PERISCOPE AFFIRMS TWO NEW LEADERSHIP APPOINTMENTS

Rhea-AI Summary

On January 30, 2023, Periscope announced the appointment of Annette Fonte as SVP of Business & Brand Leadership and Veronica Padilla as VP, Head of Design. These leadership changes aim to bolster Periscope's commitment to design excellence, operational efficiency, and enhanced client relations. Fonte will oversee integrated marketing for key clients, while Padilla is tasked with elevating the agency's design practice, Favorite Child. Both leaders bring extensive experience from renowned agencies and are expected to drive growth and creativity at Periscope, aligning with its mission to build impactful brands.

Positive

• New leadership appointments expected to enhance business growth and client relationships.
• Annette Fonte has a strong background with notable brands and recognition in the advertising field.
• Veronica Padilla is set to expand Periscope's design capabilities, enhancing its creative output.

Negative

• None.

Annette Fonte joins as SVP, Business & Brand Leadership and Veronica Padilla as VP, Head of Design

MINNEAPOLIS, Jan. 30, 2023 /PRNewswire/ -- Award-winning, full-service advertising agency Periscope has inked two new leadership appointments that help underscore the company's renewed focus on elevating design excellence, increasing operational efficiencies and advancing client relationships. Annette Fonte has been named Senior Vice President, Business & Brand Leadership, while Veronica Padilla joins as Vice President, Head of Design. Both hires come on the heels of Periscope's updated mission to "See beyond the expected to build brands and impact communities in inventive ways."

"Annette and Veronica are both strong leaders and great people with the talent and experience to continue developing our product, driving growth, and helping us show up in the marketplace in a way that reflects our true scale as part of Quad," said Periscope President Cari Bucci-Hulings.

At Periscope, Fonte will focus on advancing the agency's client partnerships, overseeing integrated marketing and cross-cultural engagement for a broad portfolio of brands including UnitedHealthcare, Bellisio, Minnesota Lottery, PEMCO and more. At its core, Fonte's role will be to dig deep to understand the agency's client business, uncover opportunities to build brands and deliver excellent service support.

"I was taken in by Periscope's amazing team and mission to partner with clients and deliver beautiful work that drives brand growth," said Fonte. "Many promise this, but I truly believe Periscope is geared up to deliver, and it's why I joined. For mid-sized brands in particular that are seeking to break out and are challenged by the number of agencies on their rosters, Periscope has an unmatched toolkit from brand identity and strategic insights to integrated brand engagement that truly surrounds consumers from digital to retail. Toss in an unmatched media offering that enables clients to see how their dollars are performing live at any time — it blew me away."

Having held roles at Leo Burnett and FCB Chicago, Fonte has worked on several programs with Coca-Cola Company, including the Olympics; created interactive and AR programs for Molson Coors; and launched new brands for Purina. Her past agency work has been recognized by the Effies, Clios, D&AD, The One Show, and Cannes Lions. Most recently serving as EVP, Managing Director at VMLY&R for the past six years, Fonte is an admired leader in innovative thinking across traditional CPG, beverage, shopper marketing, integrated communication, and multicultural marketing.

Padilla's appointment as Vice President, Head of Design is a new role for the agency and underpins the continued evolution of Periscope's standing design practice, Favorite Child, which launched in July 2022. As the agency continues to refine its design offering, Padilla has been tasked with expanding the creative output and work to make Favorite Child a category "favorite" in design circles.

"I was hooked by the name 'Favorite Child,' then drawn in by the Reverse RFP because I love work with a higher purpose. As soon as I met the people, I was sold –– genuine, kind and excited to do great work with a bend toward social good. My greatest area of expertise is in designing to evoke feelings. And since I'm a people person, I'm most excited to build warm relationships that foster community so we can create meaningful, memorable work that sparks joy from the inside out," said Padilla.

Bringing a wealth of design expertise from renowned shops like Havas Chicago, Droga5, Mekanism, Mullen, and Crispin Porter + Bogusky, Padilla's work has been recognized by awards programs like D&AD, Cannes Lions, One Show, Andys and Clios. Her previous clients include a wide range of household names, from Google and Starbucks to the White House and Yellowstone National Park, among others. 

ABOUT PERISCOPE

Periscope is an award-winning agency and part of Quad dedicated to creating a better way for clients through data-driven, integrated marketing that reduces complexity, increases efficiency and drives growth. Periscope provides a full spectrum of integrated marketing services for a wide range of acclaimed brands. Learn more at periscope.com.

ABOUT QUAD

Quad (NYSE: QUAD) is a global marketing experience company that helps brands reimagine their marketing to be more streamlined, impactful, flexible, and frictionless. Quad's strategic priorities are powered by three key competitive advantages that include integrated marketing platform excellence, innovation, and culture and social purpose. The company's integrated marketing platform is powered by a set of core specialties including business strategy, insights and analytics, technology solutions, managed services, agency and studio solutions, media, print, in-store, and packaging. Serving over 4,600 clients, Quad has more than 15,000 people working in 14 countries around the world. Please visit quad.com for more information.

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SOURCE Periscope

FAQ

What recent leadership changes occurred at Periscope?

Periscope appointed Annette Fonte as SVP of Business & Brand Leadership and Veronica Padilla as VP, Head of Design on January 30, 2023.

What is Annette Fonte's role at Periscope?

Annette Fonte will focus on advancing client partnerships and overseeing integrated marketing for various brands.

What is Veronica Padilla's responsibility at Periscope?

Veronica Padilla will lead the design practice, Favorite Child, and work to expand its creative output.

How do these appointments impact Quad's stock (QUAD)?

The appointments are expected to boost Periscope's capabilities, potentially enhancing growth and market presence, which could positively influence Quad's stock performance.