Rocket Mortgage, we know that homeownership is a vital part of the American dream," said Casey Hurbis, Senior Vice President of Brand Experiences and Strategic Partnerships for Rocket Mortgage. "Through the 'Dreammate' campaign, we aim to create hope, inspiration and generational impact by teaming up with Habitat for Humanity to turn dreams into reality. Homeownership is more than just a milestone, it's a lifelong journey, and we are proud to be a true partner to help everyone home."

With the 2024 NFL Draft taking place in Rocket Mortgage's hometown of Detroit, the company is also featuring an interactive house as a part of the NFL Draft Experience where visitors will be able to interact with picturesque art installations, see exclusive sports memorabilia in a trophy room and partake in Instagrammable activations that give attendees a place to snap photos with their "Dreammate."

Use the hashtag #RocketDreammate today to join Rocket Mortgage and Habitat for Humanity as they help more families achieve homeownership and build a world where everyone has a place to call home. To view all the video assets and learn more about the campaign visit YouTube.com/@RocketMortgage/videos.

About Rocket Mortgage

Detroit-based Rocket Mortgage is the top retail mortgage lender, closing more mortgage volume than any other lender in 2022, and is a part of Rocket Companies (NYSE: RKT).

The lender enables the American Dream of homeownership and financial freedom through its obsession with an industry-leading, digital-driven client experience. In late 2015, it introduced the first fully digital, completely online mortgage experience. Since its founding in 1985, Rocket Mortgage has closed more than $1.6 trillion of mortgage volume across all 50 states.

J.D. Power has ranked Rocket Mortgage #1 in client satisfaction for primary mortgage origination and servicing 21 times – the most of any mortgage lender. Rocket Companies, Rocket Mortgage's parent company, has been named on Fortune's list of the "100 Best Companies to Work For" and has placed in the top third of the list for 21 consecutive years.

For more information and company news visit RocketCompanies.com/PressRoom.

About the NFL

The National Football League is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event. Founded in 1920, the NFL developed the model for the successful modern sports league, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the country.

About Habitat for Humanity

Driven by the vision that everyone needs a decent place to live, Habitat for Humanity found its earliest inspirations as a grassroots movement on an interracial community farm in south Georgia. Since its founding in 1976, the Christian housing organization has since grown to become a leading global nonprofit working in local communities across all 50 states in the U.S., Puerto Rico and more than 70 countries. Families and individuals in need of a hand up partner with Habitat for Humanity to build or improve a place they can call home. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage. Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves. Through shelter, we empower. To learn more, visit habitat.org.

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SOURCE Rocket Mortgage

FAQ

What is Rocket Mortgage's campaign during the 2024 NFL Draft called?

Rocket Mortgage's campaign during the 2024 NFL Draft is called the 'Dreammate' campaign.

What organization is Rocket Mortgage partnering with for its campaign?

Rocket Mortgage is partnering with Habitat for Humanity for its 'Dreammate' campaign.

How much will Rocket Mortgage donate to Habitat for Humanity for each use of #RocketDreammate on social media?

Rocket Mortgage will donate $10 to Habitat for Humanity for each use of #RocketDreammate on social media, up to $250,000.

Who are some of the celebrity 'Dreammate' teams that Rocket Mortgage has partnered with?

Some of the celebrity 'Dreammate' teams that Rocket Mortgage has partnered with include quarterback Tua Tagovailoa, sports broadcasters Joy Taylor and Taylor Rooks, and defensive end Aidan Hutchinson.

What is the purpose of Rocket Mortgage's 'Dreammate' campaign?

The purpose of Rocket Mortgage's 'Dreammate' campaign is to inspire individuals pursuing their dreams, particularly in the realms of homeownership, business, and sports careers.