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Rivian Hires Martin Huelder as Vice President, Commercial - Europe

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Rivian Automotive, Inc. (NASDAQ: RIVN) has appointed Martin Huelder as Vice President of its commercial division in Europe. Huelder brings nearly 30 years of experience from Mercedes-Benz, where he held various roles, including Head of Data Driven Sales and Retail Development. His primary focus at Rivian will be to lead the company's European commercial and go-to-market strategy. Huelder expressed enthusiasm for joining Rivian, highlighting the company's success in North America and the opportunity to expand in Europe. Rivian aims to create innovative electric vehicles and services that contribute to the transition to carbon-neutral energy.

Positive
  • Appointment of Martin Huelder is expected to enhance Rivian's commercial strategy in Europe.
  • Huelder's extensive experience at Mercedes-Benz may provide valuable insights and leadership.
Negative
  • None.

IRVINE, Calif.--(BUSINESS WIRE)-- Rivian Automotive, Inc. (NASDAQ: RIVN) today announced it has hired Martin Huelder as Vice President for its commercial division in Europe. Huelder joins Rivian from Mercedes Benz, where he has been for nearly 30 years.

Huelder joined Mercedes-Benz in 1995 and has held several positions at the company. Most recently he was Head of Data Driven Sales and Retail Development. Prior to that, Huelder was Director of Product Management for Large Cars including the S, E, C, GLC and EQC classes. At Rivian, Huelder will oversee the company’s European commercial and go-to-market strategy.

Martin Huelder as Vice President, Europe said:

“I’m thrilled to be joining Rivian at such an important stage of its journey. Rivian has taken the US and Canadian market by storm, so I’m incredibly excited about the prospect of helping to bring Rivian to Europe.”

About Rivian:

Rivian (NASDAQ: RIVN) exists to create products and services that help our planet transition to carbon neutral energy and transportation. Rivian designs, develops, and manufactures category-defining electric vehicles and accessories and sells them directly to customers in the consumer and commercial markets. Rivian complements its vehicles with a full suite of proprietary, value-added services that address the entire lifecycle of the vehicle and deepen its customer relationships. Learn more about the company, products, and careers at www.rivian.com.

Harry Porter - media@rivian.com

Source: Rivian Automotive, Inc.

FAQ

Who is Martin Huelder and what role will he play at Rivian?

Martin Huelder has been appointed Vice President for Rivian's commercial division in Europe, overseeing its go-to-market strategy.

What experience does Martin Huelder bring to Rivian?

Huelder has nearly 30 years of experience at Mercedes-Benz, including leadership roles in sales and product management.

When did Rivian announce Martin Huelder's appointment?

Rivian announced the appointment of Martin Huelder on April 6, 2023.

What are Rivian's goals in the European market?

Rivian aims to expand its footprint in Europe, leveraging Huelder's expertise to enhance its commercial approach.

Rivian Automotive, Inc.

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