Magic City Classic: More Than Just Football
Regions Bank played a significant role in the 83rd annual Magic City Classic, serving as both the Official Bank and first Official Volunteer Sponsor of the largest HBCU football game in the country. The event, featuring Alabama A&M University versus Alabama State University, attracted nearly 70,000 fans and 200,000 participants across various activities.
Almost 200 Regions associates volunteered at various events throughout Birmingham. The bank showcased its support through multiple initiatives, including financial wellness sessions, career opportunity discussions, and the Regions Riding Forward Scholarship program. The event generates millions in revenue for local businesses, and Regions' involvement extends beyond the Classic to various HBCU campus activities across its footprint.
Regions Bank ha svolto un ruolo significativo nella 83ª edizione annuale del Magic City Classic, fungendo da Banca Ufficiale e primo Sponsor Ufficiale dei Volontari del più grande evento di football HBCU del paese. L'evento, che ha visto confrontarsi Alabama A&M University e Alabama State University, ha attirato quasi 70.000 tifosi e 200.000 partecipanti a varie attività.
Quasi 200 dipendenti di Regions hanno fatto volontariato in diversi eventi in tutta Birmingham. La banca ha dimostrato il proprio supporto attraverso molteplici iniziative, tra cui sessioni di benessere finanziario, discussioni sulle opportunità professionali e il programma di borse di studio Regions Riding Forward. L'evento genera milioni di entrate per le imprese locali, e il coinvolgimento di Regions si estende oltre il Classic a varie attività nei campus HBCU nella sua area di operatività.
Regions Bank desempeñó un papel importante en el 83º Magic City Classic anual, sirviendo como el Banco Oficial y primer Sponsor Oficial de Voluntarios del mayor partido de fútbol de HBCU del país. El evento, que enfrentó a Alabama A&M University contra Alabama State University, atrajo a casi 70,000 aficionados y 200,000 participantes en diversas actividades.
Casi 200 asociados de Regions se ofrecieron como voluntarios en varios eventos por Birmingham. El banco destacó su apoyo a través de múltiples iniciativas, que incluyen sesiones de bienestar financiero, discusiones sobre oportunidades profesionales y el programa de becas Regions Riding Forward. El evento genera millones en ingresos para los negocios locales, y la participación de Regions se extiende más allá del Classic a diversas actividades en los campus de HBCU en su área de cobertura.
Regions Bank는 83회째를 맞이한 매직 시티 클래식에서 공식 은행이자 가장 큰 HBCU 미식축구 경기에 대한 첫 번째 공식 자원봉사 후원사로서 중요한 역할을 했습니다. 알라바마 A&M 대학교와 알라바마 주립대학교의 맞대결로 꾸려진 이 행사에는 거의 70,000명의 팬들과 200,000명의 참가자가 다양한 활동에 참여했습니다.
Regions의 거의 200명의 직원들이 번햄의 여러 이벤트에서 자원봉사를 했습니다. 은행은 재정 복지 세션, 진로 기회 토론 및 Regions Riding Forward 장학금 프로그램을 포함한 여러 가지 이니셔티브를 통해 자신의 지원을 보여주었습니다. 이 행사는 지역 비즈니스에 수백만 달러의 수익을 창출하며, Regions의 참여는 클래식을 넘어 HBCU 캠퍼스의 다양한 활동으로 확장됩니다.
Regions Bank a joué un rôle significatif lors de la 83e édition annuelle du Magic City Classic, servant à la fois de Banque Officielle et de premier Sponsor Officiel des Volontaires du plus grand match de football HBCU du pays. L'événement, qui opposait l'Alabama A&M University à l'Alabama State University, a attiré près de 70 000 fans et 200 000 participants à diverses activités.
Près de 200 employés de Regions se sont portés volontaires lors de plusieurs événements à Birmingham. La banque a démontré son soutien à travers de nombreuses initiatives, y compris des sessions de bien-être financier, des discussions sur les opportunités professionnelles et le programme de bourses Regions Riding Forward. L'événement génère des millions en revenus pour les entreprises locales, et l'implication de Regions s'étend au-delà du Classic à diverses activités sur les campus HBCU dans sa zone d'influence.
Regions Bank spielte eine bedeutende Rolle beim 83. jährlichen Magic City Classic, indem sie sowohl die offizielle Bank als auch den ersten offiziellen Volunteersponsor des größten HBCU-Footballspiels des Landes war. Die Veranstaltung, bei der die Alabama A&M University gegen die Alabama State University antrat, zog fast 70.000 Fans und 200.000 Teilnehmer zu verschiedenen Aktivitäten an.
Fast 200 Mitarbeiter von Regions haben in verschiedenen Veranstaltungen in Birmingham als Freiwillige mitgewirkt. Die Bank zeigte ihre Unterstützung durch zahlreiche Initiativen, darunter Finanzwohlfühlsitzungen, Diskussionen über Karrieremöglichkeiten und das Regions Riding Forward-Stipendienprogramm. Die Veranstaltung generiert Millionen an Einnahmen für lokale Unternehmen, und das Engagement von Regions erstreckt sich über den Classic hinaus auf verschiedene Aktivitäten auf HBCU-Campus in ihrem Wirkungsbereich.
- Strong community engagement through volunteer participation of 200 associates
- Strategic positioning as Official Bank and first Official Volunteer Sponsor of a major HBCU event
- Expansion of customer base through targeted university partnerships
- Development of potential talent pipeline through university recruitment initiatives
- None.
The annual rivalry game between Alabama State and Alabama A&M is a celebration rich with tradition - and Regions was there for it.
NORTHAMPTON, MA / ACCESSWIRE / December 18, 2024 / Regions Bank
By Candace Higginbotham
The Magic City Classic is everything good about college football: family, friends, food, tradition, music, pep rallies, parades - and a healthy dose of competition.
The annual rivalry game between Alabama A&M University and Alabama State University, the Magic City Classic, is the largest historically black college and university (HBCU) football game in the country, with close to 70,000 fans attending the game and approximately 200,000 people participating in tailgates, parties, parade and other events surrounding the game.
And with the 83rd annual event that just took place in Birmingham in October, it's one of the longest running HBCU rivalry games.
It's a big deal. And Regions Bank was there - for all of it.
Regions once again served as the Official Bank of the Magic City Classic and this year expanded its role as the first Official Volunteer Sponsor. Almost 200 Regions associates were on the ground at several events throughout the city helping ensure a successful weekend.
"Regions volunteers just flooded the city," said Dana Williams, Regions Marketing Strategist who helped coordinate the bank's involvement in the event.
According to Lajuana Bradford, head of Corporate Philanthropy and Partnerships at Regions, the Classic is an important event for Birmingham and for Regions. "Regions has longstanding relationships with both universities and many of our associates are alumni," she said. "The parade route goes right by our headquarters building and the event generates millions of dollars in revenue for local businesses, who are our neighbors and customers. It's an important celebration of the rich heritage and culture of Birmingham and Regions is proud to play a significant role."
Bradford noted that Education and Workforce Development is a strategic pillar for community engagement at Regions, and an area where the bank focuses much of its financial support, volunteerism and financial education programs.
And that support extends to Alabama A&M and Alabama State - and many other HBCUs across the Regions Bank footprint.
One of the most highly anticipated events of Classic weekend is the parade, which is broadcast locally in Birmingham. Veleka Finch from the Regions Media Relations team was a guest on the show and spoke about Regions' role as Official Volunteer Sponsor and the many ways the bank and its associates support the Magic City Classic.
"It's important for Regions to support the Classic because both universities are economic engines for our state and produce highly educated and skilled graduates who go on to have a big impact in our communities," Finch said. "Regions' collaboration with these schools includes financial support, but also volunteerism, financial wellness - and we recruit heavily at both universities."
Fans had an opportunity to experience many facets of Regions' collaboration with the two schools as they strolled amid the festive tailgate area just outside the gates of Legion Field. Students, alumni and fans were able to talk to Regions representatives about career opportunities at the bank, learn about the Regions Riding Forward Scholarship, obtain financial wellness resources and find out more about the Regions Bank debit and NOW cards for Alabama A&M and Alabama State. Fans enjoyed photo ops with the Regions Big Bike, swag bag giveaways, and more.
Two Regions associates played starring roles during the game. Alabama A&M University alum Natasha Burnett and Alabama State alum Angela McKenzie showed their passionate team spirit - and commitment to Regions - in a fun video that appeared on the jumbotron during a timeout break in the game.
College football season is a busy time at Regions. Having been the Official Bank of the SEC for 33 years, Regions also sponsors events like the recent Regions Game Change: an NIL Financial Confidence Forum, an informational panel discussion for student athletes addressing the challenges and risks associated with Name, Image and Likeness. More than 250 student athletes, administrators and coaches attended the live event at Regions Center and over 1,000 viewers from all over the country tuned in via webcast. Many of those participants were from HBCUs, such as Tennessee State, Texas Southern and Miles College.
But sports aren't the only important campus events this time of year. Leading up to the big game, Regions teams hosted a financial wellness session for 100 student athletes at Alabama State. Just a few weeks ago, more than 100 student athletes at Tennessee State University in Nashville participated in a Regions Next Step® Reality Check program, where they were presented with real-life money management scenarios to show the importance of budgeting and saving. Regions volunteers in Mobile also presented the Reality Check program to 110 students at Bishop State Community College.
Regions hosted other campus events this fall at Texas Southern University, Jackson State University and Florida A&M University.
"Regions' support of campus activities across our footprint is a reflection of our commitment to students," Bradford said. "Programs that support their education and well-being are an investment that will pay off for all of us in the future."
View additional multimedia and more ESG storytelling from Regions Bank on 3blmedia.com.
Contact Info:
Spokesperson: Regions Bank
Website: https://www.3blmedia.com/profiles/regions-bank
Email: info@3blmedia.com
SOURCE: Regions Bank
View the original press release on accesswire.com
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