Monarch Truck Center to Host Ride and Drive of REE’s P7-C for Canteen, Stanford University, City of San Jose and Other Large Fleet Customers in the Bay Area
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Insights
With the introduction of REE Automotive's P7-C medium-duty by-wire electric demo truck to Monarch Truck Center's fleet customers, there is a clear indicator of market penetration strategies in the electric vehicle (EV) sector. This strategic partnership signals REE's commitment to establishing a foothold in the competitive California market, where environmental regulations and incentives are driving the adoption of EVs. The collaboration with high-profile entities such as Stanford University and the City of San Jose enhances the brand's visibility and credibility.
The hands-on evaluation of the P7-C by potential large fleet customers is a crucial step in the adoption cycle. It allows for direct feedback on the vehicle's performance and suitability for daily operations, which can significantly influence purchasing decisions. The focus on driver-centric cabins and modular designs suggests an emphasis on customization and user experience, which are key differentiators in the commercial EV market. Improved maneuverability and the promise of leveraging California's electrification incentives could position the P7-C as a viable solution for fleet operators looking to transition to electric models.
REE Automotive's announcement of the P7-C demo distribution through Monarch Truck Center may have several financial implications. Firstly, allowing fleet customers to test the P7-C could lead to potential sales, positively impacting REE's revenue stream. This is particularly significant given the growing demand for environmentally friendly transportation solutions and the increasing investments in electric fleet vehicles.
Secondly, the partnership with a reputable dealer like Monarch Truck Center could enhance investor confidence in REE's business model and expansion strategy. The association with known entities and the potential to capitalize on California's incentives for electrification may lead to an improved market valuation of REE. However, investors should also consider the capital expenditure associated with scaling production and distribution capabilities to meet potential demand.
The deployment of REE's P7-C in California is aligned with the state's aggressive goals for reducing greenhouse gas emissions and transitioning to a cleaner transportation sector. By introducing an electric truck option for fleet operators, REE is contributing to the broader environmental objectives. The collaboration with entities that have significant fleet operations could serve as a catalyst for widespread adoption of EVs within the commercial sector.
California's electrification incentives are designed to reduce the financial barrier to entry for adopting EVs. These incentives, coupled with REE's technology, could accelerate the transition away from fossil fuels. However, the long-term environmental impact will depend on the rate of adoption and the ability of the electric grid to support an increased number of EVs without compromising on renewable energy goals.
SAN FRANCISCO, Jan. 25, 2024 (GLOBE NEWSWIRE) -- REE Automotive Ltd. (Nasdaq: REE) (“REE” or the “Company”), an automotive technology company and provider of full by-wire electric trucks and platforms, announced today that Monarch Truck Center, a premier medium-duty truck dealer in the California Bay Area, will be amongst the first of REE’s certified dealers to receive a P7-C medium-duty by-wire electric demo truck that fleet customers will be able to experience.
Many of Monarch Truck Center’s large fleet customers will be invited to test and evaluate the P7-C for daily fleet operations at ride and drive events in the Bay Area. These customers include, among others, Canteen, the leading provider of workplace food services in the U.S. and part of Compass Group North America, Stanford University and the City of San Jose.
“We are excited to be amongst the first dealers in the U.S. to be receiving REE’s P7-C demo for multiple customers to have an opportunity to use and evaluate the first full-by-wire electric work truck,” said Nicole Guetersloh, President and Owner of Monarch Truck Center. “We see a strong potential for the P7-C to become an important part of our largest fleet customers next generation electric fleet and we will hold a REE ride and drive event for our customers to test and evaluate the P7-C for their daily fleet operations.”
Over the next few months Monarch’s fleet customers will evaluate REE's touted benefits of the P7-C, including its driver centric cabin, modular upfitting designs and improved maneuverability.
“Monarch Truck Center is an important partner that brings a valuable voice of the customer feedback through their relationships with rental and large fleet customers,” said Tali Miller, Chief Business Officer at REE. “We see a very strong potential for the P7-C in California’s electrification plans. It is important for us to allow California-based fleets to have the first opportunity to experience REE’s strong value offering so they can take advantage of the lucrative California electrification incentives.”
To learn more about REE Automotive’s patented technology and unique value proposition that positions the company to break new ground in e-mobility, visit www.ree.auto.
About REE Automotive
REE Automotive (Nasdaq: REE) is an automotive technology company that allows companies to build electric vehicles of various shapes and sizes on their modular platforms. With complete design freedom, vehicles Powered by REE™ are equipped with the revolutionary REEcorner™, which packs critical vehicle components (steering, braking, suspension, powertrain and control) into a single compact module positioned between the chassis and the wheel. As the first company to certify a fully by-wire vehicle in the US, REE’s proprietary by-wire technology for drive, steer and brake control eliminates the need for mechanical connection. Using four identical REEcorners™ enables REE to make the industry’s flattest EV platforms with more room for passengers, cargo and batteries. REE platforms are future proofed, autonomous capable, offer a low TCO, and drastically reduce the time to market for fleets looking to electrify.
To learn more visit www.ree.auto.
Media Contact
Malory Van Guilder
Skyya PR for REE Automotive
+1 651-335-0585
ree@skyya.com
Investor Contact
Kamal Hamid
VP Investor Relations | REE Automotive
+1 303-670-7756
investors@ree.auto
Caution About Forward-Looking Statements
This communication includes certain forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements include, but are not limited to, statements regarding REE or its management team’s expectations, hopes, beliefs, intentions or strategies regarding the future. For example, REE is using forward looking statements when it discusses the strong potential for the P7-C to become an important part of Monarch’s largest fleet customers next generation electric fleet, that customers will test and evaluate the P7-C for their daily fleet operations, the potential benefits of the P7-C and that it sees strong potential for the P7-C in California’s electrification plans. In addition, any statements that refer to plans, projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words “aim” “anticipate,” “appear,” “approximate,” “believe,” “continue,” “could,” “estimate,” “expect,” “foresee,” “intends,” “may,” “might,” “plan,” “possible,” “potential,” “predict,” “project,” “seek,” “should,” “would”, “designed,” “target” and similar expressions (or the negative version of such words or expressions) may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. All statements, other than statements of historical facts, may be forward-looking statements. Forward-looking statements in this communication may include, among other things, statements about REE’s strategic and business plans, technology, relationships and objectives, including its ability to meet certification requirements, the impact of trends on and interest in our business, or product, intellectual property, REE’s expectation for growth, and its future results, operations and financial performance and condition.
These forward-looking statements are based on REE’s current expectations and assumptions about future events and are based on currently available information as of the date of this communication and current expectations, forecasts, and assumptions. Although REE believes that the expectations reflected in forward-looking statements are reasonable, such statements involve an unknown number of risks, uncertainties, judgments, and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by forward-looking statements. These factors are difficult to predict accurately and may be beyond REE’s control. Forward-looking statements in this communication speak only as of the date made and REE undertakes no obligation to update its forward-looking statements, whether as a result of new information, future developments or otherwise, should circumstances change, except as otherwise required by securities and other applicable laws. In light of these risks and uncertainties, investors should keep in mind that results, events or developments discussed in any forward-looking statement made in this communication may not occur.
Uncertainties and risk factors that could affect REE’s future performance and could cause actual results to differ include, but are not limited to: REE’s ability to commercialize its strategic plan, including its plan to successfully evaluate, obtain regulatory approval, produce and market its P7 lineup; REE’s ability to maintain and advance relationships with current Tier 1 suppliers and strategic partners; development of REE’s advanced prototypes into marketable products; REE’s ability to grow and scale manufacturing capacity through relationships with Tier 1 suppliers; REE’s estimates of unit sales, expenses and profitability and underlying assumptions; REE’s reliance on its UK Engineering Center of Excellence for the design, validation, verification, testing and homologation of its products; REE’s limited operating history; risks associated with building out of REE’s supply chain; risks associated with plans for REE’s initial commercial production; REE’s dependence on potential suppliers, some of which will be single or limited source; development of the market for commercial EVs; risks associated with data security breach, failure of information security systems and privacy concerns; risks related to lack of compliance with Nasdaq’s minimum bid price requirement; future sales of our securities by existing material shareholders or by us could cause the market price for the Class A Ordinary Shares to decline; potential disruption of shipping routes due to accidents, political events, international hostilities and instability, piracy or acts by terrorists; intense competition in the e-mobility space, including with competitors who have significantly more resources; risks related to the fact that REE is incorporated in Israel and governed by Israeli law; REE’s ability to make continued investments in its platform; the impact of the COVID-19 pandemic, interest rate changes, the ongoing conflict between Ukraine and Russia and any other worldwide health epidemics or outbreaks that may arise and adverse global conditions, including macroeconomic and geopolitical uncertainty; the global economic environment, the general market, political and economic conditions in the countries in which we operate; the ongoing military conflict in Israel; fluctuations in interest rates and foreign exchange rates; the need to attract, train and retain highly-skilled technical workforce; changes in laws and regulations that impact REE; REE’s ability to enforce, protect and maintain intellectual property rights; REE’s ability to retain engineers and other highly qualified employees to further its goals; and other risks and uncertainties set forth in the sections entitled “Risk Factors” and “Cautionary Note Regarding Forward-Looking Statements” in REE’s annual report filed with the U.S. Securities and Exchange Commission (the “SEC”) on March 28, 2023 and in subsequent filings with the SEC.
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FAQ
What is the name of the automotive technology company mentioned in the press release?
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