Rite Aid Expands Partnership with Instacart to Offer EBT SNAP Online Payment Option from more than 1,400 Locations

Rhea-AI Summary

Rite Aid (OTC: RADCQ) has expanded its partnership with Instacart (NASDAQ: CART) to allow the use of Electronic Benefits Transfer (EBT) cards for the Supplemental Nutrition Assistance Program (SNAP) as an online payment option. This service is now available at over 1,400 Rite Aid and Bartell Drugs locations across the U.S. The move aims to provide greater access to essential items for SNAP beneficiaries, with same-day delivery options available. Rite Aid's Chief Marketing Officer, Jeanniey Walden, emphasized the importance of offering flexible and convenient shopping experiences for all customers.

Positive

• Expanded partnership with Instacart to include EBT SNAP online payment option.
• Availability at over 1,400 Rite Aid and Bartell Drugs locations nationwide.
• Enhanced access to essential items for SNAP beneficiaries through same-day delivery.
• Commitment to flexible and convenient shopping experiences for all customers.
• Instacart reaches 96% of SNAP households in all 50 states and Washington D.C.
• Improved access to health and wellness products that meet customers' needs and budgets.

Negative

• No specific financial gains or projections associated with the partnership are mentioned.
• Potential increase in operational complexity due to the new payment system.
• Dependence on Instacart's technology for successful implementation.

Rite Aid’s expanded partnership with the leading online grocery technology platform allows greater access to groceries and pantry essentials for eligible customers

PHILADELPHIA--(BUSINESS WIRE)-- Rite Aid (OTC: RADCQ) today announced its expanded partnership with Instacart (NASDAQ: CART), the leading grocery technology company in North America, allowing use of an Electronic Benefits Transfer (EBT) card for the Supplemental Nutrition Assistance Program (SNAP) as an online payment option for eligible items on its Instacart digital storefront. Available from over 1,400 Rite Aid and Bartell Drugs locations nationwide, this new online payment option provides seamless access to essential items Rite Aid customers need to enhance their well-being, while offering additional convenience to communities with SNAP benefits through same-day delivery.

“Our stores are a trusted retail destination for a wide selection of health and wellness products that meet our shoppers’ needs and fit within their budgets,” said Jeanniey Walden, Senior Vice President and Chief Marketing Officer at Rite Aid. “By offering this new payment option through Instacart, we are continuing our efforts to provide a flexible and convenient shopping experience for all customers. Broadening access to pantry staples and groceries connects our customers to the critical items they need, helping more families achieve whole health.”

“Instacart is committed to offering SNAP beneficiaries the best selection and choice through our marketplace. Today, we reach 96% of SNAP households in all 50 states and Washington D.C., providing online SNAP acceptance and access to essential items, with affordable and convenient delivery,” said Sarah Mastrorocco, Vice President and General Manager of Health at Instacart. “As we expand with trusted retailers like Rite Aid, we’re enhancing our online selection to ensure everyday essentials are easily accessible to everyone in our communities.”

Where available, SNAP participants can shop eligible products through the Rite Aid and Bartell Drugs digital storefront on Instacart and choose convenient delivery options tailored to suit their lifestyle. An EBT SNAP card can be used in the payment method section of the app, and at checkout, customers can select how much of their SNAP benefit they would like to apply to their order. EBT SNAP cards can also be used in-store at select Rite Aid and Bartell Drugs locations.

About Rite Aid Corporation

Rite Aid is a full-service pharmacy committed to improving health outcomes. Rite Aid is defining the modern pharmacy by meeting customer needs with a wide range of solutions that offer convenience, including retail and delivery pharmacy, as well as services offered through our wholly owned subsidiary Bartell Drugs, which has supported the health and wellness needs in the Seattle area for more than 130 years. For more information, visit www.riteaid.com.

About Instacart

Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240612093162/en/

Media Contact:



Rite Aid

Michelle McEnroe

(717) 975-5718

press@riteaid.com



Instacart

Dani Pietro

press@instacart.com

Source: Rite Aid Corporation

FAQ

What new payment option is Rite Aid offering through Instacart?

Rite Aid is now allowing the use of Electronic Benefits Transfer (EBT) SNAP cards as an online payment option through Instacart.

How many Rite Aid locations are participating in the expanded Instacart partnership?

The EBT SNAP online payment option is available at over 1,400 Rite Aid and Bartell Drugs locations.

What benefits does the expanded partnership between Rite Aid and Instacart provide?

The expanded partnership offers greater access to essential items for SNAP beneficiaries and provides same-day delivery options.

How many SNAP households does Instacart reach?

Instacart reaches 96% of SNAP households in all 50 states and Washington D.C.

What does Rite Aid aim to achieve with the new EBT SNAP payment option?

Rite Aid aims to provide a flexible and convenient shopping experience for all customers, especially SNAP beneficiaries.