Quotient Wins The Drum’s Inaugural Award for Best Use of Programmatic Out of Home
The leading digital media and promotions technology company draws accolades for its unique combination of programmatic digital out-of-home and national promotions
As part of Quotient’s award-winning submission, the company highlighted a recent multi-layer omnichannel campaign that raised awareness of TYLENOL® as a safe and trusted option recommended by healthcare professionals for those who are not able to take certain pain relievers due to high blood pressure. To do this, Quotient focused the campaign on four client-identified health conditions: high blood pressure, high blood pressure and knee pain, high blood pressure and joint pain, and high blood pressure and minor arthritis pain. To educate consumers on a national scale, TYLENOL® and J3, Johnson & Johnson’s exclusive media agency at UM, activated digital out-of-home (DOOH) screens available on Quotient’s DOOH platform at touchpoints near gyms, pharmacies and other points along the consumer’s path to purchase. By combining Quotient’s ability to target audiences on a granular level with its programmatic DOOH capabilities and extensive national promotions network, TYLENOL® was able to reach the right customers at the right time, and across multiple touchpoints.
Leveraging Quotient’s programmatic and indexing capabilities, the campaign had access to anonymized healthcare data to precisely target and index screens in regions with a high concentration of people with the specified high blood pressure conditions. On top of that data, Quotient layered location data, purchase intent data and third-party data to gain a deeper understanding of the target audience. To further deliver the campaign message at the precise moment, Quotient used its programmatic capabilities to activate DOOH screens that would most resonate with the target audience. Dynamic weather data allowed the campaign to programmatically respond to weather triggers like precipitation, which often coincides with a need for pain relievers.
After making the initial top-of-funnel contact, a
By leveraging Quotient’s extensive DOOH network and unique measurement capabilities, TYLENOL® was able to launch one of its first programmatic DOOH campaigns to reach national scale and precise targeting goals, resulting in a
“We’re honored to see Quotient’s expansive DOOH network obtain industry recognition from The Drum and to have helped raised awareness among those with certain health conditions to find the pain relief that they needed,” said
For more information on partnering with Quotient for digital media and promotions, please visit www.quotient.com.
About Quotient
Quotient (NYSE: QUOT) is the leading digital promotions and media technology company that creates cohesive omnichannel brand-building and sales-driving opportunities to deliver valuable outcomes for advertisers, retailers and consumers. The Quotient platform is powered by exclusive consumer spending data, location intelligence and purchase intent data to reach millions of shoppers daily and deliver measurable, incremental sales.
Quotient partners with leading advertisers, publishers and retailers, including Clorox, Procter & Gamble,
About The Drum OOH Awards
The Drum Awards for OOH advertising celebrates the campaigns, people and companies driving innovation, creativity and excellence around the world. Out of home advertising traces back to the Egyptians but it remains as relevant and effective today.
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5W on behalf of Quotient
igarcia@5wpr.com
quotient@5wpr.com
Source: Quotient
