QYOU MEDIA INC - QYOUF STOCK NEWS

QYOU Media Inc. (OTCQB: QYOUF) has expanded its reach significantly by adding 4 million new homes through GTPL Hathway, India’s second-largest cable operator. This increase brings the total reach of The Q India channel to 122 million TV households and over 676 million users via OTT platforms. The channel, which focuses on Hindi content for youth, surpassed an average BARC rating of 45 GRP for nineteen consecutive weeks, indicating robust growth. The company aims to achieve parity with leading Hindi channels as it continues to innovate and attract larger audiences.

QYOU Media (OTCQB: QYOUF) announced the success of a three-week marketing campaign for its upcoming crime fiction series, Jurm Ka Chehra, in collaboration with Chingari. The campaign attracted over 47,000 audition entries and generated more than one billion impressions. Winners include four content creators who will debut on the show, premiering on September 4, 2021. This initiative highlights QYOU's goal to engage digital creators and audiences, continuing its strategic partnership with Chingari, which has over 325,000 subscribers on the platform.

QYOU Media Inc. (TSXV: QYOU, OTCQB: QYOUF) launched BharatBox, India's first integrated marketing platform targeting Tier 2 and Tier 3 consumers. This initiative combines The Q, a rapidly growing television channel, and Chtrbox, an influencer marketing platform, to reach over 700 million potential users. Targeting the expanding middle class, the platform offers advertising, influencer-generated content, and e-commerce opportunities. By 2025, India's middle class is expected to reach 583 million, fueling demand for engaging content and commerce.

QYOU Media Inc. (TSXV: QYOU, OTCQB: QYOUF) has expanded the reach of its Hindi language youth channel, The Q India, to over 118 million TV households in India after partnering with d2h, a top digital DTH service. This collaboration adds approximately 10 million households to its viewer base, marking an 18% growth since April 2021. The channel now serves over 676 million users via OTT, mobile, and app-based platforms, making it one of India's fastest-growing youth entertainment brands.

QYOU Media Inc. (TSXV: QYOU, OTCQB: QYOUF) announced the onboarding of Nestlé as a new advertiser for its Hindi youth channel, The Q India. In the past fifteen weeks, the channel has attracted fifteen major brands, including GlaxoSmithKline and Parle Biscuits. The Q India, which reaches over 712 million consumers, has achieved an average Gross Rating Points (GRP) of 45, marking it as India's fastest-growing TV channel. With Nestlé's addition, The Q now partners with the top four FMCG companies globally, indicating strong ad sales momentum.

QYOU Media Inc. (TSXV: QYOU, OTCQB: QYOUF) announced the launch of its first original crime series, Crime Aur Kanoon, set to premiere on August 21, 2021. Targeted at Hindi-speaking youth, The Q India channel reaches over 100 million TV households and 612 million OTT/mobile users in India. The series, hosted by actor Kinshuk Vaidya, will explore modern crime stories, including cybercrimes and online frauds, aiming to boost viewer engagement. The channel has gained notable traction, achieving 52.96 GRP in May 2021.

QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF) announced an extension of its investment deadline with Brand Capital International (BCI), part of India's largest media conglomerate. The initial investment of US$2 million at C$0.32 per share was due for regulatory approval by July 12, 2021, now extended to July 26, 2021.

QYOU Media executives expressed confidence in the partnership, emphasizing the importance of BCI and The Times Group in India's media landscape.

QYOU Media Inc. (TSXV: QYOU, OTCQB: QYOUF) announced the launch of The Q India on two major cable platforms, DEN Networks and Hathway, expanding its reach in key Hindi-speaking markets, including Mumbai and Gujarat. The channel now reaches over 100 million TV households and 612 million OTT/mobile users. The Q is recognized as India's fastest-growing youth channel, achieving peak Gross Rating Points (GRP) of 52.96 in May 2021. The partnerships with these cable systems aim to boost audience engagement and ad sales.

QYOU Media Inc. (TSXV: QYOU, OTCQB: QYOUF) has revised its revenue guidance upward by 30% for the quarter ended June 30, 2021, raising the minimum forecast from $2 million to $2.6 million. The overall guidance for this quarter has also been increased to a range of $2.6 million to $2.7 million. Revenue growth was noted across all business segments, with record advertising sales from its Hindi-language youth channel, The Q. Anticipated July ad sales predict a fourth consecutive month of record revenue.