Suarez Team Brings a History of More Than $1.5 Billion in Home Sales to The Real Brokerage
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Insights
The addition of The Suarez Team to The Real Brokerage Inc. is a strategic move that could enhance the company's competitive edge in the California real estate market. By incorporating a team with a proven track record of high sales volume and innovative marketing strategies, Real aims to leverage the team's local expertise and reputation to bolster its market share. The Suarez Team's performance, with 2022 sales exceeding $210 million, signifies a direct contribution to Real's revenue potential and growth trajectory.
Moreover, the team's ability to host mega open house events that draw significant attention could translate into more high-profile listings and sales for Real. This could positively influence investor sentiment as the brokerage demonstrates its ability to attract and retain top talent, potentially leading to an upward trend in the company's stock. The team's knack for selling properties at record-breaking values also suggests an ability to maximize profits on individual transactions.
The integration of The Suarez Team within Real's operations could set a new benchmark in the industry for team acquisitions. This move underscores the importance of cultural fit and leadership in mergers and acquisitions within the real estate sector. James and Roxanne Suarez's leadership style and their emphasis on coaching and culture are likely to resonate within the broader organization, potentially leading to improved agent performance and retention rates.
Their expertise in the affluent markets of Silicon Beach, Beverly Hills, Hollywood Hills and the South Bay, areas known for their high property values, could also mean a strategic expansion of Real's presence in lucrative segments of the California real estate market. This expansion could have long-term implications for the company's brand positioning and ability to command premium commissions.
From a financial perspective, the acquisition of a high-performing team like The Suarez Team is likely to be accretive to Real's earnings. The immediate impact could be seen in the form of increased transaction volumes and, by extension, higher commission income. However, investors should also consider the costs associated with such a strategic move, including potential upfront payments and increased operational expenses to support the new team.
It's also crucial to monitor the integration process, as the successful assimilation of The Suarez Team will be a determinant of the actual financial benefit to Real. If the team continues to outperform and adapt to Real's business model, the long-term financial implications could be significantly positive. Conversely, any cultural or operational misalignments could mitigate expected benefits.
LA-based team ranked No. 14 on RealTrends’ Top Large Teams in
The Suarez team, which serves the greater LA market, including Silicon Beach,
“James and Roxanne’s approach of never settling for less than their best and putting their hearts and souls into serving both their clients and agents is what makes them great leaders,” Real President Sharran Srivatsaa said. “I’m thrilled to welcome them and the entire Suarez Team to Real. I know that they will thrive in our culture of collaboration and teamwork and be role models for the entire organization.”
Throughout his 20-year career, James Suarez has been recognized as a top producer. He’s also won culture awards on multiple occasions for his coaching and track record of taking inexperienced agents and turning them into top producers. James and Roxanne also have built a reputation for being on the cutting edge of marketing trends, such as their hosting of mega open house events, which can result in record breaking values. Recently, one of the team’s listings sold for
“We involved the team with this decision, and we all believe that Real offers us the best opportunities that will help us become even better agents and separate us from our competition,” James Suarez said. “This move isn’t just about changing brokerages; it represents a forward-thinking approach and movement in line with the evolving direction of the real estate sector. Real’s commitment to training, Sharran’s unmatched forward-thinking leadership, the best profit share model and opportunities to build long-term wealth through stock ownership made the decision to join Real very easy.”
About Real
Real (NASDAQ: REAX) is a real estate experience company working to make life’s most complex transaction simple. The fast-growing company combines essential real estate, mortgage and closing services with powerful technology to deliver a single seamless end-to-end consumer experience, guided by trusted agents. With a presence in all 50 states throughout the
Forward-Looking Information
This press release contains forward-looking information within the meaning of applicable Canadian securities laws. Forward-looking information is often, but not always, identified by the use of words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”, “expect”, “likely” and “intend” and statements that an event or result “may”, “will”, “should”, “could” or “might” occur or be achieved and other similar expressions. These statements reflect management’s current beliefs and are based on information currently available to management as of the date hereof. Forward-looking information in this press release includes, without limiting the foregoing, expectations regarding Real’s ability to continue to attract agents.
Forward-looking information is based on assumptions that may prove to be incorrect, including but not limited to Real’s business objectives, expected growth, results of operations, performance, business projects and opportunities and financial results. Real considers these assumptions to be reasonable in the circumstances. However, forward-looking information is subject to known and unknown risks, uncertainties and other factors that could cause actual results, performance or achievements to differ materially from those expressed or implied in the forward-looking information. Important factors that could cause such differences include, but are not limited to, slowdowns in real estate markets, economic and industry downturns and Real’s ability to attract new agents and retain current agents. These factors should be carefully considered and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this press release are based upon what management believes to be reasonable assumptions, Real cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this press release, and Real assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.
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Investor inquiries:
Ravi Jani
Vice President, Investor Relations and Financial Planning & Analysis
investors@therealbrokerage.com
908.280.2515
For media inquiries:
Elisabeth Warrick
Senior Director, Marketing, Communications & Brand
press@therealbrokerage.com
201.564.4221
Source: The Real Brokerage Inc.
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