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HOLA, PERFECT DAY MEXICO: A NEW ROYAL CARIBBEAN DESTINATION IS ON ITS WAY

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Royal Caribbean has announced plans for Perfect Day Mexico, set to open in 2027 on Mexico's Caribbean coast in Mahahual. This new destination will be part of the award-winning Perfect Day Collection, combining thrilling attractions with the beauty of Mexico. The development will include an all-new waterpark, pools, beaches, restaurants, and bars.

Jason Liberty, CEO of Royal Caribbean Group, emphasized the importance of unique experiences and destinations in driving booking decisions. Michael Bayley, CEO of Royal Caribbean International, highlighted the success of Perfect Day at CocoCay and the collaboration with Mexico's state of Quintana Roo.

The project aligns with Royal Caribbean Group's SEA the Future commitment to sustainable tourism. Mara Lezama, governor of Quintana Roo, expressed excitement about the investment and its potential for shared prosperity in the region.

Royal Caribbean ha annunciato piani per Perfect Day Mexico, che aprirà nel 2027 sulla costa caraibica del Messico a Mahahual. Questa nuova destinazione farà parte della premiata Perfect Day Collection, combinando attrazioni emozionanti con la bellezza del Messico. Lo sviluppo includerà un nuovo parco acquatico, piscine, spiagge, ristoranti e bar.

Jason Liberty, CEO di Royal Caribbean Group, ha sottolineato l'importanza di esperienze e destinazioni uniche nel guidare le decisioni di prenotazione. Michael Bayley, CEO di Royal Caribbean International, ha evidenziato il successo di Perfect Day a CocoCay e la collaborazione con lo stato messicano di Quintana Roo.

Il progetto è in linea con il SEA the Future commitment del Royal Caribbean Group per il turismo sostenibile. Mara Lezama, governatrice di Quintana Roo, ha espresso entusiasmo per l'investimento e il suo potenziale per la prosperità condivisa nella regione.

Royal Caribbean ha anunciado planes para Perfect Day Mexico, que se abrirá en 2027 en la costa caribeña de México en Mahahual. Este nuevo destino será parte de la premiada Perfect Day Collection, combinando emocionantes atracciones con la belleza de México. El desarrollo incluirá un nuevo parque acuático, piscinas, playas, restaurantes y bares.

Jason Liberty, CEO de Royal Caribbean Group, enfatizó la importancia de experiencias y destinos únicos en la toma de decisiones de reservas. Michael Bayley, CEO de Royal Caribbean International, destacó el éxito de Perfect Day en CocoCay y la colaboración con el estado mexicano de Quintana Roo.

El proyecto está alineado con el SEA the Future commitment del Royal Caribbean Group hacia el turismo sostenible. Mara Lezama, gobernadora de Quintana Roo, expresó su entusiasmo por la inversión y su potencial para la prosperidad compartida en la región.

로얄 캐리비안이 퍼펙트 데이 멕시코 계획을 발표했습니다. 이 지역은 마하후알에 위치하며 2027년에 개장할 예정입니다. 이 새로운 목적지는 멕시코의 아름다움과 스릴 넘치는 어트랙션을 결합한 수상 경력이 있는 퍼펙트 데이 컬렉션의 일환이 될 것입니다. 개발에는 완전히 새로운 워터파크, 수영장, 해변, 레스토랑, 바가 포함될 것입니다.

로얄 캐리비안 그룹의 CEO 제이슨 리버티는 독특한 경험과 목적지가 예약 결정에 미치는 중요성을 강조했습니다. 로얄 캐리비안 인터내셔널의 CEO 마이클 베일리는 코코케이의 퍼펙트 데이 성공과 멕시코 킨타나로오 주와의 협력을 강조했습니다.

이 프로젝트는 로얄 캐리비안 그룹의 SEA the Future commitment과 지속 가능한 관광을 위한 노력을 지지합니다. 킨타나로오 주지사 마라 레자마는 이 투자에 대한 기대와 지역 내 공동 번영의 잠재력에 대한 관심을 표명했습니다.

Royal Caribbean a annoncé des plans pour Perfect Day Mexico, qui devrait ouvrir en 2027 sur la côte caraïbe du Mexique à Mahahual. Cette nouvelle destination fera partie de la collection primée Perfect Day, alliant attractions palpitantes et beauté du Mexique. Le développement comprendra un tout nouveau parc aquatique, des piscines, des plages, des restaurants et des bars.

Jason Liberty, PDG de Royal Caribbean Group, a souligné l'importance des expériences et des destinations uniques dans la prise de décisions de réservation. Michael Bayley, PDG de Royal Caribbean International, a mis en avant le succès de Perfect Day à CocoCay et la collaboration avec l'État du Quintana Roo au Mexique.

Le projet s'inscrit dans l'engagement SEA the Future commitment du Royal Caribbean Group en faveur du tourisme durable. Mara Lezama, gouverneure de Quintana Roo, a exprimé son enthousiasme pour cet investissement et son potentiel pour la prospérité partagée dans la région.

Royal Caribbean hat Pläne für Perfect Day Mexico angekündigt, das 2027 an der Karibikküste Mexikos in Mahahual eröffnet wird. Dieses neue Reiseziel wird Teil der preisgekrönten Perfect Day Collection sein, die aufregende Attraktionen mit der Schönheit Mexikos kombiniert. Die Entwicklung wird einen komplett neuen Wasserpark, Pools, Strände, Restaurants und Bars umfassen.

Jason Liberty, CEO der Royal Caribbean Group, betonte die Bedeutung einzigartiger Erfahrungen und Reiseziele für Buchungsentscheidungen. Michael Bayley, CEO von Royal Caribbean International, hob den Erfolg von Perfect Day in CocoCay und die Zusammenarbeit mit dem mexikanischen Bundesstaat Quintana Roo hervor.

Das Projekt steht im Einklang mit dem SEA the Future commitment der Royal Caribbean Group für nachhaltigen Tourismus. Mara Lezama, Gouverneurin von Quintana Roo, äußerte ihre Begeisterung für die Investition und deren Potenzial für gemeinsamen Wohlstand in der Region.

Positive
  • Expansion of the successful Perfect Day Collection with a new destination in Mexico
  • Potential increase in bookings driven by unique experiences and destinations
  • Alignment with sustainable tourism practices through SEA the Future commitment
  • Collaboration with local government for shared prosperity in the region
Negative
  • None.

Insights

The announcement of Perfect Day Mexico represents a significant strategic move for Royal Caribbean. This expansion of their Perfect Day Collection aligns with the growing trend of cruise lines developing private destinations to enhance their offerings and differentiate themselves in a competitive market.

The 2027 opening in Mahahual, on Mexico's Caribbean coast, is likely to boost Royal Caribbean's appeal in the Western Caribbean cruise market. This investment, along with the upcoming Royal Beach Club in Cozumel, demonstrates the company's commitment to expanding its footprint in Mexico, a key cruise destination.

From a business perspective, these private destinations can be highly profitable, offering controlled environments for guest spending and potentially increasing onboard revenue. The success of Perfect Day at CocoCay has likely influenced this decision, as it has been described as a "gamechanger" for both guests and the business.

The focus on sustainability and community engagement is also noteworthy, aligning with industry trends and potentially mitigating environmental and social risks associated with large-scale tourism developments. This approach may resonate well with increasingly environmentally conscious travelers.

Royal Caribbean's investment in Perfect Day Mexico is a strategic long-term play that could significantly impact the company's financial performance. While the exact investment amount isn't disclosed, such projects typically involve substantial capital expenditure.

The success of Perfect Day at CocoCay suggests this new destination could become a strong revenue driver. Private destinations allow cruise lines to capture a larger share of passenger spending, potentially boosting per-passenger revenue and margins.

This expansion aligns with Royal Caribbean's focus on experiential offerings, which can command premium pricing. The 2027 timeline indicates confidence in long-term market recovery and growth post-pandemic.

Investors should note that while such investments can yield high returns, they also carry risks, including potential delays, cost overruns and sensitivity to broader tourism trends. The project's success will depend on execution and the ability to attract and retain cruise passengers in a competitive market.

Overall, this move reinforces Royal Caribbean's position as an industry leader and could enhance its competitive advantage in the Western Caribbean market.

The next in the award-winning Perfect Day Collection, and the vacation brand's growing destination lineup, is set to open on Mexico's Caribbean coast in 2027

MIAMI, Oct. 9, 2024 /PRNewswire/ -- Royal Caribbean has unveiled plans to mark the next bold adventure in vacations with the debut of Perfect Day Mexico. In 2027, vacationers can set their sights on Mexico's popular Caribbean coast in Mahahual for what will be a slice of paradise that combines Royal Caribbean's adrenaline-pumping thrills and ways to chill with the vibrancy and beauty of Mexico.

"Perfect Day at CocoCay has been a gamechanger for both our guests and our business. With travelers prioritizing unique experiences and destinations driving their booking decisions, we're excited to expand our Perfect Day Collection by creating Perfect Day Mexico to super serve guests who want to explore the Western Caribbean," added Jason Liberty, president and CEO, Royal Caribbean Group. "Our momentum for reimagining the ultimate vacation experience for guests of all ages continues as we help guests turn the vacation of a lifetime into a lifetime of vacations across our brands."  

Along with Royal Beach Club Cozumel, the recently announced beach experience in Cozumel, Mexico, that opens in 2026, Perfect Day Mexico will be a hallmark of Royal Caribbean vacations that introduces new adventures in the western Caribbean. Vacationers have in store an unparalleled lineup of experiences and locally inspired twists across the design, flavors and spirit. With more to be revealed, highlights include an all-new, thrilling waterpark; jaw-dropping pools and beaches, restaurants, bars and more spots for all tastebuds; music and more.

"Since the introduction of Perfect Day at CocoCay in 2019, our top-rated destination, the memories made by millions have paved the way for the unbelievable experience that will be Perfect Day Mexico," said Michael Bayley, president and CEO, Royal Caribbean International. "Destinations are a big part of why families and adventurers vacation with Royal Caribbean, and in collaboration with Mexico's state of Quintana Roo, we are unlocking new and unparalleled ways to make memories in a destination known and loved for its natural beauty, warm culture and prime location. We look forward to revealing more soon."

The new Perfect Day will also be a modern, sustainable destination that advances Royal Caribbean's longstanding partnership with the local government and community to continue bringing vacationers from around the world to Mexico well into the future. The development aligns with parent company Royal Caribbean Group's SEA the Future commitment to deliver the best vacation experiences responsibly by sustaining the planet, energizing communities and accelerating innovation.

"We are very excited that Royal Caribbean has decided to invest in Mahahual, a land of opportunity and hard-working people. Under the framework of the Well Being and Development Accord and the new era of tourism, my administration is looking forward to working very closely with the company to ensure a sustainable destination that brings shared prosperity to the region and that our local communities are part of this historic investment. I am sure that guests will be marveled by the beauties that southern Quintana Roo has to offer but most importantly, the kindness of our people," said Mara Lezama, governor of the state of Quintana Roo, Mexico.

Perfect Day Mexico will make a splash in 2027 as the latest in Royal Caribbean's growing lineup of destination experiences, which includes the top-rated Perfect Day at CocoCay in The Bahamas that set the bar in 2019. With ongoing expansions to the island, like the adults-only Hideaway Beach that opened in January 2024, the Royal Beach Club Collection that will debut in 2025 with Royal Beach Club Paradise Island in The Bahamas and Royal Beach Club Cozumel in 2026; and Labadee, Haiti, vacationers will be able to create their perfect vacation days in more ways than one across The Bahamas and the eastern and western Caribbean.

More details about Perfect Day Mexico and the vacation brand's expanding destination lineup will be revealed in the coming months.*

*NOTE TO EDITOR:

Information and upcoming updates on Perfect Day Mexico are available on www.RoyalCaribbeanPressCenter.com/PerfectDayMexico.

About Royal Caribbean International

Royal Caribbean International, part of Royal Caribbean Group (NYSE: RCL), has delivered memorable vacations for more than 50 years. The cruise line's game-changing ships and private destinations revolutionize vacations with innovations and an all-encompassing combination of experiences, from thrills to dining and entertainment, for every type of family and vacationer. Voted "Best Cruise Line Overall" for 21 consecutive years in the Travel Weekly Readers Choice Awards, Royal Caribbean makes memories with adventurers across more than 300 destinations in 80 countries on all seven continents, including the line's top-rated private destination, Perfect Day at CocoCay in The Bahamas.

Media can stay up to date by following @RoyalCaribPR on X and visit www.RoyalCaribbeanPressCenter.com. For additional information or to book, vacationers can visit www.RoyalCaribbean.com, call (800) ROYAL-CARIBBEAN or contact their travel advisor.

Perfect Day, Royal Beach Club, Perfect Day Collection, Royal Beach Club Collection, and SEA the Future are trademarks of Royal Caribbean Cruises Ltd.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/hola-perfect-day-mexico-a-new-royal-caribbean-destination-is-on-its-way-302271883.html

SOURCE Royal Caribbean International

FAQ

When will Royal Caribbean's Perfect Day Mexico open?

Perfect Day Mexico is set to open in 2027 on Mexico's Caribbean coast in Mahahual.

What attractions will be featured at Royal Caribbean's Perfect Day Mexico (RCL)?

Perfect Day Mexico will feature an all-new waterpark, pools, beaches, restaurants, bars, and other locally inspired experiences. More details will be revealed in the coming months.

How does Perfect Day Mexico fit into Royal Caribbean's destination strategy?

Perfect Day Mexico is part of Royal Caribbean's expanding destination lineup, which includes Perfect Day at CocoCay in The Bahamas, Royal Beach Club Paradise Island, Royal Beach Club Cozumel, and Labadee in Haiti.

What is Royal Caribbean's approach to sustainability for Perfect Day Mexico?

Perfect Day Mexico aligns with Royal Caribbean Group's SEA the Future commitment, focusing on sustainable development, energizing communities, and accelerating innovation.

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