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Celebrity Cruises has announced its entry into river cruising with Celebrity River Cruises, starting operations in 2027. The company has placed an initial order for 10 ships that will operate in Europe, bringing the Edge Series ocean ships' design and sophistication to river cruising.
According to Royal Caribbean Group CEO Jason Liberty, approximately half of their guests have experienced or shown interest in river cruising. The expansion aims to meet growing demand for intimate, culturally enriching travel experiences while leveraging loyalty programs across their three brands to enhance customer engagement.
The new river cruise line will focus on premium experiences, offering locally inspired cuisine, unique shore excursions, and 360-degree views of historic cities. The vessels will incorporate design elements from Celebrity's Edge Series ships, emphasizing elevated hospitality and sophisticated styling. Specific details about destinations, fleet specifications, and excursions will be announced in the coming months.
