QVC Joins Forces With Prominent Home Brands to Support Feeding America Through the Second Annual Living For Giving Shopping Event

Rhea-AI Summary

QVC and the Housewares Charity Foundation have launched the second annual Living for Giving shopping event, aimed at supporting Feeding America. Running through October 28, 2022, the event features discounted national brand houseware products, with 70% of proceeds aiding hunger relief efforts. In 2021, the initiative raised over $670,000, providing 6.7 million meals to families in need. The campaign emphasizes QVC's commitment to community support and utilizes its extensive vCommerce reach to facilitate donations and awareness for hunger issues in the U.S.

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• Raised over $670,000 in 2021 for Feeding America, providing more than 6.7 million meals.
• 70% of purchase prices from Living for Giving event go directly to hunger relief efforts.
• QVC's extensive digital reach enhances awareness and fundraising for local communities in need.

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• None.

QVC and Housewares Charity Foundation look to top 2021 giving, which helped deliver 6.7 million meals

WEST CHESTER, Pa., Aug. 4, 2022 /PRNewswire/ -- QVC, a world leader in video commerce ("vCommerce") across linear TV, ecommerce sites, digital streaming and social platforms, and the Housewares Charity Foundation, the philanthropic arm of the home and housewares industry, have joined forces once again to present Living for Giving, a cross-platform shopping event to support Feeding America®. Following a successful campaign in 2021, the second annual Living for Giving features national name brand houseware products at discounted prices* and directs 70%** of the purchase price to benefit Feeding America's efforts to fight hunger through a network of food banks in communities across the U.S. Living for Giving is now live on all QVC TV, digital, streaming and social platforms and runs through October 28.

In 2021, Living for Giving generated more than $670,000 to support Feeding America, which helped to provide more than 6.7 million meals to families in need.

"Through Living for Giving, we're presenting our customers a meaningful opportunity to shop national brand home products for a great cause, at reduced prices," said Suzanne Quigley, Director of Corporate Responsibility and Community Affairs for Qurate Retail Group. "In collaboration with the Housewares Charity Foundation, the event combines the generosity of our incredible community of vendors with QVC's extensive vCommerce and digital reach to help raise awareness and funds for Feeding America and their mission to provide hunger-relief across the U.S."

On August 31, QVC Program Hosts David Venable and Alberti Popaj will anchor a two-hour live broadcast from 6 to 8 p.m. ET, featuring such notable brands as Mrs. Prindable's, Rastelli's, Cuisinart, Ninja, Dash, Geoffrey Zakarian, Just Bagels, and more.

"For the second year in a row, the Housewares Charity Foundation is thrilled to collaborate with QVC and Feeding America in this Living for Giving event," said Barbara Westfield, Member Board of Directors, the Housewares Charity Foundation. "Our Foundation is committed to helping fight hunger in this country and support those vulnerable to lack of nutrition with millions of meals. Our vendor community is devoted to sharing generously and supporting Living for Giving."

In 2021, Living for Giving generated more than $670,000 to support Feeding America, which helped to provide more than 6.7 million meals to families in need. For more than 40 years, Feeding America has responded to the needs of people facing hunger in the United States. The painful reality of hunger is playing out in every community across the country. Each $1 helps to provide at least ten meals secured by Feeding America on behalf of local member food banks. 

For additional information on QVC and Housewares Charity Foundation Presents Living for Giving, visit QVC.com. To learn more about QVC and Qurate Retail Group's commitment to corporate responsibility, visit https://www.qurateretailgroup.com/lp/corporate-responsibility/.

*While supplies last

** Purchase price excludes shipping and handling charges and tax.

About QVC®

QVC is a world leader in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms. QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and connects shoppers to interesting personalities, engaging stories and award-winning customer service. Based in West Chester, Pa., and founded in 1986, QVC has retail operations in the US, the U.K., Germany, Japan and Italy. Worldwide, QVC reaches more than 200 million homes via its 12 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages. To learn more, visit corporate.qvc.com, follow @QVC on Facebook, Instagram or Twitter, or follow QVC on Pinterest, YouTube or LinkedIn.

Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) is a Fortune 500 company that includes QVC, HSN^®, Zulily^® and the Cornerstone brands (collectively, "Qurate Retail Group^SM"), as well as other minority interests and green energy investments. Qurate Retail Group is dedicated to providing a more human way to shop and is the largest player in vCommerce. For more information, visit www.qurateretailgroup.com, follow @QurateRetailGrp on Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn. QVC and Q are registered service marks of ER Marks, Inc. 

About Housewares Charity Foundation

Over 25 years ago, the housewares industry came together and formed this foundation to "give back and pay it forward" to the very people we market products to everyday. The Housewares Charity Foundation is comprised of large and small companies in our industry with a viewpoint of always giving back to the community, delivering over $50 million dollars for great causes including pediatric cancer, breast cancer research, Alzheimer's, MS and more. The Housewares Charity Foundation believes the home is our heart and our core mission is to gather our vendor community in contributing and building strong values.

About Feeding America

Feeding America® is the largest hunger-relief organization in the United States. Through a network of more than 200 food banks, 21 statewide food bank associations, and over 60,000 partner agencies, food pantries and meal programs, we helped provide 6.6 billion meals to tens of millions of people in need last year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; brings attention to the social and systemic barriers that contribute to food insecurity in our nation; and advocates for legislation that protects people from going hungry. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.

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SOURCE QVC

FAQ

What is the Living for Giving shopping event by QVC?

The Living for Giving shopping event, launched by QVC and the Housewares Charity Foundation, supports Feeding America by donating 70% of the purchase price from discounted houseware products.

How much did QVC raise for Feeding America in 2021?

In 2021, QVC's Living for Giving event raised over $670,000, helping to provide more than 6.7 million meals.

What brands are featured in the Living for Giving event?

The event includes notable brands like Cuisinart, Ninja, and Geoffrey Zakarian.

When does the Living for Giving event run?

The Living for Giving event runs through October 28, 2022.

What percentage of sales from the Living for Giving event goes to charity?

70% of the purchase price (excluding shipping and tax) from the event goes to support Feeding America.