Rogers becomes title partner of Canada’s PGA TOUR Champions tournament

Rhea-AI Summary

Rogers Communications announced its title partnership with Canada's only PGA TOUR Champions tournament in Calgary, formerly the Shaw Charity Classic, with a $1 million donation to kickstart fundraising. The tournament has raised over $100 million for Alberta charities and continues to support children’s charities through the Rogers Birdies for Kids program. Rogers Charity Classic tickets are now on sale for the August 16-18, 2024 event.

Positive

• Rogers Communications continues its commitment to supporting children’s charities in Alberta through the Rogers Charity Classic, building on the tournament's legacy of raising over $100 million for Alberta charities since its inception.

• Rogers' $1 million donation and ongoing sponsorship of the tournament demonstrate its dedication to positively impacting communities in Alberta and supporting youth through programs like Rogers Birdies for Kids presented by AltaLink.

• The partnership between Rogers and the PGA TOUR Champions tournament in Calgary, along with the support of Canadian golf legend Mike Weir, strengthens the event's significance and promotes community engagement in Alberta.

Negative

• None.

Rogers tees off 2024 tournament with $1 million donation

Ticket sales start today for Rogers Charity Classic

CALGARY, Alberta, May 08, 2024 (GLOBE NEWSWIRE) -- Rogers Communications announced today it is the title partner of Canada’s only PGA TOUR Champions tournament in Calgary, formerly the Shaw Charity Classic, and is kickstarting fundraising for the event’s charitable arm with a $1 million donation.

“This tournament has made a real impact for communities, families and children in Alberta,” said Terrie Tweddle, Chief Brand and Communications Officer, Rogers. “We are immensely proud to honour the legacy of the Shaw family with the Rogers Charity Classic and to continue supporting children’s charities across Alberta.”

The tournament reached a major milestone last year, raising over $100 million for Alberta charities since its inception. The fund, rebranded as Rogers Birdies for Kids presented by AltaLink, supports thousands of youth annually in areas that include counselling, sports, and family support. Now through the end of August 2024, donations pledged through Rogers Birdies for Kids presented by AltaLink to participating charities are matched up to 50% through the program’s matching pool.

“We’re grateful to Rogers for its commitment to building on the tournament’s legacy and positively impacting communities in our province,” said Jim Riddell, Tournament Chairman, Rogers Charity Classic. “This family-friendly professional golf tournament is one of the most exciting highlights of summer in Calgary and more importantly is the difference it will make for the Alberta charities who support children and their families throughout the province.” 

Tickets are now on sale for the Rogers Charity Classic that will run from August 16 to 18, 2024. Rogers Charity Classic offers a variety of different packages for premier spectator and enhanced viewing and hosting experiences.

“Rogers Charity Classic is one of the premier events on the PGA TOUR Champions calendar and I always look forward to coming to Calgary each year to play in front of a Canadian crowd,” said Mike Weir, Canadian golf legend and Team Rogers athlete. “I am thrilled to continue being a part of this tournament alongside Rogers in supporting charities in Alberta.”

In 2023, Rogers completed its historic merger with Shaw and announced a new five-year sponsorship of the tournament. This partnership builds on Rogers’ commitment to growing the game in Canada and building strong communities in Alberta.

About Rogers
Rogers is Canada’s leading wireless, cable and media company that provides connectivity and entertainment to Canadian consumers and businesses across the country. Rogers shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For more information, please visit: rogers.com or investors.rogers.com.

About Rogers Charity Classic
Rogers Charity Classic hosts some of greatest names in golf at the Canyon Meadows Golf and Country Club in Calgary, Alberta each year. The field consists of stars from the PGA TOUR Champions who compete for US $2.4 million in a three-round, 54-hole stroke-play tournament. Led by a philanthropic Patron Group along with title partner Rogers Communications, the annual PGA TOUR Champions stop in Canada showcases Calgary to the world through its broadcast on the Golf Channel. The Tournament has raised more than $100 million since inception and helps thousands of Alberta youth annually through support to youth-based charities. For more information, please visit https://rogerscharityclassic.com/. Follow Rogers Charity Classic at facebook.com/rogerscharityclassic and on X, formerly Twitter.

For more information:
Rogers Communications, media@rci.rogers.com, 1-844-226-1338
Rogers Charity Classic, chris@rogerscharityclassic.com, 403-620-8731

FAQ

When is the Rogers Charity Classic taking place?

The Rogers Charity Classic will run from August 16 to 18, 2024.

What is the donation amount made by Rogers to kickstart fundraising for the tournament?

Rogers made a $1 million donation to kickstart fundraising for the event.

What is the program that matches donations pledged through Rogers Birdies for Kids presented by AltaLink?

Donations pledged through Rogers Birdies for Kids presented by AltaLink are matched up to 50% through the program's matching pool until the end of August 2024.

Who is the Tournament Chairman of the Rogers Charity Classic?

Jim Riddell serves as the Tournament Chairman of the Rogers Charity Classic event.

Who is the Canadian golf legend and Team Rogers athlete participating in the tournament?

Canadian golf legend Mike Weir is participating in the Rogers Charity Classic alongside Rogers in supporting charities in Alberta.