Reed’s Inc. Launches Ultimate Ready-to-Drink Mule With A Real Ginger Kick
Reed's Inc. (NASDAQ: REED) has launched its first alcoholic beverage, Reed’s® Zero Sugar Classic Mule, a ready-to-drink ginger mule developed in collaboration with Full Sail Brewing Co. This sugar-free, keto-friendly beverage is made with fresh ginger root and has 7% alcohol content. Priced at $10.99 per 4-pack, it targets consumers looking for healthier cocktail options. The launch aligns with the rising popularity of Moscow Mules and aims to meet consumer demand for authentic, convenient drinks. The product is available at retailers nationwide.
- Launch of Reed’s® Zero Sugar Classic Mule taps into the growing demand for healthier alcoholic beverages.
- Partnership with Full Sail Brewing Co. enhances product credibility in the craft beverage market.
- Product is positioned well for summer, aligning with consumer preferences for refreshing drinks.
- The success of Reed's® Zero Sugar Classic Mule is uncertain due to increased competition in the ready-to-drink market.
NORWALK, Conn., June 17, 2020 (GLOBE NEWSWIRE) -- Reed’s Inc. (NASDAQ: REED), America’s #1 name in ginger has launched its first-ever alcoholic beverage: Reed’s® Zero Sugar Classic Mule, a naturally brewed, ready-to-drink ginger mule made in partnership with Full Sail Brewing Co., Oregon’s award-winning craft brewer.
Shaking up the RTD beverage category with a sugar-free, keto-friendly take on the trendy cocktail, Reed’s® Zero Sugar Classic Mule is packed with REAL, fresh ginger root and made through a unique handcrafted brewing and fermentation process. Hitting shelves just in time for summer adventures, the new Zero Sugar Classic Mule contains
“At Reed’s Inc. we’re dedicated to bringing the real ginger experience to consumers nationwide, and the launch of our Zero Sugar Classic Mule is the next step in providing an all-natural, handcrafted ginger beverage for adults seeking classic alternative beverages,” shared Norman Snyder, CEO of Reed’s Inc. “Our signature Reed’s® Ginger Beer mixes perfectly for a flavorful mule, and now we’re making it easier than ever to enjoy the refreshing cocktail combination in a convenient format that contains only real, quality ingredients.”
Reed’s Inc. and Full Sail Brewing Co. created the Zero Sugar Classic Mule to meet consumer demand for a healthier, more authentic cocktail in the popular on-the-go format. Bringing fresh ginger root to the forefront, we believe it is the REAL option consumers have been seeking to add a splash of craft to the summer cooler, for easy-drinking at the beach or in the backyard.
“With Moscow Mules being one of the top-growing cocktails in terms of popularity, we were thrilled to partner with Reed’s® – the ultimate ginger beer brand – to bring a handcrafted, zero-sugar option to the ready-to-drink marketplace,” said Cory Comstock, CEO of Full Sail Brewing Co. “We’re always innovating new ways to deliver an on-trend cocktail in a can, and our partnership with Reed’s Inc. was the natural fit to deliver a ginger-packed Moscow Mule experience that taps into consumers' heightened interest for on-the-go and sugar-free offerings.”
In celebration of the launch, Reed’s Inc. and Full Sail Brewing Co. will be giving away a Reed’s® Adventure Pack valued at
Reed’s® Zero Sugar Classic Mule is currently available at retailers nationwide for
For more information about Reed’s® Zero Sugar Classic Mule, please visit our website at: reedsmule.com or call 800-99-REEDS. Follow along with Reed's® Mule on Twitter, Instagram, and Facebook (@reedsmule).
About Reed's, Inc.
Established in 1989, Reed's® is America's # 1 name in Ginger and America’s best-selling Ginger Beer brand and innovator for decades. Virgil's® is America's best-selling independent, full line of natural craft sodas. The Reed's® portfolio is sold in over 35,000 retail doors nationwide. Reed's® core product line of Original, Extra and Strongest Craft Ginger Beers, along with the Certified Ketogenic Zero Sugar Extra Ginger Beer are unique due to the proprietary process of using fresh ginger root combined with a Jamaican inspired recipe of natural spices and fruit juices. We use this same handcrafted approach in our award-winning Virgil's® line of great tasting, bold flavored craft sodas and Certified Ketogenic Zero Sugar Varieties.
About Full Sail Brewing Company
Perched on a bluff in Hood River, Oregon, overlooking the mighty Columbia River’s epic wind and kite surfing and the snow-capped volcanic peak of Mt. Hood, Full Sail is a true craft-brewing pioneer. Since 1987, Full Sail has been pouring pure Mt. Hood water, local ingredients and responsible processes into each and every pint. Full Sail’s brews and sustainable practices have garnered more than 300 national and international awards, including more than 200 gold medals and Beverage World’s “Craft Brewer of the Year” distinction. From Full Sail Amber and IPA to Session Lager and bourbon barrel-aged beers, Full Sail consistently strives to brew complex, balanced and ridiculously tasty beers. Learn more at www.fullsailbrewing.com
Forward-Looking Statements
This press release includes “forward-looking statements” within the meaning of the U.S. federal securities laws. Generally, the words “believe,” “aim”, “expect,” “intend,” “anticipate,” “project,” “will,” “outlook,” and similar expressions identify forward-looking statements, which generally are not historic in nature. Statements that refer to expectations around the success of Reed’s® Zero Sugar Classic Mule, growth plans, and other characterizations of future events or circumstances are forward-looking statements. Although we believe that the assumptions upon which our forward-looking statements are based are reasonable, we can give no assurance that these assumptions will prove to be correct. Important factors that could cause actual results to differ materially from our historical experience, and present projections and expectations are disclosed in our filings with the Securities and Exchange Commission (“SEC”). These factors include, among others, the impact of the COVID-19 virus pandemic; the impact of increased competition, health of our brands in our markets; economic conditions in our markets; success of our joint venture; and other risks discussed in our filings with the SEC, including our most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. We do not undertake to update forward-looking statements, whether as a result of new information, future events or otherwise.
Media Contact:
5W Public Relations
reeds@5wpr.com
212.999.5585
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8b4675ab-b0b4-42bc-862e-b6a2eb8b69e2
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