Real Makes Industry-Leading Buyer Playbook Available to All Agents in Wake of NAR Settlement
Real Brokerage Inc. (NASDAQ: REAX) is making its Real Buyer Playbook available to all real estate agents, regardless of brokerage affiliation, to help navigate the practice changes resulting from the NAR settlement effective August 17. The playbook includes a comprehensive website with videos, tools, and resources to assist agents in complying with new rules while preparing for success.
Real is also offering public events led by Drew Thompson, head of Real Academy, including workshops on objection handling, daily interactive training sessions, and a 10-city U.S. tour providing live training. These initiatives aim to educate and support agents across the industry during this transition period.
Real Brokerage Inc. (NASDAQ: REAX) rende il suo Real Buyer Playbook disponibile a tutti gli agenti immobiliari, indipendentemente dall'affiliazione alla società, per aiutare a navigare nei cambiamenti delle pratiche derivanti dal regolamento NAR che entrerà in vigore il 17 agosto. Il playbook include un sito web completo con video, strumenti e risorse per assistere gli agenti nel rispettare le nuove regole e prepararsi al successo.
Real offrirà anche eventi pubblici guidati da Drew Thompson, responsabile di Real Academy, compresi workshop sulla gestione delle obiezioni, sessioni di formazione interattive quotidiane e un tour di 10 città negli Stati Uniti che fornirà formazione dal vivo. Queste iniziative mirano a educare e supportare gli agenti dell'industria durante questo periodo di transizione.
Real Brokerage Inc. (NASDAQ: REAX) está haciendo disponible su Real Buyer Playbook para todos los agentes inmobiliarios, independientemente de su afiliación a una correduría, para ayudar a navegar los cambios en las prácticas resultantes del acuerdo de la NAR que entrará en vigor el 17 de agosto. El playbook incluye un sitio web integral con videos, herramientas y recursos para ayudar a los agentes a cumplir con las nuevas reglas mientras se preparan para el éxito.
Real también ofrecerá eventos públicos liderados por Drew Thompson, jefe de Real Academy, que incluirán talleres sobre manejo de objeciones, sesiones de formación interactivas diarias y un tour de 10 ciudades en EE. UU. que ofrecerá capacitación en vivo. Estas iniciativas tienen como objetivo educar y apoyar a los agentes de la industria durante este periodo de transición.
Real Brokerage Inc. (NASDAQ: REAX)는 모든 부동산 에이전트에게 Real Buyer Playbook을 제공하여 8월 17일부터 시행되는 NAR 합의로 인해 발생하는 절차 변경을 탐색하는 데 도움을 줍니다. 이 플레이북은 비디오, 도구, 자원 등이 포함된 종합 웹사이트를 포함하여 새로운 규칙을 준수하고 성공을 준비하는 데 도움이 되는 자료를 제공합니다.
Real은 또한 Drew Thompson이 이끄는 공개 이벤트를 제공하며, 여기에는 이의 제기를 처리하는 워크숍, 매일 진행되는 인터랙티브 교육 세션 및 미국 10개 도시를 순회하며 진행되는 라이브 교육이 포함됩니다. 이러한 이니셔티브는 이 전환 기간 동안 업계 에이전트를 교육하고 지원하는 것을 목표로 합니다.
Real Brokerage Inc. (NASDAQ: REAX) met à disposition son Real Buyer Playbook à tous les agents immobiliers, quelle que soit leur affiliation, pour les aider à naviguer dans les changements de pratiques résultant du règlement de la NAR, entrée en vigueur le 17 août. Le playbook comprend un site Web complet avec vidéos, outils et ressources pour aider les agents à se conformer aux nouvelles règles tout en se préparant à réussir.
Real propose également des événements publics animés par Drew Thompson, responsable de la Real Academy, incluant des ateliers sur la gestion des objections, des sessions de formation interactives quotidiennes et une tournée de 10 villes aux États-Unis offrant une formation en direct. Ces initiatives visent à éduquer et à soutenir les agents du secteur durant cette période de transition.
Real Brokerage Inc. (NASDAQ: REAX) macht sein Real Buyer Playbook allen Immobilienmaklern unabhängig von ihrer Maklerzugehörigkeit zugänglich, um ihnen zu helfen, die praktischen Änderungen, die aus der NAR-Einigung resultieren, die am 17. August in Kraft tritt, zu navigieren. Das Playbook enthält eine umfassende Website mit Videos, Werkzeugen und Ressourcen, um den Maklern zu helfen, die neuen Regeln einzuhalten und sich auf den Erfolg vorzubereiten.
Real bietet auch öffentliche Veranstaltungen an, die von Drew Thompson, dem Leiter der Real Academy, geleitet werden, einschließlich Workshops zur Einwandbehandlung, täglichen interaktiven Trainingssessions und einer Tour durch 10 Städte in den USA, die Live-Training anbieten wird. Diese Initiativen zielen darauf ab, die Makler in der Branche während dieser Übergangsphase zu schulen und zu unterstützen.
- Offering industry-wide support and education through the Real Buyer Playbook
- Hosting public events and workshops to help agents adapt to new NAR settlement rules
- Providing valuable resources like downloadable books and client-facing materials
- None.
The Real Buyer Playbook website includes videos, tools and helpful resources tailored specifically to agents seeking to comply with the new rules while preparing themselves for success. Its launch follows daily Q&A sessions and a 90-minute virtual workshop hosted today by Real President Sharran Srivatsaa. In addition to the website, Real will host a series of webinars and educational sessions that will be open to all agents regardless of brokerage affiliation.
“We believe that the best way to navigate the new rules is through clear communication. Our focus is on education and providing resources to all agents,” said Sharran Srivatsaa, President of Real. “At Real, we fundamentally believe in making all agent lives easier, better and less stressful. By bringing this education to all, we are raising up our entire industry, which is good for agents and the consumers they serve.”
Some of the resources agents will find on the Real Buyer Playbook website include:
- Future-Proofing Buyer Representation Workshop. Today’s 90-minute workshop during which Srivatsaa walks agents through exactly what they need to know to thrive post-NAR settlement.
- Buyer Agent Navigator. A downloadable book that breaks down everything agents need to know to prepare themselves and their businesses for the upcoming changes. This resource will serve as a companion to the Future-Proofing Buyer Representation Workshop.
- Client-Facing Resources. A white-labeled explainer video and one-page flier detailing the upcoming changes from a client perspective. Agents will be able to forward these to their clients to help educate them.
In addition to the website resources, beginning tomorrow, Real will host a number of public events led by the head of Real Academy, Drew Thompson, including:
- NAR Objection Handling and Talk Tracks Workshop. On Thursday, August 15, Real will host a live role play training session that breaks down the three most crucial offer strategies in a post-NAR settlement world.
- Daily Interactive Training. During the week of August 19, Real will offer daily live interactive training and role play sessions.
-
Real Academy: On the Road. In the months following the implementation of the NAR practice changes,
Thompson will go on the road to provide live training in 10 cities throughout theU.S.
More details about the live events, including how to register for them, can be found on the Real Buyer Playbook website.
About Real
Real (NASDAQ: REAX) is a real estate experience company working to make life’s most complex transaction simple. The fast-growing company combines essential real estate, mortgage and closing services with powerful technology to deliver a single seamless end-to-end consumer experience, guided by trusted agents. With a presence throughout the
Forward-Looking Information
This press release contains forward-looking information within the meaning of applicable Canadian securities laws. Forward-looking information is often, but not always, identified by the use of words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”, “expect”, “likely” and “intend” and statements that an event or result “may”, “will”, “should”, “could” or “might” occur or be achieved and other similar expressions. These statements reflect management’s current beliefs and are based on information currently available to management as of the date hereof. Forward-looking information in this press release includes, without limiting the foregoing, expectations regarding the impact of the practice changes.
Forward-looking information is based on assumptions that may prove to be incorrect, including but not limited to Real’s business objectives, expected growth, results of operations, performance, business projects and opportunities and financial results. Real considers these assumptions to be reasonable in the circumstances. However, forward-looking information is subject to known and unknown risks, uncertainties and other factors that could cause actual results, performance or achievements to differ materially from those expressed or implied in the forward-looking information. Important factors that could cause such differences include, but are not limited to, slowdowns in real estate markets, economic and industry downturns, Real’s ability to attract new agents and retain current agents and those risk factors discussed under the heading “Risk Factors'' in the Company’s Annual Information Form dated March 14, 2024, a copy of which is available under the Company’s SEDAR+ profile at www.sedarplus.ca. These factors should be carefully considered and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this press release are based upon what management believes to be reasonable assumptions, Real cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this press release, and Real assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.
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Investor inquiries, please contact:
Ravi Jani
Vice President, Investor Relations and Financial Planning & Analysis
investors@therealbrokerage.com
908.280.2515
For media inquiries, please contact:
Elisabeth Warrick
Senior Director, Marketing, Communications & Brand
elisabeth@therealbrokerage.com
201.564.4221
Source: The Real Brokerage Inc.
FAQ
What is Real Brokerage Inc. (REAX) offering to help agents with the NAR settlement changes?
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What public events is Real Brokerage Inc. (REAX) offering to help agents with the new NAR rules?
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