Raven Autonomy™ Names the JRT agency® Global Communications Agency of Record

Rhea-AI Summary

Raven Industries announced the selection of the JRT agency as the agency of record for its Raven Autonomy platform, aimed at enhancing global brand positioning and marketing strategy for driverless agricultural technology. This decision follows a nationwide agency review and reflects Raven's commitment to achieving immediate marketing goals.

Through this partnership, the JRT agency will enhance awareness of Raven's innovations in autonomous agriculture, leveraging digital and traditional marketing methods.

Positive

• Selection of a reputable agency to enhance brand positioning for Raven Autonomy.
• Focus on innovative driverless agricultural technology aligns with market trends.
• Partnership aims to elevate awareness and excitement about Raven's technological advancements.

Negative

• None.

FARMINGTON HILLS, Mich., March 9, 2021 /PRNewswire/ -- Raven Industries, Inc., the leader in precision agriculture solutions, has selected the JRT agency^® as agency of record for Raven Autonomy™, a key strategic growth platform for Raven Applied Technology, after a nationwide agency review.

What really stood out about JRT was their ability to move quickly against our immediate marketing goals.

JRT, a fully integrated communications agency, will support Raven Autonomy's global brand positioning and marketing strategy. The focus is elevating awareness and creating excitement for its revolutionary technology innovations in driverless AG technology and autonomous agriculture, and how it is communicated to new and existing customers around the world.

"What really stood out about JRT was their ability to move quickly against our immediate marketing goals while providing an actionable strategic path forward," said Nick Langerock, Director of Strategic Marketing at Raven Industries. "We set out to Solve Great Challenges and our Driverless Ag Technology is powered by our incredible advancements in machine control technology. JRT made it very clear that brave and bold will lead the way in the market and we strongly agree."

"With significant investments and recent acquisitions in place, now is the time for Raven Autonomy to build a leadership position in providing precision agriculture solutions and position itself as the bonafide leader in autonomous solutions," said Mark Bellissimo, Chief Executive Officer at the JRT agency^®. "We are thrilled to be working alongside Raven as the technology solutions leader to uniquely position them as the 'one to watch' for what is coming next in Autonomy."

The JRT agency^® will work closely with Raven Autonomy™ supporting key branding, marketing and messaging initiatives, including traditional and digital advertising, website and collateral development, virtual and trade show experiences, PR and media relations.

About The JRT agency^®

The JRT agency^® is a thoroughly modern communications company that moves brands at the speed of the customer. Although 46 years old, JRT always thinks like a start-up, providing a portfolio of digital-first services, including brand strategy, advertising, desktop and mobile platform development, B2B, B2C, multimedia creative, production, data management, environmental image engineering, influencer and experiential marketing, and more. To learn more, visit www.thejrtagency.com.

About Raven Industries, Inc.

Raven Industries (NASDAQ: RAVN) is dedicated to providing innovative, high-value products and solutions that solve great challenges throughout the world. Raven is a leader in precision agriculture, high-performance specialty films, and lighter-than-air technologies. Since 1956, Raven has designed, produced, and delivered exceptional solutions, earning the company a reputation for innovation, product quality, high performance, and unmatched service. For more information, visit http://ravenind.com.

About Raven Applied Technology

Raven Applied Technology is helping feed a growing population by delivering impactful technology that improves agricultural efficiency for custom applicators and growers around the world. From field computers to sprayer and planter controls, GPS guidance steering systems, and wireless and logistics technology, Raven provides precision agriculture products and solutions designed to reduce operating costs and improve yields. http://ravenprecision.com

Media Contact:
Louise Hackett
The JRT Agency
Director, Public Relations
louhackett@thejrtagency.com 
248.494.1006

 

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SOURCE The JRT agency

FAQ

What is the significance of Raven Industries selecting the JRT agency?

The selection of the JRT agency aims to enhance Raven Autonomy's brand positioning and marketing strategy, essential for promoting innovative driverless agricultural technology.

How will the JRT agency support Raven Autonomy?

The JRT agency will support Raven Autonomy through traditional and digital advertising, PR, media relations, and collateral development to boost awareness and customer engagement.

What are the immediate marketing goals for Raven Industries?

Raven Industries aims to achieve effective brand positioning and elevated awareness for its driverless AG technology, leveraging the expertise of the JRT agency.

When was the JRT agency selected by Raven Industries?

The JRT agency was selected on March 9, 2021, as part of a nationwide agency review process.