LexisNexis Insurance Demand Meter Shows Strong Rebound in U.S. Auto Insurance Shopping and New Business Volumes in Q3 2022
LexisNexis Risk Solutions reports a 1.2% year-over-year increase in U.S. auto insurance shopping for Q3 2022, reversing a decline from the previous quarter. New policy growth rose by 3.9%, contrasted with a drop of 7.1% in Q2. This surge in shopping was largely driven by rate increases amid rising claims costs, although Hurricane Ian temporarily impacted shopping volumes, particularly in Florida where shopping fell 40% during the storm's landfall. Consumer behavior has shifted towards independent agents, indicating a trend towards comparing more carriers for better rates.
- 1.2% year-over-year increase in auto insurance shopping in Q3 2022.
- New policy growth of 3.9%, improving from -7.1% in Q2 2022.
- Shopping volumes matched record levels seen in 2020 during August and surpassed them in September.
- Hurricane Ian caused a 40% drop in shopping volumes in Florida during its landfall.
- Overall shopping volumes decreased by 6% in the week following Hurricane Ian.
Rate Increases in Auto Premiums Drive Consumer Shopping Despite Continued Reduction in Vehicle Sales and Hurricane Ian Aftermath
ATLANTA, Nov. 16, 2022 /PRNewswire/ -- The latest edition of the LexisNexis® Risk Solutions Insurance Demand Meter reports that quarterly year-over-year U.S. auto insurance shopping was up
New policy growth increased
"We began Q3 with July trending down with the shopping growth suppression we've seen since Q3 2021, but shopping came roaring back later in the quarter. August matched record volumes from 2020, and then surpassed them in September," said Adam Pichon, vice president and general manager of Auto and Home Insurance at LexisNexis Risk Solutions. "It is clear the auto insurance market's rate activity is serving as a key catalyst in causing U.S. consumers to shop, especially in a handful of states where insurers have been able to quickly implement rate changes. In fact, we likely could have seen greater rises in shopping if not for Hurricane Ian and the devastation it caused in Florida."
Shopping Up Even on the Heels of Hurricane Ian's Disastrous Impact
As of the Insurance Demand Meter's publication, insured losses from Ian are estimated at more than
"Unfortunately, these numbers are not surprising given the density of the impacted areas and the amount of destruction inflicted," said Pichon. "Ian had a similar impact on shopping patterns seen with some of the other large storms that have made landfall in recent years."
Rate Increases Reveal a Bevy of Consumer Behavior Changes
In the Q2 2022 edition of the Insurance Demand Meter, LexisNexis noted a shift to the middle-aged 25–55-year-old demographic shopping at the highest clip, and that trend continued into Q3 even as shopping growth rose across all age groups. While all age brackets shopped for lower premiums, each group turned primarily to independent agents.
"The independent agent distribution channel has shown the largest growth in volumes for the past few quarters," said Chris Rice, associate vice president, strategic business intelligence, LexisNexis Risk Solutions. "Just as consumers shop during these volatile times, so too do independent agents seeking out and advising those individuals who have seen their premiums rise."
Two notable consumer changes also became apparent during Q3:
- Consumers are shopping more carriers
- Those shopping are increasingly likely to buy a new policy
"Some of these changes can be attributed to the growth of shopping in the independent channel as agents can help customers shop multiple carriers at once," said Rice. "We also saw many consumers shop across non-independent agent channels. We believe this is likely the result of more rate disparity in the market due to the timing of recent rate increases, which has enabled more consumers to find lower rates with insurers who may not have reacted as quickly to loss costs as their competitors."
A Look Ahead
States where insurers already implemented rate increases such as Florida, Georgia, Illinois and Texas are likely to continue to see upward shopping growth in the months to come. But a number of other factors that could impact the U.S. auto insurance industry landscape may also be in play when it comes to whether shopping continues to surge or level out.
"It is very likely that certain states will see continued shopping momentum, but we are also tracking the lasting impacts of Ian, potential rate taking in many other states, and the potential for new car sales rebounding in the months to come," said Pichon. "All of these factors will play a critical role in shopping patterns as we close 2022 and begin to look ahead to 2023."
Download the latest Insurance Demand Meter.
LexisNexis Risk Solutions will provide further information on the continued impact of Hurricane Ian on the U.S. auto insurance industry in its Q4 2022 Insurance Demand Meter.
About the LexisNexis Insurance Demand Meter
The LexisNexis Insurance Demand Meter is a quarterly analysis of shopping volume and frequency, new business volume and related data points. LexisNexis Risk Solutions offers this unique market-wide perspective of consumer shopping and switching behavior based on its analysis of billions of consumer shopping transactions since 2009, representing nearly
About LexisNexis Risk Solutions
LexisNexis® Risk Solutions harnesses the power of data and advanced analytics to provide insights that help businesses and governmental entities reduce risk and improve decisions to benefit people around the globe. We provide data and technology solutions for a wide range of industries including insurance, financial services, healthcare and government. Headquartered in metro Atlanta, Georgia, we have offices throughout the world and are part of RELX (LSE: REL/NYSE: RELX), a global provider of information and analytics for professional and business customers. For more information, please visit www.risk.lexisnexis.com, and www.relx.com.
Media Contacts:
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LexisNexis Risk Solutions
Phone: +1.706.714.7083
Charles.Strong@lexisnexisrisk.com
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1 https://www.reuters.com/business/insurers-stare-up-60-bln-hit-hurricane-ian-aig-chief-zaffino-says-2022-11-02/#:~:text=Nov%
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SOURCE LexisNexis Risk Solutions
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