Ferrari and Richard Mille Sign a Partnership Contract 

Rhea-AI Summary

Ferrari N.V. (NYSE: RACE) has entered a multi-year partnership with Richard Mille, designating the Swiss luxury watch brand as a sponsor and licensee for the Prancing Horse. This collaboration will enhance Ferrari's exposure in motorsport, as Richard Mille will be featured on team cars and helmets, starting in the next F1 season. Additionally, the partnership includes supporting Ferrari's various motorsport activities and developing a limited edition watch collection, showcasing both brands' technological prowess and style.

Positive

• Multi-year partnership with Richard Mille enhances Ferrari's brand visibility.
• Richard Mille will feature prominently in F1 and other motorsport events.
• Collaboration on exclusive limited edition watches adds potential revenue streams.

Negative

• None.

Maranello (Italy), 22 February 2021 – Ferrari N.V. (NYSE/MTA: RACE) (“Ferrari”) announces that Ferrari and Richard Mille have signed a multi-year partnership agreement, which will see the Haute Horlogerie brand become sponsor and licensee for the Prancing Horse.

As Scuderia Ferrari Mission Winnow’s Team Partner and Official Watch, starting from the next F1 Season the Swiss watchmaking brand will be displayed, for example, on the team’s single-seaters and on the drivers’ helmets. Richard Mille will also support other Ferrari’s motorsport activities as Official Timekeeper, sponsor of Competizioni GT and the Ferrari Challenge series, partner of Ferrari Driver Academy, technical partner of Ferrari Esports Series and FDA Esports Team.

Ferrari and Richard Mille will also have their respective research and design teams start a collaboration in order to create an exclusive range of limited edition watches, an expression of the two brands’ technological excellence and distinctive style.

Attachment

• CS_Richard_Mille_ENG_22.02.2021

FAQ

What is the significance of Ferrari's partnership with Richard Mille?

The partnership enhances Ferrari's brand visibility in motorsports and introduces a new revenue stream through exclusive merchandise.

When will Richard Mille's branding appear on Ferrari's F1 cars?

The branding will start during the next F1 season.

What activities will Richard Mille support as part of the partnership?

Richard Mille will support Ferrari's motorsport activities, including Scuderia Ferrari, Competizioni GT, and the Ferrari Challenge series.

Will there be any new products launched due to this partnership?

Yes, Ferrari and Richard Mille will collaborate to create a limited edition watch collection.