An email has been sent to your address with instructions for changing your password.
There is no user registered with this email.
Sign Up
To create a free account, please fill out the form below.
Thank you for signing up!
A confirmation email has been sent to your email address. Please check your email and follow the instructions in the message to complete the registration process. If you do not receive the email, please check your spam folder or contact us for assistance.
Welcome to our platform!
Oops!
Something went wrong while trying to create your new account. Please try again and if the problem persist, Email Us to receive support.
Quotient to Power AutoZone’s New Data-Driven Media Platform
Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Very Positive)
Tags
Rhea-AI Summary
Quotient (NYSE: QUOT) has launched the AutoZone Media Network, enhancing the digital marketing capabilities for AutoZone (NYSE: AZO). This platform utilizes first-party data from verified AutoZone shoppers to create targeted marketing campaigns, driving traffic to both online and physical stores. The pilot program has shown positive results, indicating significant potential for incremental sales. This partnership aims to leverage loyalty and CRM data, allowing vendor partners to execute various media tactics for greater campaign effectiveness.
Positive
Launch of AutoZone Media Network leveraging first-party data for targeted campaigns.
Positive results from pilot program indicate potential for incremental sales.
Collaboration aims to enhance vendor partners' marketing capabilities.
Negative
None.
AutoZone Media Network will leverage first-party data on verified AutoZone shoppers to deliver impactful vendor partner campaigns
SALT LAKE CITY--(BUSINESS WIRE)--
Quotient (NYSE: QUOT), the leading digital media and promotions technology company, today announced it is powering the new media platform for AutoZone (NYSE: AZO), the leading retailer and a distributor of automotive replacement parts and accessories in the Americas and the first automotive aftermarket retailer and distributor to join Quotient’s retail network. The AutoZone Media Network offers measurable omnichannel capabilities within a premier media technology platform.
“We are thrilled to be powering the AutoZone Media Network to drive incremental traffic and sales to its online and brick-and-mortar stores,” said Steven Boal, CEO and Founder at Quotient. “The results we have seen in our pilot program are impressive for both AutoZone and their brand partners, paving the way for what we feel will be an industry-leading platform at a time when advertisers need their media strategies to be more impactful and influence savvier digital consumers.”
“The AutoZone Media Network will drive targeted and personalized first-party data campaigns leveraging both loyalty and several million CRM customer profiles,” said Al Saltiel, Senior Vice President, Marketing and eCommerce, Customer Satisfaction, at AutoZone. “The platform will allow our merchandising vendor partners the ability to build campaigns with a range of media tactics including offsite display, digital out-of-home, onsite display and sponsored search.”
“AutoZone is excited to collaborate with our vendor partners to drive sales of high-quality parts and products,” said Seong Ohm, Senior Vice President, Merchandising, Customer Satisfaction, at AutoZone. “The AutoZone Media Network will provide campaign measurement that will allow our vendor partners to understand the impact of media on their brand, category, and most importantly incremental sales.”
For more information on AutoZone Media Network, contact azmn@quotient.com.
About Quotient (NYSE: QUOT)
Quotient (NYSE: QUOT) is the leading digital media and promotions technology company for advertisers, retailers and consumers. Our omnichannel platform is powered by exclusive consumer spending data, location intelligence and purchase intent data to reach millions of shoppers daily and deliver measurable, incremental sales.
Quotient partners with leading advertisers and retailers, including Clorox, Procter & Gamble, General Mills, Unilever, CVS, Dollar General and Peapod Digital Labs, a company of Ahold Delhaize USA. Quotient is headquartered in Salt Lake City, UT and has offices in California, Cincinnati, New York, Bangalore, Paris, London and Tel Aviv. For more information visit www.quotient.com.
Quotient and the Quotient logo are trademarks or registered trademarks of Quotient Technology Inc. and its subsidiaries in the United States and other countries. Other marks are the property of their respective owners.
About AutoZone (NYSE: AZO)
As of August 28, 2021, the Company had 6,051 stores in the U.S., 664 stores in Mexico and 52 stores in Brazil for a total store count of 6,767. AutoZone is the leading retailer and a leading distributor of automotive replacement parts and accessories in the Americas. Each AutoZone store carries an extensive product line for cars, sport utility vehicles, vans and light trucks, including new and remanufactured automotive hard parts, maintenance items, accessories, and non-automotive products. Many stores also have a commercial sales program that provides commercial credit and prompt delivery of parts and other products to local, regional and national repair garages, dealers, service stations, and public sector accounts. AutoZone also sells the ALLDATA brand diagnostic and repair software through www.alldata.com. Additionally, AutoZone sells automotive hard parts, maintenance items, accessories, and non-automotive products through www.autozone.com and our commercial customers can make purchases through www.autozonepro.com. AutoZone does not derive revenue from automotive repair or installation.
What is the AutoZone Media Network launched by Quotient?
The AutoZone Media Network is a new digital marketing platform powered by Quotient, leveraging first-party data from AutoZone shoppers for targeted campaigns.
How does the AutoZone Media Network benefit AutoZone and its vendor partners?
The platform allows AutoZone and its vendor partners to execute targeted marketing campaigns, driving sales and measuring campaign effectiveness using customer data.
What are the expected outcomes of the pilot program for the AutoZone Media Network?
The pilot program has shown impressive results, suggesting it could lead to significant incremental sales for AutoZone and its brand partners.
When was the AutoZone Media Network announced by Quotient?
The AutoZone Media Network announcement was made on November 23, 2021.
