Home Searches in Cities Up 200% From Last Year, Reflecting Renewed Interest in Urban Areas After Pandemic-Driven Drop

Rhea-AI Summary

In a recent report, Redfin (RDFN) noted a 235% year-over-year surge in pageviews for homes in rural areas as of October, although this marks a slowdown from a peak of 273% in August. Small towns experienced a 218% increase, while urban areas saw a 200% rise in pageviews. Home prices have risen significantly, with rural areas up 18.3%, suburban areas up 14.3%, and urban areas up 15.6%. Despite the pandemic's initial impact on the housing market, renewed interest in urban living is observable, supported by low mortgage rates and a rise in pending sales across all neighborhood types.

Positive

• Increased pageviews for rural areas by 235% year-over-year in October.
• Pageviews in urban areas rose 200% year-over-year, indicating renewed interest.
• Home prices in rural areas increased 18.3%, reaching a median of $300,000.
• Pending sales surged 37.4% year-over-year in rural areas, reflecting strong demand.
• Total home sales rose 11.4% year-over-year in rural areas.

Negative

• Pageview growth for rural areas decreased from a peak of 273% in August.
• Home supply in rural areas fell 40.9% year-over-year, indicating a housing shortage.
• Home sales and pageviews in urban areas had previously stagnated before this uptick.

SEATTLE, Nov. 24, 2020 /PRNewswire/ -- (NASDAQ: RDFN) -- Pageviews of homes in rural areas increased 235% year over year in October, a large increase but still a deceleration from a 273% peak in August, according to a new report from Redfin (www.redfin.com), the technology-powered real estate brokerage. The story is similar in small towns, where pageviews rose 218% year over year in October—a major increase, but less of a boom than the 233% peak in September.

Meanwhile, October represented a sign of renewed interest in urban areas with the biggest annual increase in pageviews since it stagnated in March and April. Pageviews of homes in large metro areas--which includes cities and their surrounding suburbs--rose 200% year over year in October. Pageviews of homes in large metro areas, rural areas and small towns are converging toward similar year-over-year increases as Redfin.com searches in rural areas and small towns start to settle and cities pick up steam.

"Rural areas and small towns remain desirable—especially for families who need space to accommodate remote work as the pandemic persists—but record-low mortgage rates are motivating people to search in cities, too," said Redfin chief economist Daryl Fairweather. "Many buyers are crossing their fingers that restaurants, bars and shops may be bustling again in the next year or so, and they're looking to invest in the eventual resurgence of cities."

Home prices up 18% year over year in rural areas and nearly 16% in urban areas

The median home-sale price in rural areas nationwide rose 18.3% year over year to $300,000 in the four weeks ending November 8, the biggest increase and highest median sale price since Redfin started tracking this data in the beginning of 2017. Prices also posted record growth in suburban and urban areas: Suburban areas saw a 14.3% year over year increase to roughly $331,500, while the median sale price in urban areas rose 15.6% to $289,000.

The housing market data in the report divides rural, suburban and urban based on categories from the U.S. Department of Housing and Urban Development, which built a model to describe neighborhood types based on responses to the 2017 American Housing Survey. Note that the categories in this section are different from the categories in the section on Redfin.com pageviews, which divides areas into large metro areas, small towns and rural areas.

Home-price growth stalled in rural, suburban and urban areas in May and June as a result of initial uncertainty stemming from the coronavirus pandemic. Price growth declined 3.5% year over year in May in urban areas, the only neighborhood type where prices dropped. Prices increased 1.6% year over year in the suburbs and 3.2% in rural neighborhoods in May, the month when price growth bottomed out. 

The remote work and homeschooling that have come with the pandemic led to a surge in interest in less densely populated areas over the summer, with demand for rural and suburban areas outpacing demand for urban areas. Though the housing market is still hottest in rural neighborhoods, urban areas are making a comeback.

"While life in the city has changed during the pandemic, with empty sidewalks and boarded-up storefronts becoming the norm, some buyers are looking long-term and realizing it's possible to buy a condo for a 2017 price without competition," said Jessie Culbert Boucher, a Redfin real estate agent in Seattle. "If they hold onto it for five years, they'll likely ride out the current downturn, make money and enjoy the return of vibrant city life."

Total home sales were up 11.4% year over year in rural areas during the four weeks ending November 8, and they were up 15.4% and 9.3% in suburban and urban neighborhoods. Home sales in all three neighborhood types dropped drastically with the onset of the pandemic in the spring. Rural sales were the first to recover, followed closely by suburban and urban areas.

Pending sales, a more current housing market indicator, jumped significantly in all three neighborhood types in October. Pending sales were up 37.4% year over year in rural areas in the four weeks ending November 8, and they were up 36% and 26.1% in suburban areas and urban areas, respectively.

The housing supply shortage is more severe in rural and suburban areas than urban areas, with the number of homes for sale down 40.9% and 31.9% year over year in the four weeks ending November 8, respectively. In urban areas, supply dropped 14.5% year over year. The fact that home supply dropped so significantly in rural and suburban areas reflects intense homebuyer interest in homes outside city centers. Supply is also down by double digits in urban areas, though it's worth noting that home supply was up 70% year over year in the city of San Francisco in October.

National Housing Market Summary, Four Weeks Ending November 8
	Rural areas	Suburban areas	Urban areas
Median sale price	$300,000	$330,500	$289,000
Median sale price, YoY	18.3%	14.3%	15.6%
Median price per square foot	$149	$167	$184
Median price per square foot, YoY	13.1%	11.6%	14.2%
Home sales, YoY	11.4%	15.4%	9.3%
Pending sales, YoY	37.4%	36%	26.1%
Number of homes for sale, YoY	-40.9%	-31.9%	-14.5%
New listings, YoY	8.8%	13.4%	13.7%

To read the full report, including graphs, please visit: https://www.redfin.com/news/home-price-increase-rural-urban-searches.

About Redfin
Redfin (www.redfin.com) is a technology-powered residential real estate company, redefining real estate in the consumer's favor in a commission-driven industry. We do this by integrating every step of the home buying and selling process and pairing our own agents with our own technology, creating a service that is faster, better and costs less. We offer brokerage, iBuying, mortgage, and title services, and we also run the country's #1 real estate brokerage search site, offering a host of online tools to consumers, including the Redfin Estimate. We represent people buying and selling homes in over 90 markets in the United States and Canada. Since our launch in 2006, we have saved our customers over $800 million and we've helped them buy or sell more than 235,000 homes worth more than $115 billion.

For more information or to contact a local Redfin real estate agent, visit www.redfin.com. To learn about housing market trends and download data, visit the Redfin Data Center. To be added to Redfin's press release distribution list, email press@redfin.com. To view Redfin's press center, click here.

 

View original content to download multimedia:http://www.prnewswire.com/news-releases/home-searches-in-cities-up-200-from-last-year-reflecting-renewed-interest-in-urban-areas-after-pandemic-driven-drop-301179528.html

SOURCE Redfin

FAQ

What were the pageview trends for homes in rural areas according to Redfin’s October report?

Rural home pageviews increased by 235% year-over-year in October, though this was a decrease from August's peak of 273%.

What is the current trend in home prices in urban areas as reported by Redfin?

Home prices in urban areas rose by 15.6% year-over-year, with a median price of $289,000.

How did pending home sales change in rural areas in October?

Pending home sales in rural areas jumped 37.4% year-over-year, showing strong demand.

What is the significance of the new report released by Redfin on November 24, 2020?

The report highlights a renewed interest in urban areas, with home pageviews and prices rising despite pandemic challenges.