Arcadia Biosciences (RKDA) Expands GoodWheat™ Mac & Cheese with Nationwide Availability

Rhea-AI Summary

Arcadia Biosciences, Inc.® (Nasdaq: RKDA) expands availability of high fiber GoodWheat™ Mac & Cheese nationwide on Amazon. The product offers 12g of protein and 4x the fiber of traditional mac & cheese, addressing the widespread fiber deficiency in America. GoodWheat Mac & Cheese is made with real cheese from cows not treated with rBST and is available in three flavors. The company aims to provide a healthier alternative to a beloved classic, promoting gut health and fiber intake.

Insights

Nutrition Expert

From a nutritional standpoint, the introduction of high-fiber GoodWheat Mac & Cheese represents a significant development in the food industry, particularly in the context of addressing the widespread fiber deficiency among Americans. The product's nutritional profile, boasting 12 grams of protein and quadruple the fiber content compared to traditional boxed mac & cheese, aligns with current dietary guidelines that emphasize the importance of fiber for maintaining digestive health and reducing the risk of chronic diseases such as cancer, diabetes, heart disease and stroke.

Moreover, the use of non-GMO, farm-grown wheat and the absence of rBST in the cheese could cater to the growing consumer demand for cleaner labels and more natural ingredients. The focus on prebiotic fiber not only aids in gut health but also positions the product as a functional food that could potentially attract health-conscious consumers. The comparison of the fiber content to that of broccoli is a clever marketing strategy that underscores the product's health benefits.

Market Analyst

Entering the multi-billion-dollar mac & cheese market with a health-focused product could be a strategic move for Arcadia Biosciences. The decision to distribute through Amazon taps into the e-commerce trend and the increasing consumer preference for online shopping, potentially expanding the product's reach beyond traditional retail channels. The pricing strategy, set at $19.99 for a four-pack, positions the product in the premium segment, which may resonate with a specific target demographic that values health benefits and is willing to pay a higher price for them.

The product's launch could potentially disrupt the traditional boxed mac & cheese category by appealing to both health-conscious adults and children. By addressing the fiber deficiency issue with a popular comfort food, GoodWheat Mac & Cheese could gain traction in the market. However, the long-term success will depend on consumer acceptance, taste preferences and the competitive response from established players in the mac & cheese space.

Healthcare Policy Analyst

From a public health perspective, the release of GoodWheat Mac & Cheese could be seen as a positive contribution to combating the fiber deficiency crisis in the United States. The healthcare implications of a diet high in fiber are substantial, potentially reducing the burden on the healthcare system by mitigating risks associated with chronic diseases. A product that makes it easier for consumers to meet their daily fiber requirements could have a meaningful impact on public health outcomes.

Policy efforts to improve the nutritional quality of the American diet often face challenges in implementation and consumer adoption. The availability of a fiber-rich, easy-to-prepare meal option may support these efforts by providing a practical solution that aligns with the fast-paced lifestyle of many Americans. The emphasis on non-GMO ingredients and rBST-free cheese could also resonate with current policy discussions around food labeling and transparency.

-- Three flavor varieties fiber up the beloved boxed classic, delivering amazing taste with a Mac that’s good for your gut, plus the most fiber in the category --

DALLAS--(BUSINESS WIRE)-- Arcadia Biosciences, Inc.^® (Nasdaq: RKDA), a producer and marketer of innovative, plant-based health and wellness products, has expanded the availability of its better-for-you, high fiber GoodWheat™ Mac & Cheese, making the sneaky delicious product available to consumers nationwide on Amazon.

(Photo: Business Wire)

Made with noodles crafted from Arcadia’s proprietary wheat grain, which is naturally higher in fiber and protein than traditional wheat, GoodWheat Mac & Cheese delivers the classic mac & cheese taste and texture the whole family loves, but healthier. GoodWheat Mac & Cheese has 12g of protein and is an excellent source of fiber with 4x the fiber of traditional boxed mac & cheese (8g per serving vs 2g in traditional mac). Available in three kid-approved flavors – Classic Cheddar, White Cheddar and Three Cheese – and made with real cheese from cows not treated with rBST, even the pickiest eaters will love this healthy take on a classic.

“With the growing popularity of mac & cheese, a multi-billion-dollar category and a family favorite, it’s the perfect next brand expansion for GoodWheat, on our mission to bring more fiber to the foods consumers love,” said Stan Jacot, president and CEO of Arcadia Biosciences. “By leveraging our signature, USA farm grown, non-GMO GoodWheat pasta, we’ve created a superior mac & cheese that’s packed with prebiotic fiber, so it’s good for your gut. And now, with our Amazon launch, it’s available for picky eaters across the country to enjoy.”

Americans are grappling with a widespread fiber deficiency – and research shows that 90% of Americans don’t meet the recommended daily intake; 25g for women and children and 38g for men. Without enough fiber, Americans are at higher risk for cancer, diabetes, heart disease and stroke. GoodWheat is on a mission to help Americans get more fiber in their diets by increasing the amount of fiber in the delicious foods they love. GoodWheat’s new Mac & Cheese line is a delicious and easy way to increase fiber intake, delivering 32% of the daily fiber requirement for women and children and 21% of the daily requirement for men in each serving. In fact, it has the same fiber as two and a half servings of broccoli.

GoodWheat Mac & Cheese is now available on Amazon in four different four-pack varieties for $19.99: a four-pack of Classic Cheddar, a four-pack of White Cheddar, a four-pack of Three Cheese and a Variety Pack with two packs of Classic Cheddar and one each of White Cheddar and Three Cheese. Individual six-ounce boxes of GoodWheat Mac & Cheese are also available at select retailers including Lowes Foods and Harris Teeter. For more information on GoodWheat Mac & Cheese and the brand’s other products, as well as the importance of incorporating fiber into our daily diets, please visit eatgoodwheat.com.

About GoodWheat™

Sixteen years in the making, GoodWheat is a unique, breakthrough, better-for-you wheat grain that is naturally higher in fiber with nothing added. GoodWheat is USA farm grown and milled, and its pasta line is Non-GMO Project Verified, kosher certified and has the American Heart Association^® Heart-Check certification. Launched in the summer of 2023, GoodWheat pancake and waffle mixes are available in multi-serve pouches and single-serve Quikcakes™. GoodWheat’s most recent product, Mac & Cheese, is available now at select retailers and on Amazon. Learn more at eatgoodwheat.com, and follow GoodWheat on social media @eatgoodwheat on Facebook, Instagram, and Pinterest.

About Arcadia Biosciences, Inc.

Since 2002, Arcadia Biosciences (Nasdaq: RKDA) has been innovating crops to provide high-value, healthy ingredients to meet consumer demands for healthier choices. With its roots in agricultural innovation, Arcadia cultivates next-generation wellness products that make everybody feel good. The company’s food and beverage products include GoodWheat™ pasta, pancake mixes and mac & cheese and Zola^® coconut water. For more information, visit www.arcadiabio.com.

Note Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially, and reported results should not be considered as an indication of future performance. These risks and uncertainties include, but are not limited to, the risks set forth in Arcadia’s Annual Report on Form 10-K for the year ended December 31, 2022 and other filings. These forward-looking statements speak only as of the date hereof, and Arcadia Biosciences, Inc. disclaims any obligation to update these forward-looking statements.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240220088402/en/

TJ Schaefer

Chief Financial Officer

ir@arcadiabio.com

Source: Arcadia Biosciences, Inc.

FAQ

What is the ticker symbol for Arcadia Biosciences, Inc.?

The ticker symbol for Arcadia Biosciences, Inc. is 'RKDA'.

What is the fiber content in GoodWheat Mac & Cheese compared to traditional mac & cheese?

GoodWheat Mac & Cheese has 4 times the fiber content of traditional mac & cheese.

Where is GoodWheat Mac & Cheese available for purchase?

GoodWheat Mac & Cheese is available on Amazon and at select retailers like Lowes Foods and Harris Teeter.

What is the protein content in GoodWheat Mac & Cheese?

GoodWheat Mac & Cheese offers 12g of protein.

What flavors are available in GoodWheat Mac & Cheese?

GoodWheat Mac & Cheese is available in three flavors: Classic Cheddar, White Cheddar, and Three Cheese.