Everest Unveils Refreshed Brand, Reflecting Company’s Strategic Evolution and Commitment to “Underwrite Opportunity”

Rhea-AI Summary

Everest Re Group, Ltd. (NYSE: RE) has unveiled a brand refresh, introducing a new logo and visual identity to reflect its commitment to underwrite opportunity for stakeholders. CEO Juan C. Andrade emphasized the importance of this update in navigating an evolving risk landscape. The refreshed brand celebrates the company's 50-year legacy while enhancing digital communication. This initiative aligns with Everest's strategic expansion, including new branches in Europe (Paris and Düsseldorf) and plans for a branch in Madrid. Everest is noted for its disciplined underwriting and global operational reach.

Positive

• Brand refresh enhances digital identity and aligns with strategic goals.
• Expansion of primary insurance operations with new branches in Europe, signaling growth.
• Commitment to stakeholder engagement and community support emphasized.

Negative

• None.

HAMILTON, Bermuda--(BUSINESS WIRE)-- Everest Re Group, Ltd. (NYSE: RE) (“Everest”), a global underwriting leader providing best-in-class property, casualty, and specialty reinsurance and insurance solutions, today unveiled a refreshed brand, including a new logo and visual identity reflecting its positioning and commitment to underwrite opportunity for colleagues, customers, shareholders, and communities worldwide.

“There has never been a more exciting time to be part of the Everest community, and today that pride is palpable among our global colleagues who inspired our brand and shape our company’s future,” said Juan C. Andrade, President and Chief Executive Officer of Everest. “From the reimagined mountain to the digitally optimized logo and design system, our refreshed brand honors Everest’s core values, growth, and strong performance in a contemporary reflection of who we are, where we are headed, and our mission to provide protection and opportunity in an increasingly complex risk environment.”

The colors and typography in Everest’s new visual identity were purposefully designed to mirror the diversity of its stakeholders and the digital-first world. The logo features a modernized “E,” a nod to the company’s legacy mountain imagery, which is symbolic of its more than 50-year history of strength, stability and endurance. The brand is now set in Everest’s new “signature blue,” an intentionally vibrant shade designed to optimize screen-based, digital communications. Avenir Next, the brand’s future-forward typeface is recognized globally for its humanist features and reflects the company’s reputation for transparency and trust, resulting in long-standing customer and partner relationships.

This brand refresh is another step forward in Everest’s ambitions and execution of its long-term strategic plan outlined last year to the investment community. It is the product of exhaustive research to develop a brand positioning that speaks directly to Everest’s values and stakeholders, as well as the company’s long-standing commitment to giving back through philanthropic efforts and volunteerism on a both a global and local scale. The identity brings together the strength of Everest’s purpose-driven culture and people-first philosophy that unifies the company’s work in more than 100 countries around the world. All these elements are creatively captured in a feature brand film, which the company produced to accompany the launch.

“Never before has the work we do been more consequential, making this the perfect moment to unveil our brand evolution,” continued Juan C. Andrade. “It comes at a pivotal time for our company and stakeholders as Everest continues to diversify and progress as a top performing investor and customer platform in the P&C market. We are expanding our primary insurance business to benefit more people and places worldwide, while simultaneously building on our position as a preeminent global reinsurance leader and preferred partner. Our ability to consistently deliver outstanding service and unmatched risk solutions, coupled with our strong, inclusive culture sets Everest apart. While modeling risk is the core of our business, humanity is the spirit that drives it. We are proud of how our refreshed brand brings this powerful value proposition to life.”

This transformation comes on the heels of the company’s recent announcement that it has further expanded its primary insurance operations in Europe with the official opening of two new branches in Paris, France and Düsseldorf, Germany. Everest will continue to advance its international expansion plans, with a third European branch opening in Madrid, Spain this year, which follows its recent growth in Chile and Singapore.

About Everest

Everest is a global underwriting leader providing best-in-class property, casualty, and specialty reinsurance and insurance solutions that address customers’ most pressing challenges. Known for a 50-year track record of disciplined underwriting, capital and risk management, Everest, through its global operating affiliates, is committed to underwriting opportunity for colleagues, customers, shareholders, and communities worldwide.

Everest common stock (NYSE: RE) is a component of the S&P 500 index.

Additional information about Everest, our people, and our products can be found on our website at www.everestre.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221102005242/en/

Media: Dawn Lauer

Chief Communications Officer

Everest Global Services, Inc.

908.300.7670

Investors: Matt Rohrmann

Head of Investor Relations

Everest Global Services, Inc.

908.604.7343

Source: Everest Re Group, Ltd.

FAQ

What is the recent brand refresh by Everest Re Group about?

Everest Re Group recently unveiled a brand refresh, introducing a new logo and visual identity to reflect its commitment to underwrite opportunity for its stakeholders.

Which new locations has Everest Re opened branches in?

Everest Re has opened new branches in Paris, France, and Düsseldorf, Germany, with plans for a third branch in Madrid, Spain.

What does the new logo of Everest Re symbolize?

The new logo of Everest Re features a modernized 'E' that honors the company's legacy mountain imagery, symbolizing strength and stability.

How does Everest Re plan to engage with its stakeholders?

Everest Re's brand refresh aims to strengthen its engagement with stakeholders by highlighting its commitment to transparency and community support.

What is the significance of Everest Re's brand refresh timing?

The brand refresh comes at a pivotal moment as Everest Re continues to diversify and progress as a top-performing platform in the property and casualty market.