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Q2 Releases New Report on Retail Banking Trends and Priorities

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Q2 Holdings (NYSE:QTWO) has released the '2025 Retail Banking Trends and Priorities' report, highlighting key focus areas for financial institutions in the coming year. The report, based on a global survey of banks and credit unions, reveals that 52% of financial institutions prioritize improving digital customer experience as their top priority.

Key findings show that data and analytics utilization for personalized engagement increased from 27% in 2024 to 35% in 2025. Additionally, 64% of organizations have established fintech partnerships, with 17% more planning to do so by 2025.

The report specifically highlights credit unions' priorities for 2025, including updating legacy operating systems (46%), improving digital experience (42%), and reducing operating costs (42%).

Q2 Holdings (NYSE:QTWO) ha pubblicato il rapporto 'Tendenze e Priorità nel Settore Bancario Retail 2025', evidenziando le aree chiave di interesse per le istituzioni finanziarie nel prossimo anno. Il rapporto, basato su un sondaggio globale di banche e cooperative di credito, rivela che il 52% delle istituzioni finanziarie pone come massima priorità il miglioramento dell'esperienza digitale del cliente.

I risultati principali mostrano che l'utilizzo di dati e analisi per un coinvolgimento personalizzato è aumentato dal 27% nel 2024 al 35% nel 2025. Inoltre, il 64% delle organizzazioni ha stabilito partnership con fintech, con un 17% in più che pianificano di farlo entro il 2025.

Il rapporto evidenzia in particolare le priorità delle cooperative di credito per il 2025, tra cui l'aggiornamento dei sistemi operativi legacy (46%), il miglioramento dell'esperienza digitale (42%) e la riduzione dei costi operativi (42%).

Q2 Holdings (NYSE:QTWO) ha publicado el informe 'Tendencias y Prioridades en la Banca Minorista 2025', destacando las áreas clave de enfoque para las instituciones financieras en el próximo año. El informe, basado en una encuesta global de bancos y cooperativas de crédito, revela que el 52% de las instituciones financieras priorizan la mejora de la experiencia digital del cliente como su máxima prioridad.

Los hallazgos clave muestran que la utilización de datos y análisis para el compromiso personalizado aumentó del 27% en 2024 al 35% en 2025. Además, el 64% de las organizaciones ha establecido asociaciones con fintech, con un 17% más que planean hacerlo para 2025.

El informe destaca específicamente las prioridades de las cooperativas de crédito para 2025, incluyendo la actualización de sistemas operativos heredados (46%), la mejora de la experiencia digital (42%) y la reducción de costos operativos (42%).

Q2 Holdings (NYSE:QTWO)는 '2025년 소매 은행 트렌드 및 우선 사항' 보고서를 발표하며, 내년 금융 기관의 주요 초점 분야를 강조했습니다. 이 보고서는 은행 및 신용 조합에 대한 글로벌 설문 조사를 기반으로 하며, 52%의 금융 기관이 디지털 고객 경험 개선을 최우선 과제로 삼고 있음을 보여줍니다.

주요 발견에 따르면, 개인화된 참여를 위한 데이터 및 분석 활용이 2024년 27%에서 2025년 35%로 증가했습니다. 또한, 64%의 조직이 핀테크 파트너십을 구축했으며, 17%가 2025년까지 이를 계획하고 있습니다.

보고서는 특히 2025년 신용 조합의 우선 사항을 강조하며, 레거시 운영 시스템 업데이트(46%), 디지털 경험 개선(42%), 운영 비용 절감(42%) 등을 포함하고 있습니다.

Q2 Holdings (NYSE:QTWO) a publié le rapport 'Tendances et Priorités de la Banque de Détail 2025', mettant en lumière les domaines clés d'intérêt pour les institutions financières au cours de l'année à venir. Le rapport, basé sur une enquête mondiale auprès des banques et des coopératives de crédit, révèle que 52% des institutions financières considèrent l'amélioration de l'expérience client numérique comme leur priorité absolue.

Les résultats clés montrent que l'utilisation des données et des analyses pour un engagement personnalisé a augmenté de 27% en 2024 à 35% en 2025. De plus, 64% des organisations ont établi des partenariats avec des fintech, avec 17% de plus qui prévoient de le faire d'ici 2025.

Le rapport met particulièrement en avant les priorités des coopératives de crédit pour 2025, notamment la mise à jour des systèmes d'exploitation hérités (46%), l'amélioration de l'expérience numérique (42%) et la réduction des coûts d'exploitation (42%).

Q2 Holdings (NYSE:QTWO) hat den Bericht 'Trends und Prioritäten im Einzelhandelsbankwesen 2025' veröffentlicht, der wichtige Schwerpunktbereiche für Finanzinstitute im kommenden Jahr hervorhebt. Der Bericht, basierend auf einer globalen Umfrage unter Banken und Kreditgenossenschaften, zeigt, dass 52% der Finanzinstitute die Verbesserung der digitalen Kundenerfahrung als oberste Priorität setzen.

Wesentliche Ergebnisse zeigen, dass die Nutzung von Daten und Analysen für personalisierte Interaktion von 27% im Jahr 2024 auf 35% im Jahr 2025 gestiegen ist. Darüber hinaus haben 64% der Organisationen Fintech-Partnerschaften etabliert, wobei 17% weitere bis 2025 planen.

Der Bericht hebt insbesondere die Prioritäten der Kreditgenossenschaften für 2025 hervor, darunter die Aktualisierung von Legacy-Betriebssystemen (46%), die Verbesserung der digitalen Erfahrung (42%) und die Senkung der Betriebskosten (42%).

Positive
  • Strong fintech partnership adoption with 64% of institutions already engaged
  • 8% growth in data analytics adoption for personalized engagement
  • Clear industry focus on digital transformation and modernization
Negative
  • Only 25% of institutions focus on modernizing legacy systems
  • Significant gap identified in transformation efforts

Global report reveals financial institutions are focused on improving digital experiences, effective AI utilization, and adding strategic fintech partnerships

AUSTIN, Texas--(BUSINESS WIRE)-- Q2 Holdings, Inc. (NYSE:QTWO), a leading provider of digital transformation solutions for financial services, today announced the release of the 2025 Retail Banking Trends and Priorities report, authored by Jim Marous and published by Digital Banking Report. This report details the most important retail banking trends and priorities, providing a roadmap for financial institutions as they navigate the evolving landscape. The Digital Banking Report commissioned a survey sponsored by Q2 of banks and credit unions across the globe, asking respondents to share their perspectives on retail banking trends and their organizations’ priorities for the coming year.

The report identified key areas of focus for financial institutions in 2025, including:

  • Improving the digital experience: 52% of financial institutions listed improving the digital experience for consumers as their top priority.
  • Improving data and analytics capabilities and using insights: Utilizing data and analytics for personalized engagement saw an 8% increase from 27% in 2024 to 35% in 2025.
  • Increasing fintech partnerships: 64% of organizations have already established partnerships with fintechs. An additional 17% plan to do so by 2025.

“The 2025 Retail Banking Trends and Priorities report highlights an industry at an inflection point,” said Jim Marous, Owner and CEO of Digital Banking Report. “While 52% of institutions prioritize enhancing digital experiences, only a quarter concentrate on modernizing their legacy systems, resulting in a significant gap in transformation efforts. We hope this year’s report helps financial institutions navigate their digital transformation initiatives in 2025.”

Unique in this year’s report is a section dedicated to credit unions, with commentary from Mark Sievewright, SRM's Chief Strategy Officer. In 2025, credit unions are placing an increased focus on updating legacy operating systems (46%), improving the digital experience (42%), and reducing operating costs (42%).

“This report provides a roadmap for banks and credit unions to innovate, collaborate, and adopt an account holder-centric approach,” said Q2 President Kirk Coleman. “By prioritizing personalization, strategically adopting AI, and forming innovative partnerships, financial institutions can transform routine banking transactions into meaningful customer engagement. Ultimately, this strategy will increase account holder satisfaction, foster loyalty, and help these institutions differentiate themselves in the marketplace.”

To read the full report, please visit this link.

About Q2 Holdings, Inc.

Q2 is a leading provider of digital transformation solutions for financial services, serving banks, credit unions, alternative finance companies, and fintechs in the U.S. and internationally. Q2 enables its financial institution and fintech customers to provide comprehensive, data-driven digital engagement solutions for consumers, small businesses and corporate clients. Headquartered in Austin, Texas, Q2 has offices worldwide and is publicly traded on the NYSE under the stock symbol QTWO. To learn more, please visit Q2.com. Follow us on LinkedIn and X to stay up to date.

Media Contact

Maria Gari

Q2 Holdings, Inc.

Maria.gari@q2.com

Source: Q2 Holdings, Inc.

FAQ

What are the top priorities for financial institutions in 2025 according to Q2's report?

The top priorities include improving digital experience (52% of institutions), enhancing data and analytics capabilities for personalized engagement (35%), and increasing fintech partnerships.

How many financial institutions have established fintech partnerships according to QTWO's report?

64% of organizations have already established fintech partnerships, with an additional 17% planning to do so by 2025.

What are the main focus areas for credit unions in 2025?

Credit unions are focusing on updating legacy operating systems (46%), improving digital experience (42%), and reducing operating costs (42%).

What is the growth rate in data analytics adoption from 2024 to 2025?

The utilization of data and analytics for personalized engagement increased by 8%, from 27% in 2024 to 35% in 2025.

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