Michelle DeVore Joins Regis Corporation as Head of Marketing

Rhea-AI Summary

Regis Corporation (NYSE: RGS) has appointed Michelle DeVore as the new Senior Vice President, Head of Marketing. DeVore, who previously served at European Wax Center, will lead the company's digital marketing, advertising, and customer loyalty initiatives, leveraging the new Zenoti technology platform. CEO Matt Doctor expressed confidence that DeVore's expertise aligns with Regis' goals for customer retention and brand growth. Regis operates over 5,697 locations worldwide under various salon brands, including Supercuts and SmartStyle.

Positive

• Appointment of Michelle DeVore as Senior VP, Head of Marketing to enhance digital marketing and brand building.
• Utilization of the new Zenoti technology platform to support business growth.
• DeVore's extensive experience in customer experience and digital transformation expected to boost customer retention and acquisition.

Negative

• None.

MINNEAPOLIS--(BUSINESS WIRE)-- Regis Corporation (NYSE: RGS), a leader in the haircare industry, announces Michelle DeVore joins the company as Senior Vice President, Head of Marketing. In this role, she will be responsible for digital marketing, advertising, customer insights/CRM, loyalty and brand building.

“We are thrilled to welcome Michelle to Regis,” said Matt Doctor, Regis Chief Executive Officer. “Michelle’s background in digital and retention, combined with her experience in the franchised beauty industry, is a perfect fit for Regis. With our new Zenoti technology platform and a strong digital marketing leader, Regis is well positioned to grow our business.”

Most recently DeVore was Vice President, Customer Experience at European Wax Center, which has more than 850 locations nationwide. Prior to European Wax Center, she directed digital transformation and growth in a variety of roles and as a consultant focused on brand strategy, digital innovation, and e-commerce. DeVore also spent more than ten years in marketing and e-commerce roles at Neiman Marcus Group.

“I am excited to join Regis and deliver on its business goals for customer retention, new customer growth, and stylist recruitment. I look forward to leading Regis into a new era for customer acquisition and loyalty through a digitally-enabled best-in-industry brand experience,” said DeVore.

DeVore received her Bachelor of Apparel Merchandising degree with a Minor in Business Administration and an emphasis in Marketing from Baylor University.

About Regis Corporation

Regis Corporation (NYSE:RGS) is leader in the beauty salon industry. As of March 31, 2022, the Company franchised, owned or held ownership interests in 5,697 worldwide locations. Regis' franchised and corporate locations operate under concepts such as Supercuts®, SmartStyle®, Cost Cutters®, Roosters® and First Choice Haircutters®. Regis maintains an ownership interest in Empire Education Group in the U.S. For additional information about the Company, please visit the Investor Information section of the corporate website at www.regiscorp.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220822005116/en/

REGIS CORPORATION

Kersten Zupfer

investorrelations@regiscorp.com

Source: Regis Corporation

FAQ

Who is the new Senior Vice President of Marketing at Regis Corporation (RGS)?

Michelle DeVore has been appointed as the new Senior Vice President, Head of Marketing at Regis Corporation.

What technology platform is Regis Corporation using to enhance its marketing efforts?

Regis Corporation is utilizing the Zenoti technology platform to support its marketing and business growth.

What are the primary responsibilities of Michelle DeVore at Regis Corporation (RGS)?

Michelle DeVore's responsibilities include overseeing digital marketing, advertising, customer insights/CRM, loyalty, and brand building.

What is the significance of Michelle DeVore's appointment for Regis Corporation (RGS)?

Her appointment is significant as it aims to improve customer retention, new customer acquisition, and stylist recruitment for Regis Corporation.