LiveRamp Introduces New Capabilities to Fast-Track Value and Boost Marketing Impact
LiveRamp (NYSE: RAMP) has unveiled the latest version of its Data Collaboration Platform, designed to accelerate customers' time to value and enhance marketing effectiveness. The new features include:
1. Self-service first-party identity graphs for more accurate activation, measurement, and optimization.
2. Standardized queries for immediate insights with clean room measurement.
3. Faster activation and performance across LiveRamp's collaboration network.
4. Direct activation with Google's Display & Video 360 PAIR.
The platform improvements aim to expedite consumer insights, ecosystem activation, and clean room value. LiveRamp has collaborated with over 130 brands, publishers, and media networks, including Ampersand, DISH, Fox/TUBI, LG Ads, LinkedIn, Pinterest, and numerous retail media networks.
LiveRamp (NYSE: RAMP) ha svelato l'ultima versione della sua Piattaforma di Collaborazione Dati, progettata per accelerare il tempo di realizzazione del valore per i clienti e migliorare l'efficacia del marketing. Le nuove funzionalità includono:
1. Grafi di identità di prima parte self-service per attivazioni, misurazioni e ottimizzazioni più accurate.
2. Query standardizzate per ottenere immediatamente approfondimenti tramite misurazioni in clean room.
3. Attivazione e performance più rapide attraverso la rete di collaborazione di LiveRamp.
4. Attivazione diretta con Google Display & Video 360 PAIR.
I miglioramenti della piattaforma mirano a velocizzare l'analisi del consumatore, l'attivazione dell'ecosistema e il valore della clean room. LiveRamp ha collaborato con oltre 130 marchi, editori e reti media, tra cui Ampersand, DISH, Fox/TUBI, LG Ads, LinkedIn, Pinterest e numerose reti di media retail.
LiveRamp (NYSE: RAMP) ha dado a conocer la última versión de su Plataforma de Colaboración de Datos, diseñada para acelerar el tiempo de valor de los clientes y mejorar la efectividad del marketing. Las nuevas características incluyen:
1. Gráficos de identidad de primera parte de autoservicio para activaciones, mediciones y optimizaciones más precisas.
2. Consultas estandarizadas para obtener información inmediata con mediciones en salas limpias.
3. Activación y rendimiento más rápidos a través de la red de colaboración de LiveRamp.
4. Activación directa con Google Display & Video 360 PAIR.
Las mejoras de la plataforma tienen como objetivo acelerar los conocimientos del consumidor, la activación del ecosistema y el valor de la sala limpia. LiveRamp ha colaborado con más de 130 marcas, editores y redes de medios, incluidos Ampersand, DISH, Fox/TUBI, LG Ads, LinkedIn, Pinterest y numerosas redes de medios de venta minorista.
LiveRamp (NYSE: RAMP)는 고객의 가치를 빠르게 실현하고 마케팅 효과성을 높이기 위해 설계된 데이터 협업 플랫폼의 최신 버전을 공개했습니다. 새로운 기능은 다음과 같습니다:
1. 정확한 활성화, 측정 및 최적화를 위한 셀프 서비스 1차 신원 그래프.
2. 클린 룸 측정으로 즉각적인 인사이트를 제공하는 표준화된 쿼리.
3. LiveRamp의 협업 네트워크를 통한 빠른 활성화 및 성능.
4. Google의 Display & Video 360 PAIR를 통한 직접 활성화.
플랫폼 개선 사항은 소비자 인사이트의 신속화, 생태계 활성화 및 클린 룸의 가치를 목표로 합니다. LiveRamp는 Ampersand, DISH, Fox/TUBI, LG Ads, LinkedIn, Pinterest 및 다수의 소매 미디어 네트워크를 포함하여 130개 이상의 브랜드, 퍼블리셔 및 미디어 네트워크와 협력해왔습니다.
LiveRamp (NYSE: RAMP) a dévoilé la dernière version de sa Plateforme de Collaboration de Données, conçue pour accélérer le temps de valeur pour les clients et améliorer l'efficacité marketing. Les nouvelles fonctionnalités incluent :
1. Graphiques d'identité de première partie en libre-service pour une activation, une mesure et une optimisation plus précises.
2. Requêtes standardisées pour des insights immédiats grâce à une mesure en salle propre.
3. Activation et performance plus rapides à travers le réseau de collaboration de LiveRamp.
4. Activation directe avec Google Display & Video 360 PAIR.
Les améliorations de la plateforme visent à accélérer les insights consommateurs, l'activation de l'écosystème et la valeur des salles propres. LiveRamp a collaboré avec plus de 130 marques, éditeurs et réseaux médias, y compris Ampersand, DISH, Fox/TUBI, LG Ads, LinkedIn, Pinterest et de nombreux réseaux de médias de détail.
LiveRamp (NYSE: RAMP) hat die neueste Version seiner Daten-Kollaborationsplattform vorgestellt, die darauf abzielt, die Wertschöpfungszeit für Kunden zu beschleunigen und die Marketingeffektivität zu steigern. Zu den neuen Funktionen gehören:
1. Self-Service-Identitätsgraphen aus erster Hand für genauere Aktivierung, Messung und Optimierung.
2. Standardisierte Abfragen für sofortige Einblicke mit sauberer Raummessung.
3. Schnellere Aktivierung und Leistung über das Kollaborationsnetzwerk von LiveRamp.
4. Direkte Aktivierung mit Google Display & Video 360 PAIR.
Die Verbesserungen der Plattform zielen darauf ab, Verbraucher-Insights, Ecosystem-Aktivierung und den Wert von Clean Rooms zu beschleunigen. LiveRamp hat mit über 130 Marken, Verlagen und Mediennetzwerken zusammengearbeitet, darunter Ampersand, DISH, Fox/TUBI, LG Ads, LinkedIn, Pinterest und zahlreiche Einzelhandelsmediennetzwerke.
- Introduction of self-service capability for first-party identity graphs, potentially improving marketing ROI
- Implementation of standardized queries to accelerate clean room value and insights
- Expansion of collaboration network to over 130 brands, publishers, and media networks
- Direct activation capability with Google's Display & Video 360 PAIR
- Reduced time-to-value for customers, potentially leading to faster business outcomes
- None.
Insights
LiveRamp's latest platform update represents a significant advancement in data collaboration capabilities, potentially impacting the company's competitive position and market share. The introduction of self-service first-party identity graphs and standardized clean room queries addresses key industry pain points, potentially accelerating adoption and customer value realization.
Key improvements include:
- Faster identity graph creation (reduced to hours)
- Streamlined activation with Google's Display & Video 360 PAIR
- Standardized query library for quick clean room insights
These enhancements could lead to increased customer satisfaction, retention and potentially higher revenue per customer. The platform's expanded partner network, including 130+ brands and 30+ top retail media networks, strengthens LiveRamp's ecosystem, creating a moat against competitors.
However, the impact on LiveRamp's financials remains to be seen. While these improvements address market demands, the company will need to demonstrate tangible revenue growth and market share gains in upcoming quarters to justify a positive outlook. Investors should monitor customer adoption rates and revenue metrics closely in future earnings reports.
New features in the LiveRamp Data Collaboration Platform increase speed and efficiency, and unlock immediate value from clean rooms
According to a commissioned study conducted by Forrester Consulting,
Leveraging the world’s most robust collaboration ecosystem, LiveRamp’s platform helps customers create business value through their data and unlock new opportunities by maximizing their partnership networks with partnerships. LiveRamp has worked with more than 130 brands, publishers, and media networks using LiveRamp’s clean room to power cross-cloud data collaboration through unprecedented connectivity to first- and second-party data. Collaboration partners include Ampersand, DISH, Fox/TUBI, LG Ads, LinkedIn, Pinterest, and over 30 of the top retail media networks.
The new platform features improve performance across these areas:
- Instantly build a first-party identity graph to grow insights and revenue via Identity Engine: Companies can more easily stitch together and resolve all of their own first-party data back to an individual, based on their own rules, reducing what was a complex process to hours. This enables clients to more accurately activate, measure, and optimize across all consumer experiences, driving strong marketing ROI.
- Operate with greater speed and efficiency to expedite consumer insights and ecosystem activation: New platform optimizations enable customers to more quickly activate and generate insights across LiveRamp’s collaboration network of hundreds of partners. This now includes the ability for customers to directly activate with Google’s Display & Video 360 PAIR (Publisher Advertiser Identity Reconciliation), via self-service.
- Accelerate clean room value through new standardized query library: Brands, media networks, and platforms can now unlock immediate value from their LiveRamp clean room investments through enhanced standardization, taking advantage of top use cases across the largest network for collaboration partners. Clients can get started with a new partner within hours, unlocking immediate access to insights, saving valuable time, and driving faster, more efficient outcomes.
“LiveRamp maintains strong relationships with our customers and takes their feedback into close consideration, helping us to continuously improve our product and drive the results customers need. As we continue to evolve our Data Collaboration Platform, our goal has been to shift customers’ time-to-value to days, and even hours, in order to help them immediately realize the transformational promises of data collaboration, make adjustments to their strategies, then drive even greater returns. With the ability to gain value in such short times, customers starting data collaboration gain significant advantages, and are able to strengthen their collaboration networks to drive even more value,” said Kimberly Bloomston, Chief Product Officer, LiveRamp.
Learn more about how LiveRamp can help your company drive marketing impact at liveramp.com/our-platform.
About LiveRamp
LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and enterprise identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.
Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements. LiveRamp is based in
View source version on businesswire.com: https://www.businesswire.com/news/home/20241003404783/en/
Michelle Millsap
PR@liveramp.com
Source: LiveRamp
FAQ
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