Rubrik Data Security Posture Management Unblocks AI Adoption with Single Platform
Rubrik announces the integration of Data Security Posture Management (DSPM) into Rubrik Security Cloud, set to launch in early 2025. This integration aims to address sensitive data exposure concerns in generative AI adoption by providing enhanced data visibility and control across cloud, SaaS, and on-premises environments.
The new DSPM feature allows existing Rubrik customers to activate capabilities within their current environment without lengthy deployment processes. The solution utilizes Microsoft MIP labeling to classify data and identify risks, helping organizations proactively reduce data risks and accelerate secure AI adoption.
Key benefits include automated sensitive data classification, risk reduction for Gen AI tools, remediation of excessive permissions, and correction of data classification labels, all while leveraging existing Rubrik Security Cloud infrastructure.
Rubrik annuncia l'integrazione della Data Security Posture Management (DSPM) nel Rubrik Security Cloud, prevista per il lancio all'inizio del 2025. Questa integrazione mira ad affrontare le preoccupazioni riguardo all'esposizione dei dati sensibili nell'adozione dell'AI generativa, offrendo una visibilità e un controllo migliorati sui dati in ambienti cloud, SaaS e on-premises.
La nuova funzione DSPM consente ai clienti esistenti di Rubrik di attivare le funzionalità all'interno del loro ambiente attuale senza processi di implementazione lunghi. La soluzione utilizza l'etichettatura Microsoft MIP per classificare i dati e identificare i rischi, aiutando le organizzazioni a ridurre proattivamente i rischi legati ai dati e accelerare l'adozione sicura dell'AI.
I principali vantaggi includono la classificazione automatizzata dei dati sensibili, la riduzione dei rischi per gli strumenti di Gen AI, la correzione delle autorizzazioni e l'adeguamento delle etichette di classificazione dei dati, il tutto sfruttando l'infrastruttura esistente del Rubrik Security Cloud.
Rubrik anuncia la integración de Data Security Posture Management (DSPM) en Rubrik Security Cloud, que se lanzará a principios de 2025. Esta integración tiene como objetivo abordar las preocupaciones sobre la exposición de datos sensibles en la adopción de IA generativa, proporcionando una mejor visibilidad y control de los datos en entornos en la nube, SaaS y locales.
La nueva función DSPM permite a los clientes existentes de Rubrik activar capacidades dentro de su entorno actual sin procesos de implementación prolongados. La solución utiliza el etiquetado de Microsoft MIP para clasificar datos e identificar riesgos, ayudando a las organizaciones a reducir proactivamente los riesgos de datos y acelerar la adopción segura de IA.
Los principales beneficios incluyen la clasificación automatizada de datos sensibles, la reducción de riesgos para herramientas de Gen AI, la remediación de permisos excesivos y la corrección de etiquetas de clasificación de datos, todo aprovechando la infraestructura existente de Rubrik Security Cloud.
Rubrik은 Data Security Posture Management (DSPM)을 Rubrik Security Cloud에 통합한다고 발표했으며, 이는 2025년 초에 출시될 예정입니다. 이 통합은 생성 AI 채택 시 민감한 데이터 노출 문제를 해결하기 위해 클라우드, SaaS 및 온프레미스 환경 전반에 걸쳐 데이터 가시성과 제어를 향상시키는 것을 목표로 합니다.
새로운 DSPM 기능은 기존 Rubrik 고객이 긴 배포 프로세스 없이 현재 환경 내에서 기능을 활성화할 수 있도록 합니다. 이 솔루션은 Microsoft MIP 레이블링을 사용하여 데이터를 분류하고 위험을 식별하며, 조직이 데이터 위험을 적극적으로 줄이고 안전한 AI 채택을 가속화하는 데 도움을 줍니다.
주요 이점으로는 자동화된 민감한 데이터 분류, Gen AI 도구에 대한 위험 감소, 과도한 권한 해소 및 데이터 분류 레이블 수정 등이 있으며, 이는 모두 기존의 Rubrik Security Cloud 인프라를 활용합니다.
Rubrik annonce l'intégration de Data Security Posture Management (DSPM) dans Rubrik Security Cloud, prévue pour un lancement début 2025. Cette intégration vise à traiter les préoccupations relatives à l'exposition de données sensibles dans l'adoption de l'IA générative en offrant une visibilité et un contrôle améliorés des données dans les environnements cloud, SaaS et sur site.
La nouvelle fonctionnalité DSPM permet aux clients existants de Rubrik d'activer des capacités au sein de leur environnement actuel sans processus de déploiement longs. La solution utilise le balisage Microsoft MIP pour classer les données et identifier les risques, aidant ainsi les organisations à réduire proactivement les risques liés aux données et à accélérer l'adoption sécurisée de l'IA.
Les principaux avantages comprennent la classification automatisée des données sensibles, la réduction des risques pour les outils d'IA générative, la remédiation des permissions excessives et la correction des étiquettes de classification des données, le tout en tirant parti de l'infrastructure existante de Rubrik Security Cloud.
Rubrik kündigt die Integration von Data Security Posture Management (DSPM) in die Rubrik Security Cloud an, die Anfang 2025 eingeführt werden soll. Diese Integration zielt darauf ab, Bedenken hinsichtlich der Exposition sensibler Daten bei der Nutzung generativer KI anzusprechen, indem sie eine verbesserte Datenverfügbarkeit und Kontrolle in Cloud-, SaaS- und On-Premises-Umgebungen bietet.
Das neue DSPM-Feature ermöglicht es bestehenden Rubrik-Kunden, Funktionen innerhalb ihrer aktuellen Umgebung ohne lange Bereitstellungsprozesse zu aktivieren. Die Lösung nutzt Microsoft MIP-Labeling zur Klassifizierung von Daten und Identifizierung von Risiken, wodurch Organisationen proaktiv Datenrisiken verringern und die sichere Nutzung von KI beschleunigen können.
Zu den wichtigsten Vorteilen gehören die automatisierte Klassifizierung sensibler Daten, die Risikominderung für Gen AI-Tools, die Korrektur übermäßiger Berechtigungen und die Anpassung von Datenklassifizierungs-Labels, während die vorhandene Rubrik Security Cloud-Infrastruktur genutzt wird.
- Integration of DSPM into existing Rubrik Security Cloud platform reduces deployment complexity
- Simplified activation process for current customers without need for new data scans
- Automated classification and control of sensitive data across multiple environments
- Product won't be available until early 2025, indicating a significant wait time for implementation
Insights
The integration of DSPM into Rubrik Security Cloud represents a significant strategic move in the data security market. The platform's ability to combine cyber recovery with data security posture management addresses a critical market need as organizations grapple with AI adoption risks. The early 2025 release timeline positions Rubrik to capitalize on the growing demand for AI-ready security solutions.
The technical architecture leveraging existing infrastructure for DSPM deployment is particularly noteworthy - it eliminates the typical months-long implementation cycles of standalone solutions. The integration with Microsoft MIP labeling for classification demonstrates strong ecosystem alignment. However, the delayed launch timing could allow competitors to gain market share in the rapidly evolving AI security space.
This product launch aligns perfectly with current market dynamics where organizations are increasingly concerned about data security in AI implementations. With a
The timing of this announcement, coupled with the recent Microsoft 365 Copilot integration, shows Rubrik's commitment to building a comprehensive AI-ready security ecosystem. This could potentially expand their total addressable market and strengthen their competitive position against standalone DSPM providers.
- Rubrik Security Cloud (RSC) now combines Data Security Posture Management (DSPM) and Cyber Recovery capabilities within a single, trusted Cyber Resilience platform
- Simplified DSPM deployment for current customers provides near real-time views into data proliferation to reduce sensitive data exposure risk
- Utilizes Microsoft MIP labeling to classify data and identify risks across cloud, SaaS, and on-premises environments
[Editor's Note: Today’s announcement comes on the heels of the recently launched Rubrik DSPM for Microsoft 365 Copilot, providing greater visibility and control of sensitive data, reducing the risk of exposure, and empowering organizations to quickly and securely adopt Copilot.]
“Gen AI can unlock innovation for organizations of all sizes and industries, but it doesn’t come without challenges. While many are eager to deploy these tools, ensuring the right data is being inputted can be a time-consuming task, ultimately slowing down implementation,” said Mike Tornincasa, Chief Business Officer at Rubrik. “Additionally, organizations struggle to contain the risk of sensitive or critical data getting leaked through Gen AI, especially as that data grows rapidly across fragmented environments. Having Rubrik DSPM within Rubrik's comprehensive Cyber Resilience platform reduces that complexity to help accelerate AI adoption, and secure data wherever it lives.”
Unlike standalone DSPM solutions that require a lengthy, months-long deployment process, Rubrik DSPM allows existing Rubrik customers to simply activate DSPM capabilities within their current Rubrik environment. This activation empowers organizations to proactively reduce data risks across fragmented cloud, SaaS, and on-premises environments, to accelerate secure AI adoption and ensure their sensitive data remains protected.
Key Benefits of DSPM in Rubrik Security Cloud:
- Gain control and visibility of data: Automatically find and classify sensitive data across cloud, SaaS, and on-premises environments, and put security controls in place to reduce the risk of sensitive data exposure.
- Safely and confidently enable Gen AI use cases: Identify and remediate excessive permissions to reduce risk of sensitive data exposure through Gen AI tools to unauthorized users.
- Identify and correct data classification: Identify and remediate missing or inaccurate data sensitivity labels to help prevent unauthorized user access to sensitive data.
- Drive immediate value: Leverage existing and trusted Rubrik Security Cloud infrastructure for DSPM to reduce deployment time, creation of multiple snapshots of your data for disconnected tools, disruptive scans on live systems, and the need for additional security audits from a separate tool.
Rubrik DSPM in Rubrik Security Cloud will be generally available in early 2025. For more information, register for the Cloud Resilience Summit taking place virtually on Wednesday, December 11, 2024.
About Rubrik
Rubrik (NYSE: RBRK) is on a mission to secure the world’s data. With Zero Trust Data Security™, we help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications. We help organizations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked.
For more information please visit www.rubrik.com and follow @rubrikInc on X (formerly Twitter) and Rubrik on LinkedIn.
SAFE HARBOR STATEMENT:
Any unreleased services or features referenced in this document are not currently available and may not be made generally available on time or at all, as may be determined in our sole discretion. Any such referenced services or features do not represent promises to deliver, commitments, or obligations of Rubrik, Inc. and may not be incorporated into any contract. Customers should make their purchase decisions based upon services and features that are currently generally available.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241210080577/en/
Media Contact:
Meghan Fintland
Head of Global PR, Rubrik
925.785.9192
Meghan.Fintland@rubrik.com
Source: Rubrik
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