Rogers and TIFF Sign Multi-Year Deal
Rogers (RCI) and the Toronto International Film Festival (TIFF) have announced a three-year partnership extension through 2027, with Rogers continuing as the official Presenting Partner and sponsor of the People's Choice Award. The agreement follows TIFF's successful 2024 edition, which attracted 700,000 attendees.
The partnership includes several new initiatives: Rogers will create an original content series with TIFF's Studio 9 production team and produce a 50th edition TV special for Citytv. Rogers customers will receive exclusive access to VIP red carpet experiences through Rogers Beyond the Seat program. The 50th edition of TIFF will run from September 4-14, 2025.
Rogers (RCI) e il Toronto International Film Festival (TIFF) hanno annunciato un'estensione della partnership triennale fino al 2027, con Rogers che continuerà a essere il Partner Presentatore ufficiale e sponsor del People's Choice Award. L'accordo arriva dopo la riuscita edizione del 2024 di TIFF, che ha attratto 700.000 partecipanti.
La partnership include diverse nuove iniziative: Rogers creerà una serie di contenuti originali con il team di produzione Studio 9 di TIFF e produrrà uno speciale televisivo per il 50° anniversario da trasmettere su Citytv. I clienti di Rogers avranno accesso esclusivo a esperienze VIP sul tappeto rosso tramite il programma Rogers Beyond the Seat. La 50esima edizione di TIFF si terrà dal 4 al 14 settembre 2025.
Rogers (RCI) y el Festival Internacional de Cine de Toronto (TIFF) han anunciado una extensión de su asociación por tres años hasta 2027, con Rogers continuando como el Socio Presentador oficial y patrocinador del Premio del Público. El acuerdo sigue a la exitosa edición de 2024 de TIFF, que atrajo a 700,000 asistentes.
La asociación incluye varias nuevas iniciativas: Rogers creará una serie de contenido original con el equipo de producción Studio 9 de TIFF y producirá un especial de televisión por el 50° aniversario para Citytv. Los clientes de Rogers recibirán acceso exclusivo a experiencias VIP en la alfombra roja a través del programa Rogers Beyond the Seat. La 50° edición de TIFF se llevará a cabo del 4 al 14 de septiembre de 2025.
로저스(RCI)와 토론토 국제 영화제(TIFF)는 2027년까지 3년 파트너십 연장을 발표했습니다. 로저스는 공식 발표 파트너이자 관객상 스폰서로 계속 활동합니다. 이번 협약은 700,000명의 관객을 유치한 2024년 TIFF의 성공적인 에디션에 뒤따릅니다.700,000 참석자.
파트너십에는 여러 새로운 이니셔티브가 포함됩니다. 로저스는 TIFF의 Studio 9 제작 팀과 함께 오리지널 콘텐츠 시리즈를 제작하고 Citytv를 위한 50주년 특별 방송을 제작합니다. 로저스 고객은 Rogers Beyond the Seat 프로그램을 통해 VIP 레드 카펫 경험에 독점적으로 접근할 수 있습니다. TIFF의 50회 에디션은 2025년 9월 4일부터 14일에 열릴 예정입니다.
Rogers (RCI) et le Festival international du film de Toronto (TIFF) ont annoncé une prolongation de leur partenariat de trois ans jusqu'en 2027, avec Rogers continuant en tant que Partenaire Présentateur officiel et sponsor du Prix du public. Cet accord fait suite à l'édition 2024 réussie de TIFF, qui a attiré 700 000 participants.
Le partenariat comprend plusieurs nouvelles initiatives : Rogers créera une série de contenus originaux avec l'équipe de production Studio 9 de TIFF et produira un spécial télévisé pour le 50e anniversaire diffusé sur Citytv. Les clients de Rogers auront un accès exclusif à des expériences VIP sur le tapis rouge grâce au programme Rogers Beyond the Seat. La 50e édition de TIFF se déroulera du 4 au 14 septembre 2025.
Rogers (RCI) und das Toronto International Film Festival (TIFF) haben eine dreijährige Partnerschaft bis 2027 bekannt gegeben, wobei Rogers weiterhin als offizieller Präsentationspartner und Sponsor des Publikums-preises fungiert. Die Vereinbarung folgt auf die erfolgreiche Ausgabe 2024 von TIFF, die 700.000 Teilnehmer anlockte.
Die Partnerschaft umfasst mehrere neue Initiativen: Rogers wird mit dem Produktionsteam von TIFFs Studio 9 eine Originalinhalte-Serie erstellen und eine Fernsehspecial-Sendung zum 50. Jubiläum für Citytv produzieren. Rogers-Kunden erhalten exklusiven Zugang zu VIP-Erlebnissen auf dem roten Teppich über das Programm Rogers Beyond the Seat. Die 50. Ausgabe von TIFF findet vom 4. bis 14. September 2025 statt.
- Secured three-year partnership extension with major cultural event
- Exclusive content production rights for 50th anniversary special
- New revenue opportunity through VIP customer experiences
- Association with record-breaking attendance event (700,000 attendees)
- None.
Will bring Canadians exclusive content from the Festival
Will create VIP red carpet experience for Rogers customers
TORONTO, Jan. 21, 2025 (GLOBE NEWSWIRE) -- Toronto International Film Festival and Rogers are pleased to announce a three-year agreement that will see Rogers return as the official Presenting Partner of the Festival and the People’s Choice Award through 2027.
The expanded partnership builds on the success of TIFF ’24, which welcomed a record-breaking 700,000 attendees and hundreds of the world’s biggest filmmakers and stars. The 50th edition of the Toronto International Film Festival, presented by Rogers, will take place from September 4 to 14, 2025.
“We are excited to continue our partnership with Rogers through 2027, building on the terrific momentum we’ve created together,” said Cameron Bailey, CEO, TIFF. “We share a vision of celebrating Canadian storytelling and commitment to excellence on a global stage, and we look forward to working together to create a truly remarkable 50th edition of our Festival in September.”
“We are committed to supporting world-class film and cinema and bringing the best in entertainment to Canadians,” said Tony Staffieri, CEO, Rogers. “We look forward to celebrating TIFF’s 50th edition this year and to continuing a successful multi-year partnership.”
Rogers and TIFF will create a new original content series in partnership with TIFF’s in-house Studio 9 production team. Rogers will also develop and produce a 50th edition TV special to be aired exclusively on Citytv. Rogers customers will have access to VIP red carpet experiences through Rogers Beyond the Seat.
TIFF is marking a historic milestone with the 50th edition of the Festival and celebratory programming and events throughout the year. Look for an announcement next week with more information.
About Rogers Communications Inc.
Rogers is Canada’s communications and entertainment company and its shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For more information, please visit rogers.com or investors.rogers.com.
About TIFF
TIFF is a not-for-profit cultural organization with a mission to transform the way people see the world through film. An international leader in film culture, TIFF projects include the annual Toronto International Film Festival® in September; TIFF Lightbox, which features five cinemas, learning and entertainment facilities; and the innovative national distribution program Film Circuit. The organization generates an annual economic impact of
Media Contacts:
For TIFF: proffice@tiff.net
For Rogers: media@rci.rogers.com
FAQ
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