FERRARI ENTERS INTO A PARTNERSHIP AGREEMENT WITH ASAHI EUROPE & INTERNATIONAL

Rhea-AI Summary

Ferrari N.V. (NYSE/EXM: RACE) has announced a multiyear partnership with Asahi Europe & International, Ltd, set to commence on January 1, 2024. This agreement will see one of Asahi's non-alcoholic brands featured on Scuderia Ferrari F1 cars and those participating in the Ferrari Challenge. The partnership aims to enhance brand visibility and strengthen Ferrari's marketing initiatives within the racing community.

Positive

• New multiyear partnership with Asahi Europe & International enhances brand visibility.
• Expected benefits from increased marketing initiatives on F1 and Ferrari Challenge cars.

Negative

• None.

Maranello (Italy), January 16, 2023 – Ferrari N.V. (NYSE/EXM: RACE) announces that Ferrari S.p.A., wholly-owned Italian subsidiary of Ferrari N.V., today has signed a multiyear agreement with Asahi Europe & International, Ltd effective from January 1, 2024, through which one of its non-alcoholic brands will appear on the Scuderia Ferrari F1 single-seater and cars of the Ferrari Challenge. 

Attachment

• PR Ferrari_Asahi_ENG

FAQ

What is the new partnership involving Ferrari RACE?

Ferrari has signed a multiyear agreement with Asahi Europe & International to feature a non-alcoholic brand on F1 cars starting January 1, 2024.

When does the Ferrari-Asahi partnership start?

The partnership will commence on January 1, 2024.

Which brand will be featured on Ferrari F1 cars?

One of Asahi's non-alcoholic brands will be featured on the Ferrari F1 cars and Ferrari Challenge vehicles.

How will the Asahi partnership benefit Ferrari RACE?

The partnership is expected to enhance Ferrari's brand visibility and marketing efforts within the racing community.