Inclusive Sun Care Line, Cay Skin, Debuts on QVC
QVC has launched Cay Skin, a new inclusive suncare line by Winnie Harlow, premiering on-air and on QVC.com starting July 12, 2024. Targeting women over 50, the line offers daily skin protection with products formulated for various skin tones and conditions. Highlights include the Isle Glow Face Moisturizer, which is silicone-free, non-comedogenic, and features Aloe Vera Leaf Juice and seaweed extract, inspired by Harlow's Jamaican heritage. Customers can tune into QVC's Beauty Revolution show on July 12 at 9:00 p.m. EST to see the exclusive product bundle and shop the collection online.
- QVC's launch of Cay Skin targets a key demographic: women over 50, potentially expanding market reach.
- Product formulations cater to diverse skin tones, aligning with growing consumer demand for inclusivity.
- The inclusion of natural ingredients, such as Aloe Vera Leaf Juice and seaweed extract, may attract health-conscious buyers.
- The market for suncare and skincare is highly competitive, which may affect Cay Skin's ability to gain significant market share.
- Launching a new product line requires substantial marketing investment, impacting QVC's short-term financials.
Winnie Harlow to premiere the suncare line that puts skin first live on QVC
"Our beauty customers are women, over the age of 50, who value the importance of suncare and skincare. They want protective, skin nourishing products that are easy to incorporate into their daily skin routines," said Anna Baker, Vice President of Beauty and GMM of QVC. "Cay Skin proves that suncare does not need to be an extra step in your routine. Their products deliver daily suncare while protecting, nourishing and illuminating a wide range of skin tones, types and conditions. Winnie saw a need for these products and created them based on her own skin journey and we are excited to bring her innovation and story to our customers."
Cay Skin's line includes a range of sunscreens and skincare products expertly formulated for all skin tones. Cay Skin is setting a new standard of daily suncare with a range of lightweight, formulas that are comfortable to wear. The line features an array of products such as the Isle Glow Face Moisturizer which is silicone-free, non-comedogenic, dermatologist- tested, and formulated with ingredients like Aloe Vera Leaf Juice and seaweed extract, paying homage to Winnie's Jamaican heritage.
"Cay Skin was created for diverse skin tones," says Winnie Harlow. "The line is inspired by the Jamaican beaches with a nod to my Jamaican heritage. I am excited to bring this line to the QVC customer and inspire them to look gorgeous and feel confident while protecting their skin."
Experience the exclusive on-air bundle of Cay Skin Isle Glow SPF Face Lotion & Lip Balm during QVC's Beauty Revolution show on Friday, July 12 at 9:00 p.m. EST with Winnie Harlow and shop the rest of the collection now on QVC.com.
About QVC, Inc.
QVC® is a world leader in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms. QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and connects shoppers to interesting personalities, engaging stories and award-winning customer service. Based in
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) is a Fortune 500 company that includes the Qurate Retail GroupSM portfolio of brands as well as other minority interests. Qurate Retail Group is the largest player in vCommerce and comprises six leading retail brands – QVC, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® – all dedicated to providing a more human way to shop. For more information, visit qurateretailgroup.com, or follow Qurate Retail Group on YouTube or LinkedIn. QVC and Q are registered service marks of ER Marks, Inc.
About Cay Skin
Cay Skin is a new suncare line created to keep all skin tones glowing and protected throughout the year. Founded by supermodel and inclusive beauty activist, Winnie Harlow. Cay Skin is silicone-free, vegan, cruelty-free, reef-friendly and dermatologist-tested. Cay Skin products include a custom blend of gentle island-based ingredients and high-performance skincare actives. The brand is on a mission to create sustainable, skin loving products for everyone under the sun to feel confident in their skin every day.
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SOURCE QVC, Inc.
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