Real Good Foods Announces Launch of New Low Sugar BBQ Entrée Platform at Kroger
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Insights
The launch of low sugar BBQ Pulled Pork and BBQ Pulled Chicken by Real Good Foods into Kroger stores represents a strategic move to capitalize on the growing consumer demand for healthier food options. This product expansion aligns with current market trends where health-conscious consumers are actively seeking out products with lower sugar content and higher protein levels. The introduction of these products could potentially increase Real Good Foods' market share in the frozen food sector and improve brand visibility.
From a market perspective, the differentiation of the product based on its nutritional profile is a key aspect. By offering a no-added sugar option, Real Good Foods is addressing a gap in the market that is not extensively covered by competitors. If the new entrée platform gains popularity, it could lead to increased sales and possibly influence competitors to innovate similarly, which may affect market dynamics in the frozen food category.
The nutritional aspect of Real Good Foods' new BBQ entrées is particularly noteworthy. The company's emphasis on more protein and no added sugar is a response to the health complications associated with high sugar consumption. These health-conscious offerings are likely to resonate with a segment of consumers who are managing conditions such as diabetes or those who are on low-carbohydrate diets. By providing a healthier alternative to traditional high-sugar BBQ entrées, Real Good Foods may see an increase in consumer loyalty and appeal to a broader demographic concerned with nutritional content.
Real Good Foods' partnership with Kroger to distribute their new low sugar BBQ entrées nationwide could have significant financial implications. Kroger's extensive reach provides a substantial platform for Real Good Foods to enhance product distribution and visibility. This move could lead to an uptick in sales and positively impact the company's financial performance.
Analyzing the stock market implications, investors might view this launch as a positive development, potentially leading to increased investor confidence in the company's growth strategy. However, it's essential to monitor consumer reception and sales data following the launch to assess the actual impact on the company's bottom line. The success of this strategic initiative could serve as a bellwether for future product development and expansion efforts by Real Good Foods.
CHERRY HILL, N.J., Feb. 07, 2024 (GLOBE NEWSWIRE) -- The Real Good Food Company, Inc. (Nasdaq: RGF) (“Real Good Foods” or the “Company”), a leading health and wellness frozen and refrigerated foods company, today announced the launch of its newest entrée platform – Low Sugar BBQ Pulled Pork and BBQ Pulled Chicken into Kroger stores nationwide.
These low sugar, nutritious BBQ Entrees reinforce Real Good Foods’ mission to make nutritious foods more accessible and help people live healthier lives. These BBQ Entrees have more protein, no added sugar, and far less carbohydrates than the leading BBQ Entrée brand in Retail Grocery stores today. In fact, the leading BBQ Entrees in Grocery stores today has approximately 75g of sugar per package, and Real Good Foods will be one of the first to offer a no-added sugar option in frozen and refrigerated.
These BBQ entrées will be merchandised in the frozen section in Kroger and Kroger family stores nationwide beginning in February 2024. To find a store near you, please visit www.realgoodfoods.com.
Bryan Freeman, Executive Chairman of The Real Good Food Company, said: “Our mission is to take unnecessary sugars out of our favorite foods. We are pleased to have our delicious, low sugar, high protein BBQ Pulled Pork & Pulled Chicken Entrées available to Kroger shoppers nationally. These two items allow consumers to enjoy the smoky & sweet taste of the classic BBQ flavors we all crave, while avoiding sugar and the array of health complications caused by excess sugar in the human diet.
“From a strategic perspective, the introduction of this new entrée platform is meaningful as it allows us to leverage our strong brand to bring a healthier option to this popular product category in the frozen aisle. These products are available now in most Kroger stores as well as in Kroger family store banners such as Ralph’s, Smith’s, Fry’s and more,” concluded Freeman.
About Real Good Food Company
Real Good Foods (NASDAQ: RGF) is a leading health and wellness frozen and refrigerated foods company, providing a better way to enjoy your favorite foods. The Company’s mission is to provide “Real Food You Feel Good About Eating”, making delicious, nutritious foods that are low in sugar, low in carbohydrates and high in protein. The Real Good Foods family of products includes breakfast, lunch, dinner, and snacks – available in over 16,000 stores nationwide with additional direct-to-consumer options.
To learn more, please visit our website at realgoodfoods.com or join us on social media @realgoodfoods – where we maintain some of the largest followings in the frozen food industry today.
Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995, which statements are subject to considerable risks and uncertainties. Forward-looking statements include all statements other than statements of historical fact contained in this press release, including statements regarding its projected financial results, including net sales, adjusted gross margin, and adjusted EBITDA and its ability to increase production at its new facility, improve profitability and meet its long-term growth objectives. The Company has attempted to identify forward-looking statements by using words such as "believe," "estimate," "expect," "intend," "may," "plan," "predict," "project," "should," "will," or "would," and similar expressions or the negative of these expressions.
Forward-looking statements represent management's current expectations and predictions about trends affecting the Company’s business and industry and are based on information available as of the time such statements are made. Although the Company does not make forward-looking statements unless it believes it has a reasonable basis for doing so, it cannot guarantee their accuracy or completeness. Forward-looking statements involve numerous known and unknown risks, uncertainties and other factors that may cause its actual results, performance or achievements to be materially different from any future results, performance or achievements predicted, assumed or implied by the forward-looking statements. Some of the risks and uncertainties that may cause its actual results to materially differ from those expressed or implied by these forward-looking statements are described in the section entitled "Risk Factors" in its Annual Report on Form 10-K for the year ended December 31, 2022, and other documents filed with or furnished to the Securities and Exchange Commission by the Company from time to time.
In addition, readers are cautioned that the Company may make future changes to its business and operations in response to the impacts of the COVID-19 pandemic, supply chain disruptions and macroeconomic challenges, or in response to other business developments, which changes may be inconsistent with the Company’s prior forward-looking statements, and which may not be disclosed in future public announcements.
Investor Relations Contact
Akshay Jagdale
(856) 955-1453
ir@realgoodfoods.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/0c6889c4-4add-421c-b8bb-7c2d2572677f
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