HILARY DUFF BRINGS BELOW 60 FRAGRANCE COLLECTION TO QVC WITH EXCLUSIVE OFFERING
QVC has announced a partnership with Hilary Duff to bring her Below 60 home fragrance line to their platform. The collection debuts with a QVC-exclusive scent called 'Meet Me in the Garden' featuring black currant, rose, and violet leaf notes.
The special offer includes two Plug-In Diffuser Starter Kits at $79.98, each containing a diffuser and three oils including the exclusive scent and two signature fragrances: 'If Citrus Were a Feeling' and 'Vanilla Buys a Timeshare in Paradise'.
Below 60's products are cruelty-free and free from dyes, phthalates, parabens, and formaldehydes. The collection launches on QVC.com and will be featured in a live on-air appearance with Hilary Duff on April 26 at 10:00 AM EST.
QVC ha annunciato una collaborazione con Hilary Duff per portare sulla loro piattaforma la linea di profumi per la casa Below 60. La collezione debutta con una fragranza esclusiva QVC chiamata 'Meet Me in the Garden', caratterizzata da note di ribes nero, rosa e foglia di violetta.
L'offerta speciale include due Kit Starter per Diffusori Plug-In a 79,98 $, ciascuno contenente un diffusore e tre oli, tra cui la fragranza esclusiva e due profumi iconici: 'If Citrus Were a Feeling' e 'Vanilla Buys a Timeshare in Paradise'.
I prodotti di Below 60 sono cruelty-free e privi di coloranti, ftalati, parabeni e formaldeide. La collezione sarà disponibile su QVC.com e sarà presentata in una diretta televisiva con Hilary Duff il 26 aprile alle 10:00 EST.
QVC ha anunciado una colaboración con Hilary Duff para llevar su línea de fragancias para el hogar Below 60 a su plataforma. La colección debuta con una fragancia exclusiva de QVC llamada 'Meet Me in the Garden', que presenta notas de grosella negra, rosa y hoja de violeta.
La oferta especial incluye dos Kits de Inicio para Difusores Plug-In por $79.98, cada uno con un difusor y tres aceites, incluyendo la fragancia exclusiva y dos aromas emblemáticos: 'If Citrus Were a Feeling' y 'Vanilla Buys a Timeshare in Paradise'.
Los productos de Below 60 son libres de crueldad animal y no contienen colorantes, ftalatos, parabenos ni formaldehídos. La colección se lanza en QVC.com y se presentará en una transmisión en vivo con Hilary Duff el 26 de abril a las 10:00 AM EST.
QVC는 Hilary Duff와 협력하여 그녀의 Below 60 홈 프래그런스 라인을 자사 플랫폼에 선보인다고 발표했습니다. 이 컬렉션은 블랙커런트, 장미, 바이올렛 잎 노트가 특징인 QVC 단독 향수 'Meet Me in the Garden'으로 데뷔합니다.
특별 혜택으로 플러그인 디퓨저 스타터 키트 2개를 79.98달러에 제공하며, 각 키트에는 디퓨저와 독점 향수 및 두 가지 시그니처 향인 'If Citrus Were a Feeling'과 'Vanilla Buys a Timeshare in Paradise'가 포함된 오일 3개가 들어 있습니다.
Below 60 제품은 동물 실험을 하지 않으며 염료, 프탈레이트, 파라벤, 포름알데히드가 포함되어 있지 않습니다. 이 컬렉션은 QVC.com에서 출시되며, 4월 26일 오전 10시(동부 표준시)에 Hilary Duff와 함께 생방송으로 소개됩니다.
QVC a annoncé un partenariat avec Hilary Duff pour proposer sa ligne de parfums d'intérieur Below 60 sur leur plateforme. La collection fait ses débuts avec un parfum exclusif à QVC nommé 'Meet Me in the Garden', aux notes de cassis, rose et feuille de violette.
L'offre spéciale comprend deux kits de démarrage pour diffuseurs Plug-In au prix de 79,98 $, chacun contenant un diffuseur et trois huiles, incluant le parfum exclusif ainsi que deux fragrances signatures : 'If Citrus Were a Feeling' et 'Vanilla Buys a Timeshare in Paradise'.
Les produits Below 60 sont cruelty-free et exempts de colorants, phtalates, parabènes et formaldéhydes. La collection sera lancée sur QVC.com et présentée lors d'une émission en direct avec Hilary Duff le 26 avril à 10h00 EST.
QVC hat eine Partnerschaft mit Hilary Duff angekündigt, um ihre Below 60 Heimduftlinie auf ihrer Plattform zu präsentieren. Die Kollektion startet mit einem exklusiven QVC-Duft namens 'Meet Me in the Garden', der Noten von schwarzer Johannisbeere, Rose und Veilchenblatt enthält.
Das Sonderangebot umfasst zwei Plug-In-Diffuser-Starter-Kits zum Preis von 79,98 $, jedes enthält einen Diffuser und drei Öle, darunter den exklusiven Duft sowie zwei Signature-Düfte: 'If Citrus Were a Feeling' und 'Vanilla Buys a Timeshare in Paradise'.
Die Produkte von Below 60 sind tierversuchsfrei und frei von Farbstoffen, Phthalaten, Parabenen und Formaldehyden. Die Kollektion wird auf QVC.com gelauncht und am 26. April um 10:00 Uhr EST in einer Live-Sendung mit Hilary Duff vorgestellt.
- Exclusive product launch with major retailer QVC expands distribution channels
- Celebrity partnership with Hilary Duff adds brand visibility
- Premium pricing strategy at $79.98 per kit indicates strong margins
- None.
The assortment includes a new and exclusive scent with Hilary Duff live on-air April 26
The special QVC offer includes two Below 60 Plug-In Diffuser Starter Kits, each featuring a plug-in diffuser and three diffuser oils in the brand's new and signature scents. The collection debuts with a QVC exclusive fragrance, 'Meet Me in the Garden,' featuring notes of black currant, rose and violet leaf. The additional two scents are 'If Citrus Were a Feeling' and 'Vanilla Buys a Timeshare in Paradise.' The collection is available for
"Below 60 and Hilary Duff's unparalleled commitment to high quality ingredients and elevated design make the brand a standout addition to our home category," said Mara Sirhal, Chief Merchandising Officer, QVC and HSN. "Our QVC customers will not only appreciate the quality of these products, but also the new scent, 'Meet Me in the Garden,' available exclusively at QVC. We're honored to introduce our audience to Hilary's world of aesthetic, nature-inspired home fragrance."
Below 60 takes its inspiration from the purity of nature found only below Earth's 60th parallel, creating cruelty-free home fragrances free from dyes, phthalates, parabens and formaldehydes. The result delivers transformative scents that inspire feelings of joy, creativity and a celebration of home.
"I am so proud of our unique scents, inspired by nature's simplicity, and thrilled to launch Below 60 on QVC with an exclusive brand-new scent," said Hilary Duff. "The new aroma perfectly complements the starter kit fragrances with a sophisticated scent that elevates the home, and I hope it brings as much joy to QVC customer's homes as they do to mine."
Below 60 is available now on QVC.com, and premieres on-air Saturday, April 26 at 10:00 AM EST with Hilary Duff.
About Below 60
The 60th parallel south is a circle of latitude that is 60 degrees south of Earth's equatorial plane. No land lies on the parallel–it crosses nothing but ocean. Scientists have identified this area as naturally having Earth's cleanest pocket of air.
'In the spirit of pristine, crisp air below the 60th parallel, Below 60 home fragrance products are made only with high quality, cruelty-free ingredients. No artificial dyes and free from lilial, lyral, phthalates, parabens, and formaldehydes. Just the good stuff that provides nature-inspired, transformative scents for fresh smelling-air that creates moments of serenity and connection.'
About QVC
QVC® empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and connects shoppers to interesting personalities, engaging stories and award-winning customer service. Worldwide, QVC reaches more than 200 million homes via 13 TV channels, which are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV. The retailer also reaches millions of customers via its QVC+ and HSN+ streaming experience, Facebook, Instagram, TikTok, YouTube, Pinterest, websites and mobile apps. Based in
QVC Group, Inc. (NASDAQ: QVCGA, QVCGB, QVCGP) is a Fortune 500 company with six leading retail brands – QVC, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® – and other minority interests. QVC Group is a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. For more information, visit qvcgrp.com or follow QVC Group on YouTube or LinkedIn.
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SOURCE QVC
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