Rite Aid Unveils Rite Aid Rewards – A New Loyalty Program That Reaches More Customers and Provides Additional Ways to Save on Products to Support Their Whole Health
Customers earn points based on purchases, prescription pickups and personalized digital challenges that are tracked and converted to Rite Aid Rewards BonusCash
Rite Aid Rewards allows members to earn points through everyday purchases, prescription pickups, personalized challenges and special members-only promotions. A digital first program, customers will track and convert points into Rite Aid Rewards BonusCash through a member’s digital account on riteaid.com or the
“The Rite Aid Rewards program reflects our customers’ desire for a simpler program with more ways to earn and save,” said
The Rite Aid Rewards program offers customers more ways to save than ever before:
- Earn points for eligible purchases of in-store and online products as well as prescription pickup; points are redeemable for Rite Aid Rewards BonusCash
- Members-only pricing and promotions, including instant BonusCash deals, and personalized offers
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Opportunities to earn more points through shopping challenges designed for each customer’s specific product preferences. Starting
March 1 st, program members can earn up to 15,000 points in personalized challenges on products they already buy.
“What makes Rite Aid Rewards unique is the addition of personalized challenges that offer opportunities to earn even more points when they achieve purchase thresholds on products they love,” Keptner added.
Rite Aid Rewards, which replaces wellness+ Rewards, continues some of the former loyalty program’s most popular features including:
- Members-only pricing and instant BonusCash promotions for eligible products
- Rite Aid Rewards 65+ (formerly wellness65+), remains a special perk for participating seniors. They now earn 5X points on the first Wednesday of every month.
Current wellness+ customers will be automatically enrolled in Rite Aid Rewards. Current points balances were zeroed out with the termination of the wellness+ program on
Rite Aid Reward points cannot be earned or used at Bartell Drugs pharmacies at this time. Other restrictions may apply. More information about Rite Aid Rewards can be found at Riteaid.com/rewards.
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