Redfin Expands Free Rental Tools Nationwide
Redfin has expanded its free rental listing tool nationwide, allowing homeowners, investors, property managers, and agents across the U.S. to list rental properties at no cost. The tool enables users to connect with potential renters searching on Redfin's family of sites, including Rent.com and Apartment Guide. Property managers can now manage the entire process, from listing to application and renter screening, in one place.
The expansion includes a partnership with TurboTenant, providing free access to an application and tenant screening platform. Redfin's rental dashboard allows property managers to monitor views, track inquiries, and manage listings efficiently. This nationwide rollout follows Redfin's initial launch in 13 markets in May 2024 and marks a significant step in building its rental marketplace.
Redfin ha ampliato il suo strumento gratuito per l'inserimento di annunci di affitto a livello nazionale, permettendo a proprietari di casa, investitori, gestori di immobili e agenti in tutto il U.S. di elencare proprietà in affitto senza alcun costo. Lo strumento consente agli utenti di connettersi con potenziali inquilini che cercano su siti appartenenti alla famiglia di Redfin, incluso Rent.com e Apartment Guide. I gestori di immobili possono ora gestire l'intero processo, dalla pubblicazione all'applicazione e screening degli inquilini, in un unico luogo.
L'espansione include una partnership con TurboTenant, che offre accesso gratuito a una piattaforma per le candidature e lo screening degli inquilini. Il cruscotto di affitto di Redfin consente ai gestori di immobili di monitorare le visualizzazioni, tracciare le richieste e gestire gli annunci in modo efficiente. Questo lancio nazionale segue l'inizio di Redfin in 13 mercati nel maggio 2024 e segna un passo importante nella costruzione del suo mercato degli affitti.
Redfin ha ampliado su herramienta gratuita de listados de alquiler a nivel nacional, permitiendo a propietarios, inversores, administradores de propiedades y agentes en EE. UU. listar propiedades de alquiler sin costo alguno. La herramienta permite a los usuarios conectarse con posibles inquilinos que buscan en la familia de sitios de Redfin, incluyendo Rent.com y Apartment Guide. Los administradores de propiedades ahora pueden gestionar todo el proceso, desde la publicación hasta la solicitud y el filtrado de inquilinos, en un solo lugar.
La expansión incluye una asociación con TurboTenant, que proporciona acceso gratuito a una plataforma de solicitudes y filtrado de inquilinos. El panel de alquiler de Redfin permite a los administradores de propiedades monitorear vistas, rastrear consultas y gestionar listados de manera eficiente. Este lanzamiento a nivel nacional sigue al lanzamiento inicial de Redfin en 13 mercados en mayo de 2024 y marca un paso significativo en la construcción de su mercado de alquileres.
레드핀(Redfin)은 미국 전역에 무료 임대 목록 도구를 확대하여 주택 소유자, 투자자, 부동산 관리자 및 에이전트가 비용 없이 임대 부동산을 등록할 수 있도록 합니다. 이 도구는 사용자들이 Redfin의 가족 사이트인 Rent.com 및 Apartment Guide에서 검색하는 잠재적 세입자와 연결될 수 있게 해줍니다. 부동산 관리자는 이제 목록 작성, 신청 및 세입자 검증에 이르는 전체 과정을 한 곳에서 관리할 수 있습니다.
이 확장은 무료 신청 및 세입자 검증 플랫폼에 대한 접근을 제공하는 TurboTenant와의 파트너십을 포함합니다. 레드핀의 임대 대시보드는 부동산 관리자가 조회수 모니터링, 문의 추적 및 목록 관리를 효율적으로 수행할 수 있게 합니다. 이 전국적인 롤아웃은 2024년 5월 13개 시장에서 레드핀의 초기 출시를 따르며, 임대 시장 구축에서 중요한 이정표가 됩니다.
Redfin a élargi son outil de listes de location gratuit à l'échelle nationale, permettant aux propriétaires, investisseurs, gestionnaires de biens et agents aux États-Unis de répertorier des propriétés à louer sans frais. Cet outil permet aux utilisateurs de se connecter avec des locataires potentiels recherchant sur les sites de la famille Redfin, y compris Rent.com et Apartment Guide. Les gestionnaires de biens peuvent désormais gérer l'ensemble du processus, de l'annonce à la demande et au filtrage des locataires, en un seul endroit.
L'expansion comprend un partenariat avec TurboTenant, fournissant un accès gratuit à une plateforme de demande et de filtrage des locataires. Le tableau de bord de location de Redfin permet aux gestionnaires de biens de surveiller les vues, de suivre les demandes et de gérer les annonces de manière efficace. Ce déploiement à l'échelle nationale fait suite au lancement initial de Redfin sur 13 marchés en mai 2024 et marque une étape importante dans la construction de son marché locatif.
Redfin hat sein kostenloses Mietanzeigen-Tool landesweit ausgeweitet, sodass Hausbesitzer, Investoren, Immobilienverwalter und Agenten in den USA Mietobjekte kostenlos listen können. Das Tool ermöglicht es Benutzern, sich mit potenziellen Mietern zu verbinden, die auf den Seiten von Redfin, einschließlich Rent.com und Apartment Guide, nach Angeboten suchen. Immobilienverwalter können nun den gesamten Prozess, von der Anzeige über die Bewerbung bis zur Mieterprüfung, an einem Ort verwalten.
Die Expansion umfasst eine Partnerschaft mit TurboTenant, die kostenlosen Zugang zu einer Plattform für Bewerbungen und Mieterprüfungen bietet. Das Miet-Dashboard von Redfin ermöglicht es Immobilienverwaltern, Ansichten zu überwachen, Anfragen zu verfolgen und Listen effizient zu verwalten. Diese landesweite Einführung folgt der ursprünglichen Veröffentlichung von Redfin in 13 Märkten im Mai 2024 und stellt einen bedeutenden Schritt beim Aufbau seines Mietmarktes dar.
- Nationwide expansion of free rental listing tool
- Integration with Rent.com and Apartment Guide for wider reach
- Partnership with TurboTenant for free application and screening services
- Streamlined process from listing to tenant screening in one platform
- None.
Insights
Redfin's expansion of free rental tools nationwide is a strategic move to capture a larger share of the rental market. By offering free listings and integrating application and screening processes, Redfin is positioning itself as a one-stop platform for property managers and renters alike. This could potentially increase Redfin's user base and engagement, driving more traffic to their family of sites.
The integration with Rent.com and Apartment Guide expands the reach of listings, which could make Redfin more attractive to property managers and potentially increase listing volume. However, the impact on revenue is not immediately clear, as the service is offered for free. The long-term strategy likely aims to monetize through other means, such as premium services or increased ad revenue from higher traffic.
For investors, this move signals Redfin's commitment to diversifying its services beyond home sales. With the current challenging real estate market, expanding into rentals could provide a more stable revenue stream. However, the competitive landscape in the rental listing space is fierce, with established players like Zillow and Apartments.com. Redfin will need to differentiate its offering and execute well to gain significant market share.
Redfin's nationwide expansion of rental tools taps into a growing market trend. With
The strategy aligns with changing consumer behavior, as more people turn to online platforms for housing searches. By offering a comprehensive suite of tools, Redfin is positioning itself to capture data on both the rental and sales markets, which could provide valuable insights and cross-selling opportunities.
However, the success of this initiative will depend on user acquisition and retention. Redfin will need to compete with established players and demonstrate clear advantages to both property managers and renters. The free model may accelerate adoption but could pressure profitability in the short term. Investors should monitor key metrics like listing growth, user engagement and any future monetization strategies to assess the long-term impact on Redfin's business model and valuation.
Homeowners across the
“Whether you’re renting your home out for the first time or you’re a seasoned investor or property manager, Redfin can help connect you with millions of people searching for their next place to call home across our network of sites,” said George Perantatos, senior director of product at Redfin. “Our rental listing tool is free and easy to use, and we now make it simple to collect applications and screen potential renters. As we make this feature available across the country, we’re giving renters more great options for their next house, townhouse or apartment.”
Reach more renters through Redfin’s family of listing sites
Redfin initially launched its free rental tool on Redfin’s site and mobile apps in 13 markets in May 2024. Now, in addition to being listed on Redfin.com, rental properties will also automatically be advertised to renters searching on Rent.com and Apartment Guide, helping property managers reach more renters.
To list a rental for free, property managers can go to www.redfin.com/rentals/list-my-home-for-rent and enter their address. From there, they’ll be asked to share some basic information about the home, upload photos, and write a property description before publishing the listing to Redfin’s network. Managing the listing is simple with Redfin’s rental dashboard, where property managers can monitor views, track renter inquiries, and remove or extend their listings.
Collect applications and screen potential renters in one place
Property managers can also use Redfin’s tools to invite potential renters to apply and screen applicants with third-party verified credit, eviction and criminal reports. Through a partnership with TurboTenant, property managers get free access to an application and tenant screening platform trusted by over half a million property managers across the country. By integrating this process directly into the rental dashboard, Redfin provides a seamless experience and helps fill vacancies faster.
To sign up for renter applications and screening, property managers can simply check a box when creating their rental listing and select which background questions they’d like to ask. Once the listing goes live, any interested renter can fill out a detailed and easy-to-use application. Property managers can also generate a link to share with interested renters and invite them to apply.
Redfin continues to grow its rental marketplace
Since launching rental search in 2022, Redfin has become a popular destination for renters. Redfin advertises hundreds of thousands of rental options in cities across
For more information or to create your Redfin rental listing visit: https://www.redfin.com/rentals/list-my-home-for-rent
About Redfin
Redfin (www.redfin.com) is a technology-powered real estate company. We help people find a place to live with brokerage, rentals, lending, title insurance, and renovations services. We run the country's #1 real estate brokerage site. Our customers can save thousands in fees while working with a top agent. Our home-buying customers see homes first with on-demand tours, and our lending and title services help them close quickly. Customers selling a home can have our renovations crew fix it up to sell for top dollar. Our rentals business empowers millions nationwide to find apartments and houses for rent. Since launching in 2006, we've saved customers more than
Redfin’s subsidiaries and affiliated brands include: Bay Equity Home Loans®, Rent.™, Apartment Guide®, Title Forward® and WalkScore®.
For more information or to contact a local Redfin real estate agent, visit www.redfin.com. To learn about housing market trends and download data, visit the Redfin Data Center. To be added to Redfin's press release distribution list, email press@redfin.com. To view Redfin's press center, click here.
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Redfin Journalist Services:
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press@redfin.com
Source: Redfin
FAQ
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