Real Good Foods Highlights Sales Growth and Velocity Acceleration in Retail Channel

Rhea-AI Summary

The Real Good Food Company (Nasdaq: RGF) reported significant sales growth in its latest press release, with a remarkable 38% increase in product sales for the four weeks ending November 28, 2021. This outperformed the overall frozen food category growth of 7.1% and the health-focused subcategory at 12.6%. Core products, including entrées and breakfast items, saw a substantial 109% increase. The company also expanded its retail presence, including partnerships with Walmart and Kroger. These developments highlight a positive trend in consumer demand and the effectiveness of Real Good Foods' branding.

Positive

• Sales of Real Good Foods products grew 38% over the four-week period.
• Real Good Foods' core products grew 109% over the same period.
• Brand velocities increased by 82%, and base dollar sales velocities grew 69%.
• Expansion into major retailers like Walmart, Lidl, and Kroger enhances distribution.

Negative

• None.

CHERRY HILL, N.J., Dec. 14, 2021 /PRNewswire/ -- The Real Good Food Company, Inc. (Nasdaq: RGF) ("Real Good Foods" or the "Company"), an innovative, high-growth, branded, health- and wellness-focused frozen food company, today released U.S. SPINS retail scanner data for the most recent four week period ending November 28, 2021.⁽¹⁾ For perspective, SPINS data captures consumption data in the Food, Drug and Mass retail channel, which has historically represented approximately 50% of the Company's net sales.

• The overall Frozen Food category grew 7.1% over the period.
• The Health & Wellness Frozen Food subcategory grew 12.6% over the period.
• Sales of Real Good Foods products grew 38% over the period, compared to 29% over the twelve-week period ending November 28, 2021.
• Real Good Foods' core products, which include Entrée and Breakfast items, grew 109% over the period.
• Real Good Foods' brand velocities grew 82%, and base dollar sales velocities grew 69%.

Real Good Foods Highlights Sales Growth and Velocity Acceleration in Retail Channel

Additionally, notable recent retail channel distribution expansion for the Real Good Foods brand includes: Walmart in November (expansion in Breakfast Sandwiches and Stuffed Chicken); Lidl in December (Breakfast Sandwiches); Sam's Club in December (Stuffed Chicken and Entrees); and Kroger in January (Stuffed Chicken Bites).

(1)	Source: SPINS Total US MULO, excluding Costco, dollar sales for four-week and 12-week ending November 28, 2021. All comparisons in this paragraph are to the same measured period in the prior year.

About The Real Good Food Company

Founded in 2016, Real Good Foods believes there is a better way to enjoy our favorite foods. Its brand commitment, "Real Food You Feel Good About Eating," represents the Company's strong belief that, by eating its food, consumers can enjoy more of their favorite foods and, by doing so, live better lives as part of a healthier lifestyle. Its mission is to make craveable, nutritious comfort foods that are low in carbohydrates, high in protein, and made from gluten- and grain-free real ingredients more accessible to everyone, improve human health, and, in turn, improve the lives of millions of people. Real Good Foods offers delicious and nutritious options across breakfast, lunch, dinner, and snacking occasions, with availability in over 16,000 stores nationwide, including Walmart, Costco, Kroger, and Target, and directly from its website at www.realgoodfoods.com. Learn more about Real Good Foods by visiting its website, or on Instagram at @realgoodfoods, where it has one of the largest social media followings of any brand within the frozen food industry today with nearly 400,000 followers.

For interviews with Bryan Freeman, Executive Chairman, email realgoodfoods@powerdigital.com. 

Media Contact
Nikole Johnston
realgoodfoods@powerdigital.com

 

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SOURCE Real Good Foods

FAQ

What were the recent sales growth figures for Real Good Foods (RGF)?

Real Good Foods reported a 38% increase in sales for the four-week period ending November 28, 2021.

How much did core products of Real Good Foods grow recently?

Core products of Real Good Foods saw a remarkable growth of 109% over the reported period.

Which retailers recently expanded their offerings of Real Good Foods products?

Real Good Foods expanded its distribution in Walmart, Lidl, and Kroger.

What was the growth rate for the health and wellness frozen food category?

The health and wellness frozen food subcategory grew 12.6% over the same period.