Helping Small Businesses Thrive: Regions Bank Launches Commercial Business Development Team

Rhea-AI Summary

Regions Bank has launched a new Commercial Business Development team aimed at assisting small businesses with tailored financial solutions. The team, led by Jordan Baxter, will work closely with various product partners to address complex financial needs in areas such as Treasury Management and SBA Lending. This initiative is designed to enhance relationships with small business owners and help them reassess their financial plans amid challenges posed by the pandemic. Regions Bank aims to provide comprehensive support and expertise for small businesses across the Southeast, Midwest, and Texas.

Positive

• Launch of a Commercial Business Development team focused on small businesses.
• Team is led by experienced banking veteran Jordan Baxter.
• Customized financial solutions aimed at maximizing growth potential for small businesses.
• Addresses complex financial needs, including Treasury Management and SBA Lending.

Negative

• None.

Jordan Baxter to lead new initiative to assist small businesses with financial solutions.

BIRMINGHAM, Ala.--(BUSINESS WIRE)-- Regions Bank on Monday announced the launch of a Commercial Business Development team focused specifically on helping small businesses build customized plans for financial success.

Jordan Baxter, left, Commercial Banking Solutions team leader for Regions Bank, and Ginger Blake, right, head of Commercial Banking Solutions for Regions Bank (Photo: Business Wire)

The new team complements Regions’ extensive Commercial Banking Solutions group and is led by experienced banking veteran Jordan Baxter, senior vice president in Regions Commercial Banking. Baxter and the Commercial Business Development team are focused on helping business owners and managers maximize growth potential and create greater efficiencies while meeting complex financial needs. This is accomplished by Baxter and his team working hand-in-hand with product partners from across the bank who bring specialized experience in areas such as Treasury Management, Equipment Finance, SBA Lending, Franchise Lending, and more, all to help small businesses thrive.

Baxter reports to Ginger Blake, executive vice president and head of Commercial Banking Solutions for Regions Bank.

“Regions Bank is known for taking a relationship-based approach to service, and in late 2021, we started a small pilot program aimed at building even deeper collaboration with small-business prospects in the markets we serve. What we found is this segment has a strong appetite for receiving holistic advice and insights from our colleagues throughout the bank who can help them reassess their financial plans and develop new solutions to support their businesses and grow their companies,” Blake said. “Often overlooked by the finance industry, these business owners and leaders want to know their business matters – and is important enough that a team of banking professionals is interested in helping them achieve their strategic objectives. Jordan and his team bring solid experience and a passion for helping businesses succeed. This addition to our specialty capabilities reflects another way Regions Bank is delivering greater value for a wide range of small businesses.”

Regions Commercial Banking Solutions is a team of dedicated bankers who manage small-business relationships in a convenient, virtual environment. The new Commercial Business Development team, largely based in Birmingham and serving clients across the Southeast, the Midwest, and Texas, consists of 10 Business Development relationship bankers with plans to grow over time. The team’s service model aligns bankers in the group with their industry-specific acumen as they connect with clients and prospects to uncover financial needs and deliver insightful guidance in conjunction with product partners throughout Regions.

The result is a more holistic level of service that goes beyond transactional needs and connects prospects and clients with a team of financial professionals who can help them meet long-term strategic and operational objectives.

“Small businesses represent the economic heartbeat of our communities, and while Regions has always taken a consultative approach to service, we recognized an opportunity to do even more to help this segment truly thrive,” Baxter said. “Many of these business owners are primarily focused on day-to-day operations, such as hiring and retaining staff, generating business, and serving their customers. They welcome having not only a trusted banker within the company, but also a network of professionals who are working with that banker to provide laser-focused, highly specialized solutions to help them build on their success.”

Examples of businesses or sectors already served by the new Commercial Business Development team include industrial companies, manufacturing companies, and wholesalers – along with sub-industries within these sectors. The Commercial Business Development team is focused primarily on serving businesses with complex banking needs such as Treasury Management solutions and unique lending needs.

“Many businesses impacted by the ongoing pandemic, supply chain disruptions, and staffing shortages are experiencing increased need for financial advice and solutions,” said Baxter. “Through this team, we are bringing them not only a single point of contact with the bank – but an entire group of professionals who are all committed to leveraging their specialized experience to help companies succeed.”

Baxter first joined Regions in the company’s Consumer Banking division in June 2007. He left briefly in 2017, returning the following year as part of Regions’ Learning and Development team leading a group of Consumer and Commercial Banking trainers. Most recently, Baxter served as a Commercial Banking Solutions manager responsible for Florida-based clients.

About Regions Financial Corporation

Regions Financial Corporation (NYSE:RF), with $163 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,300 banking offices and more than 2,000 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at www.regions.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220124005088/en/

Media Contact:

Jeremy D. King

Regions Bank

(205) 264-4551



Regions News Online: regions.doingmoretoday.com

Regions News on Twitter: @RegionsNews

Source: Regions Financial Corporation

FAQ

What is the new initiative launched by Regions Bank?

Regions Bank has launched a Commercial Business Development team to assist small businesses with customized financial solutions.

Who is leading the new Commercial Business Development team at Regions Bank?

The new team is led by Jordan Baxter, a senior vice president at Regions.

What types of financial needs will the new team address?

The team will focus on complex financial needs including Treasury Management and SBA Lending.

What regions will the Commercial Business Development team serve?

The team will serve small businesses primarily across the Southeast, Midwest, and Texas.

How does Regions Bank plan to support small businesses during economic challenges?

Regions Bank aims to provide holistic advice and insights to small businesses facing challenges from the pandemic and supply chain disruptions.