Q India To Launch Third New Channel
QYOU Media (OTCQB: QYOUF) is launching a new all-animation channel named Q Kahaniyan, targeting 15-35 year-olds in India. Set to launch on January 26th, it will be available on platforms like Samsung TV Plus and Jio TV, expanding the reach of the company, which already serves over 122 million households. The success of The Q India channel, driven by unique animated series, supports this move. With smart TV shipments in India rising 65% YoY, the company aims to tap into this growing market and strengthen its position in the fast-evolving digital content landscape.
- Launch of Q Kahaniyan targets a significant audience in the 15-35 age group, expanding market reach.
- Existing channel, The Q India, has gained popularity with unique alternative animated series, helping drive viewership.
- Smart TV market in India is rapidly growing, with shipments up 65% YoY, indicating a favorable environment for new content.
- None.
The Q Kahaniyan All Animation Channel Targets 15-35 Year Olds On Expanding Smart TV and Mobile App Platforms
Launch on January 26th Includes Samsung TV Plus, Xiaomi Mi TV "Patchwall", Jio TV & Jio TV Plus and TCL's iFFalcon
MUMBAI, India and TORONTO, Jan. 18, 2022 /PRNewswire/ - QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF) has announced that The Q India, the company's Hindi language youth oriented channel, now available in over 122 million TV households and to over 676 million users via OTT, mobile and app based platforms in India, is launching a new all animation channel targeting 15-35 year old young Indians called "Q Kahaniyan". The channel will initially be launched on a variety of smart TV and mobile app based platforms including Samsung TV Plus, Xiaomi Mi TV "Patchwall", Jio TV and Jio TV Plus and TCL's iFFalcon.
The company's flagship channel, The Q India has experienced a significant amount of popularity and viewership coming from its unique alternative animated series including Daravni Kahaniya, Dilchasp Kahaniya and Anokhi Kahaniya. On SNAP India, Q Kahaniya content has secured nearly 500,000 subscribers in under one year. The company believes that there is a significant and growing market in India for a new kind of alternative animated content that attracts an older audience of 15-35 year olds. This animated content is different in style and tone from kids animation that has traditionally attracted a very young audience for generations. The Q Kahaniyan will represent India's first and only television channel featuring this style of alternative animation 24/7.
The growth of smart TV's in India continues to increase at an extraordinary pace. Smart TV shipments in India increased by a record
Curt Marvis, Co-Founder and CEO of QYOU Media commented, "We have experienced tremendous success with our unique alternative animation content both on broadcast and digital platforms. We have expressed our commitment to be a leader in India in the smart TV and emerging content business now known as FAST…Free Ad Supported TV. With the addition of The Q Kahaniyan as a one of a kind third channel, we can now begin to form a block of Q channels across smart TV's with the goal of adding more in the future. We foresee the smart TV and FAST channel ecosystem becoming a leading distribution vehicle in India with an impact that is equal or is even greater than what is occurring in North America. Our position in the market is now stronger than ever with the addition of The Q Kahaniyan."
About QYOU Media
QYOU Media operates in India and the United States producing and distributing content created by social media stars and digital content creators. In India, via our flagship brand, The Q and the upcoming Q Marathi and Q Kahaniyan, we curate, produce and distribute premium content including television networks and VOD for cable and satellite television, OTT, mobile, smart TV's and app based platforms. Our India based influencer marketing division, Chtrbox, is among India's leading influencer marketing platforms connecting brands and social media influencers. In the United States, we create and manage influencer marketing campaigns for major film studios, game publishers and brands. Founded and created by industry veterans from Lionsgate, MTV, Disney and Sony, QYOU Media's millennial and Gen Z-focused content reaches more than one billion consumers around the world every month. Experience our work at www.qyoumedia.com and www.theq.tv
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SOURCE QYOU Media Inc.