LiveRamp Launches Secure and Flexible Data Collaboration Capabilities for Cross-Screen Measurement Across Multiple Partners

Rhea-AI Summary

LiveRamp (NYSE: RAMP) has launched a new module empowering privacy-safe, multi-party collaborations that enhance cross-screen measurement capabilities. Early adopters include Hill’s Pet Nutrition, DISH Media, Snap Inc., and TelevisaUnivision. The innovative Data Collaboration platform enables brands, publishers, and data providers to share insights while ensuring compliance with privacy policies. This new solution provides exclusivity in accessing partner datasets, ultimately driving revenue growth and improved customer experiences. LiveRamp aims to simplify data collaboration, addressing the challenges faced in fragmented marketing data environments and enhancing partnership value.

Positive

• Launch of a new Data Collaboration module enhances cross-screen measurement.
• Early adopters including major companies like DISH Media and Snap Inc. show positive market reception.
• Solution enables brands to access more partner datasets, potentially increasing revenue.

Negative

• None.

New solution strengthens brand, commerce, and publisher partnerships with unprecedented access to partner data in a controlled way

Hill’s Pet Nutrition, Ampersand, DISH Media, Snap Inc. and TelevisaUnivision among first users to collaborate

SAN FRANCISCO--(BUSINESS WIRE)-- LiveRamp (NYSE: RAMP) today introduced a new module for privacy-safe, multi-party collaboration to unlock cross-screen measurement and more on its Data Collaboration platform. The solution is designed for brands, publishers, retailers, platforms and data providers to collaborate with partners across channels. Its capabilities allow an unprecedented balance of control for publishers and data providers, flexibility for brands and retailers, and simplified compliance for all, allowing users to navigate data requirements across partners while maintaining compliance with evolving privacy policies. With this flexibility, LiveRamp customers gain exclusive access to more partner datasets so all parties can increase revenue and enhance customer experiences while maintaining control over their data. More than 20 partners have worked closely with LiveRamp’s new solution over the past year, with early adopters including Ampersand, DISH Media, Snap, Inc., TelevisaUnivision, Hill’s Pet Nutrition, and Pinterest with the Albertsons Media Collective.

Marketing data is fragmented across partner and data environments, making it difficult for businesses to access the holistic insights needed to prove media ROI. The ecosystem must also balance the need to protect consumer data for compliance with all privacy, security and regulatory controls. LiveRamp’s new solution addresses these challenges with a trusted, privacy-first infrastructure that allows multiple parties to work together. Partners can gather and share data from various sources to unlock combined insights. The compilation of sales, audience and campaign data with exposure or other third-party data enables enterprises to attain a comprehensive view of their customer from exposure to purchase, and deliver better customer experiences that respect individuals’ privacy.

Brands Gain Intelligence and Insights While Media and Data Owners Maintain Control

• "With LiveRamp, we've increased the value we're able to extract from our important publisher relationships with DISH Media and others. The ability to safely and securely access and analyze more data has allowed us to better understand our customers and measure the true impact of our marketing activities. We plan to build upon this success and strengthen more of our media and retail partnerships," said Joe Keating, Analytics Director at Hill’s Pet Nutrition.
• “LiveRamp’s solution unlocks further measurement in advanced TV. Brands now have access to measure deduplicated reach across their entire TV investment, all with privacy compliance at its core,” said Justin Rosen, SVP Data & Insights at Ampersand.
• “We are thrilled to be among the first MVPDs to work with LiveRamp’s clean room solution. DISH Media is consistent in seeking technology, partnerships, and innovations that drive results and move advanced advertising forward,” said Kemal Bokhari, Head of Data, Measurement, and Analytics, DISH Media.
• “Increasing data collaboration activities with our advertisers is a key priority for Snap as we continue strengthening the value we deliver to partners. Solutions like those provided by LiveRamp can aid us in successfully meeting this demand while ensuring privacy protection & data minimization,” said Christopher Plambeck, Vice President of Marketing Science at Snap, Inc.
• “As more brands, agencies and publishers adopt clean room resolutions to tackle privacy challenges, it’s critical we find ways to make it more accessible to agencies and advertisers. LiveRamp helps solve this by reducing the complexity of the clean rooms through their suite of market tools in a meaningful way,” said Kent Tseng, VP Product Management, Advanced Advertising at TelevisaUnivision.

Kimberly Bloomston, SVP of Product at LiveRamp, added, “The modern ecosystem demands interoperability, trust and accountability in order to thrive amid a labyrinth of partner requirements and regulatory and technical changes. LiveRamp is meeting this need by enhancing our data collaboration platform with new functionalities that traverse these requirements while supporting growing cloud adoption. Privacy-conscious and configurable, LiveRamp’s solutions are transforming the value of partnerships through an unprecedented value exchange that benefits everyone involved.”

LiveRamp is the data collaboration engine connecting the world’s most innovative companies to a premier global ecosystem. Offering scale, reach and flexibility to collaborate wherever data lives, LiveRamp recently announced support for AWS Clean Rooms and an expanded partnership with Snowflake to help brands and their partners build enduring brand value through collaboration.

Reach out to info@liveramp.com to learn about our collaboration beta program today.

About LiveRamp

LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.

Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements. LiveRamp is based in San Francisco, California with offices worldwide. Learn more at www.liveramp.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230228005707/en/

Christine Travis

PR@liveramp.com

Source: LiveRamp

FAQ

What is LiveRamp's new Data Collaboration module?

LiveRamp's new Data Collaboration module enables privacy-safe, multi-party collaborations that enhance cross-screen measurement and insights sharing.

Who are the early adopters of LiveRamp's new solution?

Early adopters include Hill’s Pet Nutrition, DISH Media, Snap Inc., and TelevisaUnivision.

How does LiveRamp ensure privacy compliance in its new solution?

LiveRamp's solution is designed to facilitate compliance with evolving privacy policies while allowing data sharing among partners.

What benefits does the new solution provide to brands?

Brands gain exclusive access to additional datasets, improving revenue opportunities and customer experiences.

What are the main challenges LiveRamp's new solution addresses?

The solution addresses fragmented marketing data access and the need for compliance with privacy and regulatory requirements.