New Rekor Discover(TM) Vehicle Insite Application Unlocks Unprecedented Customer Insights and Growth for Brick-and-Mortar Businesses
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Cutting-edge AI software delivers in-depth on-property vehicle intelligence - transforming how businesses can better attract, engage, and serve customers
COLUMBIA, MD / ACCESSWIRE / August 10, 2023 / Rekor Systems, Inc. (NASDAQ:REKR) (the "Company"), a trusted global authority in developing and delivering roadway intelligence using state-of-the-art AI and machine learning, today announced the launch of their Vehicle Insite application as part of its Rekor Discover™ platform - a breakthrough AI-driven roadway intelligence solution created to provide vehicle and business insights for brick-and-mortar organizations including shopping malls, hotels, theme parks, destination resorts, casinos, and more.
In the face of growing competition from digital and virtual reality experiences, businesses with physical locations are grappling with new ways to attract and retain customers. Creating personalized, seamless experiences and engaging with the right customer, at the right time, in the right way has never been more crucial. Successful businesses continuously adapt their marketing strategies to attract and engage customers by creating experiences that simply cannot happen digitally. Enhancing the individual customer experience requires a comprehensive view of the customer journey, especially within physical interaction points. This begins the moment a patron drives onto the property. Traditionally, the customer insights fueling these experiences have come from archaic methods such as surveying or capturing information only after a customer walks through the front door.
Utilizing state-of-the-art AI, Rekor's Vehicle Insite application transforms traffic patterns, vehicle information, environmental conditions, and proximity data into precise and actionable insights for businesses to deepen the understanding of those customers while onsite, enabling enriched experiences and strategic marketing initiatives that encourage repeat business. As a part of the Vehicle Insite application, companies can access a rich set of features and capabilities on-demand, including loyalty programs, premier customer services, and access visitation metrics that assist in the analysis of traffic flow patterns, helping organizations better understand, prepare and plan for customer volume fluctuations. Additionally, vehicle characteristics that provide vehicle analytics, state of origin for example, to help drive focused geo-based marketing efforts. Lastly, Electric Vehicle ("EV") statistics, delivering EV volumes and patterns to support data-driven EV services and initiatives.
"Rekor's Discover Vehicle Insite application has been a game-changer for our business. We now have an unparalleled understanding of our customers' behavior right on our doorstep," said Brad Harriss, Angel of the Winds Casino and Resort. Using Vehicle Insite we can make data-driven decisions to provide a truly personalized experience for our guests, translating into a remarkable boost in customer satisfaction and business growth. It is like having a crystal ball that reveals our customers' desires and needs in real-time."
"In the fast-paced and fiercely competitive brick-and-mortar landscape, staying ahead requires real-time, tangible insights to craft truly personalized customer experiences and steer strategic marketing endeavors with pinpoint precision," said David Desharnais, President, and COO, Rekor Systems. "With the fusion of cutting-edge AI and our unmatched expertise in roadway intelligence, Rekor Discover™ Vehicle Insite goes beyond mere data to provide businesses with an unparalleled immersion into the end-to-end customer journey right from the moment they drive onto a property."
About Rekor Systems, Inc.
Rekor Systems, Inc. (NASDAQ:REKR) is a trusted global authority in developing and delivering roadway intelligence using state-of-the-art AI and machine learning. Pioneering the implementation of digital infrastructure in our communities, Rekor is redefining infrastructure by collecting, connecting, and organizing the world's mobility data - laying the foundation for a digital-enabled operating system for the road. Our Rekor One® Roadway Intelligence Engine powers all of our platforms and applications, providing the foundation of our technology by aggregating and transforming trillions of data points into actionable intelligence through proprietary computer vision, machine learning, and data fusion. Our solutions provide actionable insights that give governments and businesses a comprehensive picture of roadways while providing a collaborative environment that drives the world to be safer, greener, and more efficient. To learn more, please visit our website: www.rekor.ai, and follow Rekor on social media on LinkedIn, Twitter, Threads, and Facebook.
Media & Investor Relations Contact:
Rekor Systems, Inc.
Charles Degliomini
ir@rekorsystems.com
Forward-Looking Statements
This press release and its links and attachments contain statements concerning Rekor Systems, Inc. and its future expectations, plans, and prospects that constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements regarding the impact of Rekor's core suite of AI-powered technology and the size and shape of the global market for ALPR systems. Such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. For this purpose, any statements that are not statements of historical fact may be deemed to be forward-looking statements. In some cases, you can identify forward-looking statements by terms such as "may," "should," "expects," "plans," "anticipates," "could," "intends," "target," "projects," "contemplates," "believes," "estimates," "predicts," "potential," or "continue," by the negative of these terms or by other similar expressions. You are cautioned that such statements are subject to many risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual circumstances, events or results may differ materially from those projected in the forward-looking statements, particularly as a result of various risks and other factors identified in our filings with the Securities and Exchange Commission. All forward-looking statements contained in this press release speak only as of the date on which they were made and are based on management's assumptions and estimates as of such date. We do not undertake any obligation to publicly update any forward-looking statements, whether as a result of the receipt of new information, the occurrence of future events, or otherwise.
SOURCE: Rekor Systems, Inc.
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