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LiveRamp Holdings, Inc. (NYSE: RAMP) is a prominent technology company recognized for its leading data connectivity platform. Leveraging core identity resolution capabilities and an extensive network, LiveRamp empowers businesses and their partners to connect, control, and activate data effectively. This transformation of customer experiences helps generate significant business outcomes. LiveRamp's infrastructure, which is fully interoperable and neutral, grants end-to-end addressability to top global brands, agencies, and publishers.
LiveRamp's suite of products and services revolves around the principles of consumer privacy, data ethics, and foundational identity. Their platform offers a connected customer view with both clarity and context, ensuring the protection of brand and consumer trust. Key offerings include identity resolution, data activation, and privacy-centric identifiers such as RampID.
Recent achievements highlight LiveRamp's strategic partnerships and innovations. Notably, their collaboration with Cross Screen Media enhances targeting and measurement capabilities, preparing for a cookieless future by integrating RampID for audience-based activation and measurement across various channels. Similarly, a partnership with MobileFuse leverages the Authenticated Traffic Solution, boosting privacy-centric monetization by 303% and increasing fill rates by 317%.
Financially, LiveRamp has demonstrated robust performance, with detailed quarterly and annual results reflecting both GAAP and non-GAAP measures. These results offer insights into operational performance, adjusting for non-cash stock compensation, restructuring charges, and other relevant expenses. The company continues to pursue strategic initiatives to align its costs and operating plans with current economic conditions.
LiveRamp is committed to innovation and excellence in data connectivity, privacy, and ethics, positioning itself as a vital player in the global data ecosystem. For more detailed information, visit www.liveramp.com.
LiveRamp (NYSE: RAMP) highlights a successful campaign with DG Media Network to enhance digital outreach to rural customers. By leveraging its Data Collaboration Platform, LiveRamp enables advertisers to access nearly 100% of Dollar General's customer base, equating to two billion annual transactions. This partnership enhances analytics, improves return on advertising spend, and strengthens connections with CPG brands. LiveRamp's platform facilitates a privacy-centric approach to data collaboration across a network of over 50 companies, allowing tailored marketing strategies and significantly bridging the digital gap in underserved areas.
LiveRamp (NYSE: RAMP) has partnered with Adobe to integrate its RampID within Adobe's Real-Time Customer Data Platform (CDP) as part of Adobe Experience Cloud. This collaboration aims to streamline customer data activation for marketers, enabling them to connect first-party data efficiently across various platforms including DSPs and premium publishers. The integration allows marketers to build intelligent audiences for better campaign personalization and reach customers effectively. LiveRamp’s RampID supports marketers in leveraging offline and online data for targeted advertising while ensuring privacy compliance.
LiveRamp (NYSE: RAMP) has launched a new module empowering privacy-safe, multi-party collaborations that enhance cross-screen measurement capabilities. Early adopters include Hill’s Pet Nutrition, DISH Media, Snap Inc., and TelevisaUnivision. The innovative Data Collaboration platform enables brands, publishers, and data providers to share insights while ensuring compliance with privacy policies. This new solution provides exclusivity in accessing partner datasets, ultimately driving revenue growth and improved customer experiences. LiveRamp aims to simplify data collaboration, addressing the challenges faced in fragmented marketing data environments and enhancing partnership value.
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