Infuze Credit Union Taps Pulsate for Enhanced Mobile-First Engagement and Targeted Marketing
Infuze Credit Union has selected Pulsate to enhance its digital and mobile banking communication with members. Pulsate's integration within the Q2 Digital Banking Platform enables Infuze CU to leverage in-app messaging and push notification capabilities, driving more dynamic and targeted marketing campaigns. This partnership aims to boost adoption of mobile tools and services, creating deeper member relationships.
Key benefits include:
- Location-based messaging for targeted promotions
- Improved management of member contact information
- Enhanced sales strategy and member engagement
The collaboration highlights the growing importance of mobile-first engagement in the financial sector, with 28% of consumers accessing their bank accounts via smartphone at least once daily.
Infuze Credit Union ha scelto Pulsate per migliorare la comunicazione digitale e mobile con i membri. L'integrazione di Pulsate all'interno della Piattaforma di Banking Digitale Q2 consente a Infuze CU di sfruttare le capacità di messaggistica in-app e di notifiche push, realizzando campagne di marketing più dinamiche e mirate. Questa partnership ha l'obiettivo di aumentare l'adozione degli strumenti e dei servizi mobile, creando relazioni più profonde con i membri.
I principali vantaggi includono:
- Messaggistica basata sulla posizione per promozioni mirate
- Migliore gestione delle informazioni di contatto dei membri
- Strategia di vendita migliorata e maggiore coinvolgimento dei membri
La collaborazione evidenzia l'importanza crescente dell'engagement mobile-first nel settore finanziario, con il 28% dei consumatori che accede al proprio conto bancario tramite smartphone almeno una volta al giorno.
Infuze Credit Union ha seleccionado Pulsate para mejorar la comunicación digital y móvil con sus miembros. La integración de Pulsate en la Plataforma de Banca Digital Q2 permite a Infuze CU aprovechar las capacidades de mensajería dentro de la aplicación y notificaciones push, impulsando campañas de marketing más dinámicas y específicas. Esta asociación tiene como objetivo aumentar la adopción de herramientas y servicios móviles, creando relaciones más profundas con los miembros.
Los beneficios clave incluyen:
- Mensajería basada en la ubicación para promociones específicas
- Mejora en la gestión de la información de contacto de los miembros
- Estrategia de ventas mejorada y mayor compromiso de los miembros
La colaboración destaca la creciente importancia del compromiso móvil-prioritario en el sector financiero, con un 28% de los consumidores que acceden a sus cuentas bancarias a través de smartphones al menos una vez al día.
Infuze Credit Union은 회원과의 디지털 및 모바일 뱅킹 커뮤니케이션을 향상시키기 위해 Pulsate를 선택했습니다. Q2 디지털 뱅킹 플랫폼 내에서 Pulsate의 통합은 Infuze CU가 앱 내 메시징 및 푸시 알림 기능을 활용하여 보다 역동적이고 타겟팅된 마케팅 캠페인을 추진할 수 있도록 합니다. 이 파트너십은 모바일 도구와 서비스의 채택을 촉진하여 회원과의 관계를 더욱 깊게 만들기 위해 목표하고 있습니다.
주요 이점은 다음과 같습니다:
- 타겟 프로모션을 위한 위치 기반 메시징
- 회원 연락처 정보 관리 개선
- 판매 전략 향상 및 회원 참여 증대
이 협업은 금융 부문에서 모바일 우선 참여의 중요성이 증가하고 있음을 강조하며, 소비자의 28%가 하루에 최소 한 번 스마트폰을 통해 은행 계좌에 접근하고 있습니다.
Infuze Credit Union a sélectionné Pulsate pour améliorer sa communication bancaire digitale et mobile avec ses membres. L'intégration de Pulsate au sein de la Plateforme de Banque Digitale Q2 permet à Infuze CU de tirer parti de la messagerie in-app et des notifications push, créant ainsi des campagnes marketing plus dynamiques et ciblées. Ce partenariat vise à augmenter l'adoption des outils et services mobiles, favorisant des relations plus profondes avec les membres.
Les principaux avantages incluent :
- Messagerie géolocalisée pour des promotions ciblées
- Amélioration de la gestion des informations de contact des membres
- Stratégie de vente améliorée et engagement accru des membres
La collaboration souligne l'importance croissante de l'engagement mobile-first dans le secteur financier, avec 28 % des consommateurs accédant à leur compte bancaire via smartphone au moins une fois par jour.
Die Infuze Credit Union hat Pulsate ausgewählt, um die digitale und mobile Bankenkommunikation mit den Mitgliedern zu verbessern. Die Integration von Pulsate in die Q2 Digital Banking Plattform ermöglicht es Infuze CU, In-App-Nachrichtendienste und Push-Benachrichtigungen zu nutzen, um dynamischere und gezielte Marketingkampagnen zu realisieren. Diese Partnerschaft zielt darauf ab, die Nutzung mobiler Tools und Dienstleistungen zu steigern und tiefere Mitgliederbeziehungen zu schaffen.
Wichtige Vorteile sind:
- Standortbasierte Nachrichten für gezielte Aktionen
- Verbesserte Verwaltung der Mitglieder-Kontaktinformationen
- Optimierte Verkaufsstrategie und Mitgliederengagement
Die Zusammenarbeit hebt die wachsende Bedeutung von Mobile-First-Engagement im Finanzsektor hervor, bei dem 28 % der Verbraucher ihre Bankkonten mindestens einmal täglich über Smartphones aufrufen.
- Integration of Pulsate's technology within Q2 Digital Banking Platform
- Enhanced ability to communicate with members through digital and mobile banking channels
- Improved targeted marketing capabilities through in-app messaging and push notifications
- Potential for increased adoption of mobile tools and services
- Location-based messaging feature for timely and relevant promotions
- None.
Pulsate’s integration within Q2 Digital Banking Platform equips Infuze CU to more effectively communicate with members via digital and mobile banking
Prior to partnering with Pulsate, Infuze CU was limited to engaging members via plain text messages, which, in turn, led to low adoption of its existing systems and modules. By leveraging Pulsate's in-app messaging and push notification capabilities, Infuze CU is equipped to drive more dynamic and targeted marketing campaigns and promotions to its members. This not only enhances the credit union’s sales strategy, but also boosts adoption of their other existing mobile tools and services, as well, ultimately creating deeper, stickier member relationships.
Infuze CU can now also reach members through location-based messaging targeting specific markets. For example, when a member who has granted access to their location data via the Q2 mobile app visits a car dealership, Infuze CU can then send them a timely reminder about their competitive car loan offerings.
“The implementation of Pulsate’s platform has been seamless and aligns perfectly with our strategy of approaching member-facing technology with a mobile-first view,” said Bryan Gentle, CIO of Infuze Credit Union. “More often than not, our members are using a mobile device, so the ability to interact with them via the mobile banking channel and push alerts is incredibly valuable and a much-needed tool in our increasingly digital-first landscape.”
Pulsate also helps Infuze CU refine the management of its members’ contact information to overcome the challenge of keeping details like addresses up to date. With Pulsate, the credit union can generate push notifications or in-app messages requesting address verification, significantly improving data accuracy.
“Consumers are engaging with their financial institutions more than ever, with
“It's great to see the Pulsate and Infuze Credit Union’s partnership come to life through the Q2 Innovation Studio,” said Johnny Ola, SVP of Q2 Innovation Studio at Q2. “This collaboration not only underscores the power of integrating innovative solutions like Pulsate inside of the Q2 Digital Banking Platform, but will also create new opportunities for Infuze to engage with their members to provide more personalized digital experiences.”
About Pulsate
Pulsate is a mobile-first, personalized consumer engagement platform, enabling customers to optimize revenue and engagement through their digital channels with data-driven, personalized, localized and relevant mobile marketing communications. Pulsate works with over 270 credit unions and community banks reaching 20 million consumers. Learn more at www.pulsatehq.com.
About Q2 Holdings, Inc.
Q2 is a leading provider of digital transformation solutions for financial services, serving banks, credit unions, alternative finance companies, and fintechs in the
View source version on businesswire.com: https://www.businesswire.com/news/home/20240924759997/en/
Augusta Bauknight
For Pulsate
678-781-7214
augusta@williammills.com
Derek Howard
For Pulsate
678-781-7215
derek@williammills.com
Source: Pulsate
FAQ
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